0
Green
Cloud Computing
Can Clouds Be Green?




      Seungyun LEE
      <syl@etri.re.kr>
           ETRI
GREEN VS. CLOUD
What is Cloud Computing?
New Paradigm Shift
• Value of On-Line Computing
    Everything is connected !!!

• from World Wide Web to World Wide Compu...
It’s Real !

          Inevitable ?

                      OverHype ?


 Everything is going to be on the Cloud !!!
More than 20 definitions in the world !
Definition
• Remarkable
 A pool of abstracted, highly scalable, and managed compute
 infrastructure capable of hosting end...
The Clouds,
The Outsourcing of everything !




        *Source: http://arvino.typepad.com/digital_living/2007/08/the-outs...
CLOUD COMPUTING

On-demand Outsourcing
    Pay-as-You-Go
내가 원하는 서비스를 네트워크를 통해 사용하고,
      사용한 만큼 지불하는 것
Cloud Computing
Private Car vs. Rental or Public Vehicle ?

                         Cheap Price




                     ...
Cost              Device
                                     Independency
                     Effective

   High        ...
h ived new
                                           ages of their arc
                                          m       ...
Nothing New Technology in Cloud Computing
Related Technologies
• Grid Computing : Resource abstraction !
• Utility Computing : Pay-as-you-go !
• Web Services : Make...
Virtualization Technologies
•   Public Cloud: the services are delivered to the client via the Internet from a third
    party service provider.
•   P...
Components of Cloud Computing




                                                    !

 Software as a Service (SaaS)    ...
Cloud Computing, Today
Challenging to Cloud Computing
Did You Know?
•   Despite security concerns, 64 percent of large enterprises
    have already deployed desktop virtualizat...
Benefits & Challenging Issue
                           sy-t o-use
                      Ea

                     Pay for ...
Market Estimation


                                 billion.
                         h $150.1 R) is 26.5%.
             ...
Obstacles & Opportunities




              *Source: ISO/IEC JTC 1 SWG-Planning Report (N9687)
Standardization Activity
        Standardization Org.                                 Participants
Open Grid Forum (OGF)  ...
Can Clouds Be Green?
S  aS
                     a W
                             WW
                      GreenIT
                      Virtua
...
0%                                10%                                       20%                                     30%   ...
• Traditional methods of being green still dominate – like recycling and renewable energy.
                         • Fort...
Green vs. Cloud
Energy Efficiency             Business Efficiency




      Efficiency itself is GREEN !
Virtualization itself is being GREEN !




Resource
 Saving


             Cost
            Saving            Energy
     ...
그린 클 라우드
  현재 대 부분의       터임 !
        그린 데이터센
 비즈 니스는




Energy Efficiency Data Center by CLOUD
Example of
Australian Open
Web Site
Green IT Strategy via Cloud
Can Cloud be Green?

    Cloud comput
concerns, but      ing may raise
              this growing p         privacy and se...
Can Cloud be Green?

In theory, a sha
                red resource li
 clouds can hav                  ke Amazon or
      ...
Mobile Cloud Computing
Mobile Cloud vs. Green?
                                        rs to Tota  l Nearly
                    mputing    Subscr...
Can Cloud be Green?



                 기 힘들 지만,
         확히  말하          우 큼
  아 직은 명      ) 절감효 과는 매
     것은 비 용(?
분명한
Cloud Computing, Tomorrow
                                          Desktop Cloud
           Entertainment Cloud          ...
Toward the GreenWeb
Thank You
        Seungyun LEE, ETRI
E-mail: <syl@etri.re.kr> <syl@w3.org>
          Tel. 042-860-5508
Green Cloud Computing
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Transcript of "Green Cloud Computing"

  1. 1. Green Cloud Computing Can Clouds Be Green? Seungyun LEE <syl@etri.re.kr> ETRI
  2. 2. GREEN VS. CLOUD
  3. 3. What is Cloud Computing?
  4. 4. New Paradigm Shift • Value of On-Line Computing Everything is connected !!! • from World Wide Web to World Wide Computing Make it possible everything as-a-service !!! • Ubiquitous Environments device, whichever you used !!!
  5. 5. It’s Real ! Inevitable ? OverHype ? Everything is going to be on the Cloud !!!
  6. 6. More than 20 definitions in the world !
  7. 7. Definition • Remarkable A pool of abstracted, highly scalable, and managed compute infrastructure capable of hosting end-customer applications and billed by consumption. A style of computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet. Cloud computing is an emerging approach to shared infrastructure in which large pools of systems are linked together to provide IT services. • For business perspective, Cloud computing is providing IT infrastructure and environment to develop/host/run services and applications, on demand, with pay-as- you-go pricing, as a service.
  8. 8. The Clouds, The Outsourcing of everything ! *Source: http://arvino.typepad.com/digital_living/2007/08/the-outsourcing.html
  9. 9. CLOUD COMPUTING On-demand Outsourcing Pay-as-You-Go 내가 원하는 서비스를 네트워크를 통해 사용하고, 사용한 만큼 지불하는 것
  10. 10. Cloud Computing Private Car vs. Rental or Public Vehicle ? Cheap Price Easy -to-u Pay-as-you-go se What ever- you-w ant
  11. 11. Cost Device Independency Effective High Location Agility Independency Cloud Computing Multi Sustainability l! Tenancy n ta R e Reliability Security from fits Scalability n e B e B ig
  12. 12. h ived new ages of their arc m ekend to canned i ver a we p loaded s t 1TB of data) o onal credit card York Times u 0 (almos his pers ew 92 ng infinite N 1850 -1 Times usi le but fo r pa pers from someone in NY en possi b ( r have be Ama zon’s S3 this would neve gain cloud capacity for $300), a
  13. 13. Nothing New Technology in Cloud Computing
  14. 14. Related Technologies • Grid Computing : Resource abstraction ! • Utility Computing : Pay-as-you-go ! • Web Services : Make it being Interoperable ! • SaaS : Software-as-a-Service ! • + Ubiquitous (in near future) techn ology tion is KEY Virtualiza
  15. 15. Virtualization Technologies
  16. 16. • Public Cloud: the services are delivered to the client via the Internet from a third party service provider. • Private Cloud: these services are managed and provided within the organization. There are less restriction on network bandwidth, fewer security exposures and other legal requirements compared to the public Cloud. • Hybrid Cloud: there is a combination of services provided from public and private Clouds.
  17. 17. Components of Cloud Computing ! Software as a Service (SaaS) Everything as a Service ! Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Network as a Service (NaaS)
  18. 18. Cloud Computing, Today
  19. 19. Challenging to Cloud Computing
  20. 20. Did You Know? • Despite security concerns, 64 percent of large enterprises have already deployed desktop virtualization. Has your organization deployed or does it plan to deploy desktop virtualization?
  21. 21. Benefits & Challenging Issue sy-t o-use Ea Pay for wha t you use Secur ity Perfo r mance
  22. 22. Market Estimation billion. h $150.1 R) is 26.5%. will reac ate (CAG The market l growth r ompound annua ner 2009) The c (Gart !
  23. 23. Obstacles & Opportunities *Source: ISO/IEC JTC 1 SWG-Planning Report (N9687)
  24. 24. Standardization Activity Standardization Org. Participants Open Grid Forum (OGF) Microsoft, Sun Microsystems, Oracle, Fujitsu, Hitachi, IBM, Intel, HP, AT&T, eBay, etc Cloud Computing Interoperability Cisco, Intel, Thomson Reuters, Orange, Sun, IBM, RSA, etc Forum (CCIF) Distributed Management Task Force (Board Member) IBM, Microsoft, Novell, Oracle, Sun (DMTF) Microsystems,VMware, EMC, etc Open Cloud Consortium (OCC) Cisco, MIT Lincoln Labs,Yahoo, various colleges including the University of Illinois at Chicago Cloud Security Alliance (CSA) eBay, ING, Qualys, PGP, zScaler, etc ETSI inning stage” OASIS “ Still, ve ry beg Object Management Group (OMG) ISO/IEC JTC 1 SGCC (Study Group on *First Dejure Standard Body for Cloud Computing Cloud Computing)
  25. 25. Can Clouds Be Green?
  26. 26. S aS a W WW GreenIT Virtua lizatio n Cloud Computing is one of Green Computing
  27. 27. 0% 10% 20% 30% 40% 50% 60% 7 • Traditional methods of being green still dominate – like recycling and renewable energy. Do you view cloud computing • Forty-nine percent of companies have taken the first steps to being green, while twenty-two percent have taken significant steps, which is up five percent from last year. • Only twenty-one percent have put their green initiatives on hold due to the2008 economic climate. 2009 as a greener alternative • Thirty-one percent of customers had also undertaken data center consolidation, which is both a cost savings and environmentally friendly initiative. • Seventy-one percent of respondents said they use traditional methods of environmental sensitivity such as recycling. to traditional computing infrastructures? A new question was added to the survey this year. Rackspace asked whether customers viewed cloud computing as a greener alternative to traditional computing infrastructure. 10. Do you view cloud computing as a greener alternative to traditional computing infrastructures? • Twenty-one percent agreed that cloud computing was a much greener alternative, while thirty-five percent were not convinced on its green benefits. • Nineteen percent said the true benefits of cloud computing have not yet been realized. 우드 컴 퓨팅이 THE GREEN PERSONAS OF SURVEY RESPONDENTS FELL INTO 3 DISTINCT GROUPS 21%만 The Cynics 이 클라 The Middle Ground The Greens 아직 은 이라고 믿음, • Think green is hype & marketing “greenwash” • Skeptical of the intentions & qualifications of • Want to do the right thing, but don’t necessarily have the resources or funds for the green • Having a green image is important • Evaluate green best practices at all levels of 그린 화 기술 ‘green’ vendors 이라고 생각 initiatives they want to undertake their business 나 과장 • However, most are willing to recycle etc, as a • Will pursue simple initiatives to promote being • Select potential vendors based on their green 않거 means to keep the world a more pleasant place green over money savings (i.e. paperless office, credentials 는 믿지 to live home offices) • Willing to pay a premium for green vendors 나머지 • Will pursue energy efficiency as a means to save • Not always comfortable with some green topics • Believe they have a personal responsibility money • Think “green” is cool • Actively pursue green accreditation Am not convinced on the green benefits of cloud computing.............................................35% • If a green vendor can save them money, great, otherwise a vendor should concentrate on ~50% providing Toobest service & product possible, green benefits of cloud computing ..........................................25% the much hype around the ~25% not being green Yes, cloud computing is a much greener alternative ...........................................................21% ~25% The true green benefits of cloud computing have not yet been realized .............................19% Toll Free: 1.800.961.2888 | International: 1.210.312.4700 | www.rackspace.com Copyright © 2009 Rackspace Hosting, Inc. | All trademarks, service marks, images, products and brands remain the sole property of their respective holders. | MODIFIED DATE: 08272009 RACKSPACE® HOSTING | 9725 DATAPOINT DRIVE | SAN ANTONIO, TX 78229 U.S.A. 2009 RACKSPACE GREEN SURVEY
  28. 28. • Traditional methods of being green still dominate – like recycling and renewable energy. • Forty-nine percent of companies have taken the first steps to being green, while twenty-two percent have taken significant steps, which is up five How does cloud computing fit into percent from last year. • Only twenty-one percent have put their green initiatives on hold due to the economic climate. • Thirty-one percent of customers had also undertaken data center consolidation, which is both a cost savings and environmentally friendly initiative. your environmental initiatives? • Seventy-one percent of respondents said they use traditional methods of environmental sensitivity such as recycling. A new question was added to the survey this year. Rackspace asked whether customers viewed cloud computing as a greener alternative to traditional computing 1. How does cloud computing fit into your environmental initiatives? infrastructure. • Twenty-one percent agreed that cloud computing was a much greener alternative, while thirty-five percent were not convinced on its green benefits. • Nineteen percent said the true benefits of cloud computing have not yet been realized. THE GREEN PERSONAS OF SURVEY RESPONDENTS FELL INTO 3 DISTINCT GROUPS The Cynics 컴퓨팅 은 아직 The Middle Ground The Greens 라우드 생각 • Think green is hype & marketing “greenwash” • Want to do the right thing, but don’t necessarily • Having a green image is important %가 클 니라고 • Skeptical of the intentions & qualifications of have the resources or funds for the green • Evaluate green best practices at all levels of 46 환이 아 ‘green’ vendors initiatives they want to undertake their business 략의 일 • However, most are willing to recycle etc, as a • Will pursue simple initiatives to promote being • Select potential vendors based on their green 경 전 means to keep the world a more pleasant place green over money savings (i.e. paperless office, credentials 리의 환 to live Cloud computing is critical to our company becoming greener .....................................................................7% vendors home offices) • Willing to pay a premium for green 우 • Will pursue energy efficiency as a means to save money • Not always comfortable with some green topics • Think “green” is cool • Believe they have a personal responsibility • Actively pursue green accreditation Cloud vendor can save them money, great, overall environmental strategy ..........................................................46% computing is not a part of our • If a green otherwise a vendor should concentrate on ~50% providing the best service & product possible,computing and its environmental benefits..............................................14% We are currently evaluating cloud ~25% not being green We have considered the benefits of cloud computing as part of our overall environmental strategy............13% ~25% Would be interested in learning more about the green benefits of cloud computing...................................20% Toll Free: 1.800.961.2888 | International: 1.210.312.4700 | www.rackspace.com Copyright © 2009 Rackspace Hosting, Inc. | All trademarks, service marks, images, products and brands remain the sole property of their respective holders. | MODIFIED DATE: 08272009 RACKSPACE® HOSTING | 9725 DATAPOINT DRIVE | SAN ANTONIO, TX 78229 U.S.A. 2009 RACKSPACE GREEN SURVEY
  29. 29. Green vs. Cloud Energy Efficiency Business Efficiency Efficiency itself is GREEN !
  30. 30. Virtualization itself is being GREEN ! Resource Saving Cost Saving Energy Saving
  31. 31. 그린 클 라우드 현재 대 부분의 터임 ! 그린 데이터센 비즈 니스는 Energy Efficiency Data Center by CLOUD
  32. 32. Example of Australian Open Web Site
  33. 33. Green IT Strategy via Cloud
  34. 34. Can Cloud be Green? Cloud comput concerns, but ing may raise this growing p privacy and se ractice could h curity advantage: fa ave one clear r better energ custom data c y efficiency, th enters now ris anks to ing across the - David Talbot country. writes in MIT's Technolo gy Review
  35. 35. Can Cloud be Green? In theory, a sha red resource li clouds can hav ke Amazon or e higher utiliza Google's public efficiency. Loca tion and thus g te your cloud d reater power power source, ata center clos like a hydro pla e to a green transmission li nt, and you can ne power losse minimize s and be even greener. - Mark Ha milton writes o n his sun.com blog
  36. 36. Mobile Cloud Computing
  37. 37. Mobile Cloud vs. Green? rs to Tota l Nearly mputing Subscribe bile Cloud Co ion by 2014. earch, 20 09 Mo One Bill - ABI Res Cloud-bas device op ed enterp erating sy rise mobility ! It r enabling stems, pr educes th access to oviding ea e significa reduces t applicatio sier multi nce of he amoun ns from m -vendor s t of data ass-mark upport an stored on et handse d security r isk if a ha the device, reduc ts; it ndset is lo ing some st.
  38. 38. Can Cloud be Green? 기 힘들 지만, 확히 말하 우 큼 아 직은 명 ) 절감효 과는 매 것은 비 용(? 분명한
  39. 39. Cloud Computing, Tomorrow Desktop Cloud Entertainment Cloud Storage/Data Cloud Mobile Cloud e-Book Cloud e-Learning Cloud Future Clouds Social Cloud Cloud Office Heath-care Cloud IPTV | Media Cloud Energy Efficiency | Green Cloud : © ETRI 2009
  40. 40. Toward the GreenWeb
  41. 41. Thank You Seungyun LEE, ETRI E-mail: <syl@etri.re.kr> <syl@w3.org> Tel. 042-860-5508
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