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Mobile IPTV
 

Mobile IPTV

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    Mobile IPTV Mobile IPTV Presentation Transcript

    • Toward Mobile TV 2.0 New Considerations for Mobile IPTV from the WEB2.0 perspective Seungyun Lee, ETRI © 2008 Copyright by ETRI
    • Before We Start ... • WEB2.0 is NOT about story of Web, BUT about story of “Disruptive Idea” • Identity of Mobile IPTV, What is it ??? • Who could be a provider of Mobile IPTV?
    • Mobile IPTV is NOT just IPTV on the mobile !
    • What is Mobile IPTV ? Internet
    • • Mobile TV • Mobile IPTV • Mobile WebTV Mobile • TV on the mobile TV 2.0 • Video on the mobile • Social TV on the mobile © 2008 Copyright by ETRI
    • TV over Mobile over IP
    • TV on the Mobile Mobile IPTV DMB DVB-H MediaFLO Legacy Mobile TV (Internet) ? RF IP TV on the Mobile © 2008 Copyright by ETRI
    • Mobile IPTV {Device+Network} Social Convergence Ubiquity Degree of Device Convergence Mobile IPTV Immediacy IPTV DTV Analog TV Degree of Network Convergence © 2008 Copyright by ETRI
    • Mobile IPTV, already working? Mobile TV over @@@
    • In some case, FREE...
    • Mobile Implication Why Mobile is Important?
    • Mobile Implication Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
    • Source: Brian Fling, Web 2.0 Expo 2008
    • 4.0 billion astounding 59% of the planet Source: Brian Fling, Web 2.0 Expo 2008
    • Source: www.flickr.com
    • 5 Unique Benefits of Mobile by Tomi Ahonen 1. First truly personal mass media e.g. We don’t share our phones with our spouses. 2. First always-on mass media Information is always available 24/7, even when idle. 3. First always-carried mass media 7 out of 10 people sleep with their phone within reach. 4. Only mass media with a built in payment channel Universal click to buy. Twice as many people have phones than credit cards. 5. Offers point of thought Ability to create or consume content whenever the mood strikes.
    • New Challenging on TV • TV on the { IP + Web + Move } ✴ IP: Interactivity ✴ Web: Openness + Semantic (with Disruptive Biz.) ✴ Move: Mobility (in everywhere) 17
    • Some KEYs to Mobile IPTV • How does TV being delivered to the user immediately when move ? • How does TV delivered to the user what they want ? • How easy to use the TV on the device ? • How to make people open their wallet ?
    • Success of Mobile IPTV • You should recognized the nature of mobile • Mobile is 7th media, Big opportunity  • Disruptive idea for business model • Mobile Web is a one of KEY
    • Mobile == 7th Mass Media by Tomi Ahonen 1. Printing Press 2. Recordings 3. Cinema 4. Radio 5. Television 6. The Internet 7. Mobile
    • Mobile Web = Way of communication to Internet and, Mobile Goes 2.0
    • 2.0 Point of View • Concentrate on the contents and users • Support the socialization • Support the ubiquitous devices • Jump Out to the WWW • Catch the real features for Immediacy
    • More Important things “Immediacy”
    • Immediacy • TV in your palm, TV in your pocket, TV on your everywhere ... • Point is how to maximize the such a feature in service • Support instance use at anywhere even in bedroom and restroom  • It could give us huge business opportunities
    • Mobilizing of IPTV - selected issues - • Device Independent Content Providing • UI (easy of use on the mobile) • Optimized Platform & Middleware to mobile • Codec • Security & Privacy • Reliable Network (e.g., QoS, QoE) • Ads & Search
    • What should be differentiated on the mobile? • Way of service and UI (...on the street / walk) • Way of contents providing (include new EPG) • Way of charging (new pricing model ?) • Way of advertisement (usefulness) • Way of security • Way of socialize & personalize (mash-up) • Disruptive Business Model (no business ?)
    • Utilizing Points on Future Mobile IPTV (IP) Social UI © 2008 Copyright by ETRI
    • 모바일 를 넘어서 business breakthrough point { immediacy + mobility + Social }
    • Conclusion Remarks • 콘텐츠와 사용자에 집중하라 • 소셜 서비스를 고려하라 • 다양한 단말 지원을 고려하라 • 인터넷과 소통하라 • 모바일의 즉시성을 최대한 이용하라
    • New Business Model WEB2.0 point of view Better User Experiences even FREE !!!
    • 감사합니다 Seungyun Lee, Ph.D. Team Leader of ETRI, syl@etri.re.kr, Manager of W3C Korea Office, syl@w3.org