2009 World Copyright Summit                                                                                           SUM0...
The Most Wired Country         51% of                           99% of        3~5 yr olds                     6~19 yr olds...
Korean Music Industry              Online share is 80%            of the total music market     (Unit; $ Million)         ...
The Piracy Market Size                                                                6334 493 4          Piracy market   ...
One of the Most Popular US TV series                                  $ 60                                            +   ...
Attributes                      Web 2.0       Online     communities                            No monetary               ...
Network Game Market                                                                                        North America  ...
Piracy in Network Games     Legitimate                Pirated     www.lineage2.com.cn       cnc.tt2free.com               ...
Independent Movie Wonangsori       Widely spread out on Internet           while it is on screen            3 million box ...
The Judicature19       First Criminal Prosecution     “The supreme court sentenced         a music café sysop to          ...
The Administration21         The Ministry of Culture             40% budget increase                                      ...
The Legislature23           Revised Copyright Act               3 strikes-out                 Online           @ infringem...
Continuing Debate     Will strict regulation help                 or             hurt the        contents industry?25     ...
Strict Regulation           followed by     Failure in self-regulation27           Signs of             Hope28            ...
Cooperation in Industry           Agreement made May 2009      between the Digital Contents Network Association(48 OSP)   ...
Put                            Customers                                        first!31     How to Expand Legitimate mark...
33     17
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Driving the Digital Future by Yong kyung Lee 2009-11-05

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Driving the Digital Future by Yong kyung Lee 2009-11-05

  1. 1. 2009 World Copyright Summit SUM09-1980 101101011011100101001010100010010010010101110110110110101101110010100101010001001 0010010101110 1011010110111001010010101000100100100101011101101101101011011100101001010100010010010 0101011101101 Driving the Digital Future June 12 2009 Yong-Kyung Lee, Ph. D. Ranking Member of the Committee on Culture, Broadcasting & Telecommunications The National Assembly of Korea NOTICE: This material is proprietary to the writer. It shall not be used, reproduced, copied, disclosed,1 transmitted, in whole or in part, without the permission of the writer. © 2009 copyrights reserved Copyright Protection Practice In Korea2 1
  2. 2. The Most Wired Country 51% of 99% of 3~5 yr olds 6~19 yr olds Use internet Source: OECD 20083 The Most Wired Country Mobile internet share is 25% of the total wireless marketSource: SK Telecom 2009 Source: SK Telecom 2009 Mobile internet4 2
  3. 3. Korean Music Industry Online share is 80% of the total music market (Unit; $ Million) Music 85 Online 19% 154 35% Mobile 202 46% Source: Ministry of Culture & Tourism 20075 Who Won the Market? Mobile phone operators captured the most of the value While traditional music player got lost 0 005 Pioneered bell tone market 500 Pioneered ring tone market (Unit; $ Million) 400 0 004 300 0 003 53 180 Digital music market 200 0 002 Music market 100 0 001 0 2001 2002 2003 2004 2005 2006 Source: Ministry of Culture & Tourism 20076 3
  4. 4. The Piracy Market Size 6334 493 4 Piracy market Legitimate market 42 72 0362 (Unit; $ million) 43 61 6331 073 63 Music Movie Publishing Total Source: Korean copyright center 20077 Online Copyright Violation Case 1 TV series8 4
  5. 5. One of the Most Popular US TV series $ 60 + TV tuner card9 How they spread out Convert into internet-friendly file Upload Within a day Recording alive in the US Internet community In no time Online translating community “Thank you” 3~4 days With Korean subtitle Download10 5
  6. 6. Attributes Web 2.0 Online communities No monetary incentive No concerted process11 Online Copyright Violation Case 2 Network Game12 6
  7. 7. Network Game Market North America $10 billion EUROPE 6% 13% as of 2009 KOREA JAPAN 14% 57% Etc. 10% China, TAIWAN Geographical distribution Source: DFC Intelligence, Online Game Market Forecasts 2006 Source: NCsoft Source: DFC Intelligence, Online Game Market Forecasts 200613 Piracy in Network Games Game company hacking server Piracy server cyber money black market $ billions Client PC Client PC14 7
  8. 8. Piracy in Network Games Legitimate Pirated www.lineage2.com.cn cnc.tt2free.com Source: NCsoft15 Online Copyright Violation Case 3 Movie16 8
  9. 9. Independent Movie Wonangsori Widely spread out on Internet while it is on screen 3 million box office hit17 Reactions18 9
  10. 10. The Judicature19 First Criminal Prosecution “The supreme court sentenced a music café sysop to 8 month imprisonment With 2 year probation.”20 10
  11. 11. The Administration21 The Ministry of Culture 40% budget increase ey on for copyright protection M n tio Special Copyright Police (08~) za ni Issues monthly watch report ga Or em st Copyright violation monitoring system Sy ive nt Grant ‘Clean Site Mark’ to OSPs ce In22 11
  12. 12. The Legislature23 Revised Copyright Act 3 strikes-out Online @ infringement User account Bulletin board system Suspension for upto 6 months24 12
  13. 13. Continuing Debate Will strict regulation help or hurt the contents industry?25 Lessons from Korean Case26 13
  14. 14. Strict Regulation followed by Failure in self-regulation27 Signs of Hope28 14
  15. 15. Cooperation in Industry Agreement made May 2009 between the Digital Contents Network Association(48 OSP) & the Movie Producers Association Run monitoring centers Member companies DNA fingerprinting system29 New Business Model for Profit Share Filtering solution company Copyright owner OSP Legitimatize pirated motion pictures by inserting 15 seconds advertisement30 15
  16. 16. Put Customers first!31 How to Expand Legitimate market Pirated Market Gray area Legitimate market LOW HIGH Controllability Private FTP Closed internet community with no commercial orientation Decentralized P2P Positive effect Centralized P2P WOM, Market creation Open webhard service Other OSPs Focusing Area Service quality, Effective pricing strategy, Customer value Pirated Market Gray area Legitimate market32 16
  17. 17. 33 17

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