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State of Internet Marketing 2013
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State of Internet Marketing 2013 Presentation Transcript

  • 1. State of Internet Marketing in 2013 How to incorporate the various tactics into your online promotion campaigns Monish Vora Senior SEO Expert Tejas Kirodiwal Technical Team Head Presented By:
  • 2. There are a massive 6600 people in India who are searching for jewellers in Ahmedabad Data Derived From Google Adwords Tool
  • 3. Awe-Struck!!!!!!
  • 4. What we will be covering Today? •Era of Internet Marketing •Real SEO •Tactical Link Building •Creating Awesome Content & Market them •Most excellent SEO Tools Lets rock the search engine world by running awesome internet marketing campaign Lets rock the search engine world by running awesome internet marketing campaign
  • 5. Lets Dive deeply into the Internet Marketing World!
  • 6. Internet Marketing Channels
  • 7. Why Internet Marketing??
  • 8. There are Different IM Channels available but using the right one for the better results Short Term Goal Medium Term Goal Long Term Goal PPC Content Marketing SEO Display Advertising SEO Social Media Email Marketing Content Marketing PR & Media
  • 9. First Step: Real SEO
  • 10. What is the SEO in 2009 to 2011 It was all about Building Massive Links only!! Forum , Blog Directory Links…..
  • 11. SEO in 2012 Panda & Penguin. Google gave out penalty letters of Unnatural Links
  • 12. Do you like this Guy??
  • 13. What is in 2013?? Not Sure What to do ? Link Earning , Social Signals, Author Mark Up, ? How? It is beyond the link building!
  • 14. What Matt says!!!!
  • 15. So what exactly is needed in SEO 2013?
  • 16. First Step: Optimize your websiteFirst Step: Optimize your website
  • 17. How to create a Awesome UX
  • 18. Example of Good UX
  • 19. Mobile Friendly & Responsive Design Website  Check if your web-site is compatible with the mobile devices as well.  A number of users are increasing day by day in terms of internet.  It is a part of user experience and people are access sites in mobile too now a days.  There is a online tool available where you can find your website is compatible with various smart phones. Tool: http://www.mobilephoneemulator.com/
  • 20. Bad UX..
  • 21. User Friendly Navigation
  • 22. Launched in 2011, directs the search engines to easily identify the type of content. Implement Schema Code
  • 23. Different types of Schema: Person Organization eg: Corporation, auto dealer, sports team Creative works eg: Books, movies, TV series, recipes Embedded, non-text objects eg: Audio, image, video Place/Local Business eg: Landmark, residence, restaurant Event eg: Festivals, concerts, sales events Review Product/Offer eg: shoes, concert ticket
  • 24. Person Schema Code <div itemscope itemtype="http://schema.org/Person"> <span itemprop="name">Monish</span> <img src=“Monish.jpg" itemprop="image" /> <span itemprop="jobTitle">Professor</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress"> 20341 Whitworth Institute 405 N. Whitworth </span> <span itemprop="addressLocality">Seattle</span>, <span itemprop="addressRegion">WA</span> <span itemprop="postalCode">98052</span> </div> <span itemprop="telephone">(425) 123-4567</span> <a href="mailto:jane-doe@xyz.edu" itemprop="email"> jane-doe@xyz.edu</a> </div>
  • 25. How to implement schema for Product pages <!-- Start microdata rich snippet by Cloudip --> <div itemscope itemtype="http://schema.org/Product"> <meta itemprop="name" content="Carambar French Caramel Candy"> <meta itemprop="description" content="Carambar French Caramel Candy may as well be French for Caramels! One of our Top 10 French products, Carambar Caramels are sweet, rich, and chewy with just enough cocoa – you’ll be tempted to eat them all at once but you might want to save a little for later!"> <meta itemprop="image" content="http://cdn1.bigcommerce.com/server4200/8rby21/products/84/images/356/Caramabar__48069.136278 5146.220.220.jpg"> <span itemprop="model" content="C006"> <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <meta itemprop="worstRating" content="1"> <meta itemprop="bestRating" content="5"> <meta itemprop="ratingValue" content="0"> <meta itemprop="reviewCount" content="0"> </div> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <meta itemprop="price" content="$3.90"> <meta itemprop="priceCurrency" content="USD" /> <link itemprop="availability" href="http://schema.org/InStock" /> </div> <div itemscope itemtype="http://schema.org/Organization"> <meta itemprop="name" content="Kraft Foods"> </div> </div> <!-- End microdata rich snippet by Cloudip -->
  • 26. How It will Show in SERPs??
  • 27. http://www.google.com/webmasters/tools/richsnippets Testing markup Advantage: All search engines can easily understand about your site.
  • 28. User Friendly Content
  • 29. Considerable things to write up website content
  • 30. Website Optimization
  • 31. Focus on On-Page SEO – HTML Head tags – URL – Body Tags – Internal Links – Page architecture – Page load time – Microformats – specially for address
  • 32. Website Page Speed
  • 33. Why Speed Matters to You Customers expect your website to load in 3 seconds or less. 50% of them will abandon a site that takes longer than 4 seconds.
  • 34. Google Speed Testing Tool URL: https://developers.google.com/speed/pagespeed/insights
  • 35. When [web sites] are fast, you feel good. What that ultimately comes down to is that you feel in control. — Matt Mullenweg Co-founder of Wordpress Source: Improving Performance in Mature Web Apps 2009 Velocity Conference “ “That feeling… translates to happiness.
  • 36. Second Step: Link Building
  • 37. Tactical Link Building!!!
  • 38. Tactical Link Building!!!
  • 39. Keyword Optimization: Moving Beyond Adwords
  • 40. How to work on keywords? Keywords are important, but… do not avoid Long Tail Stop working on Exact keywords and find out the best combinations of it.
  • 41. Google itself helps you to give the right choice. See the valuable results.
  • 42. Another Useful Keyword Tool
  • 43. https://ads.youtube.com/keyword_tool
  • 44. Use Soovle.com
  • 45. Another Tactic: Guest Blogging
  • 46. Why Guest Posts?? - Benefits!
  • 47. How we got the benefit? Shares in social channels See this numbers. You will surely like it… See our readers…
  • 48. We got huge shares on our SEJ Guest Post!!!!! It feels amazing…
  • 49. Initial Study & Market Research Requirement: Start market research and gather the data in terms of your needs. Resource: Identify the useful resource and track their activity. Planning: Make a executable plan for your campaign. Filtration: Getting bunch of data is not only the task, Filter those data in terms of what you need. This step makes helps to start your guest blogging campaign easily. Time Frame: Estimate the time frame and go ahead with the above steps.
  • 50. Brain Storming Ideas This is very crucial part of the Guest blogging, You have to make sure about your content and sites where you want to publish your content. “Get some ideas before you start, it always makes your task easier”
  • 51. Outreach Part - How to search guest post
  • 52. See how you could use the Google Blog Search Option # Method 1
  • 53. Advance Query – “Write for Us” # Method 2
  • 54. Guest Post Network # Method 3
  • 55. Checklist to Measure the Quality
  • 56. How to Pitch • What to say in your email pitch . • Mainly this is the first step and you have to be little careful to pitch any of the site. See the below image.
  • 57. Why Editors may ignore/delete your email • If you have not addressed the right person • Failing to explain your agenda and Reader friendliness – Outline It might happen you will reject few times but find out your lack points and right it accordingly.
  • 58. Good Titles
  • 59. Bad Titles…
  • 60. After all this stuff, Your Guest post is published… You task is still not be done.. It has just started !!
  • 61. Guest Post Promotion Promote Give Reply to their Comments Sharing in social channels Greetings to your social influencers Suppose your post shares 100 times in twitter then send them reply as possible. Ask them feedback and build relationship to your readers. For us it is 100 Real persons = hopefully 100 Leads too 
  • 62. This is not easy task at all.. We have already featured in 60+ Quality Guest blogging sites. We have mentioned some of them here.
  • 63. Infographics
  • 64. Create Awesome and handful Infographics!!
  • 65. Infographics help present complex information simply.
  • 66. Source: http://goo.gl/t2QR Source: http://goo.gl/t2QR
  • 67. Distribution Channels
  • 68. Images are better than words. People easily understand anything with an Infographic.
  • 69. Instructographic
  • 70. See How Neil Patel make use of it http://www.quicksprout.com/the-advanced-guide-to-seo/
  • 71. What is content Marketing?? Content Marketing
  • 72. Lets head with the Content.Lets head with the Content. What is content Marketing??
  • 73. Photo © Flickr user SuperPope at flickr.com/photos/superpope/4835162253/ Forms of Content
  • 74. Why Content Marketing??
  • 75. Make a bridge between Content Creation & Marketing Content Creation Content Marketing
  • 76. Internet Marketing Seems Incomplete Without Mentioning The Tools
  • 77. SEO Tools
  • 78. Example of our 1) Screaming Frog
  • 79. Screaming Frog
  • 80. 2) Ahrefs.com
  • 81. 3) Mobilephoneemulator.com
  • 82. Blogger Outreach Tools
  • 83. 1) Buzzstream
  • 84. 2) Grouphigh
  • 85. 3) Blogdash
  • 86. Social Media Tools
  • 87. 1) BufferApp
  • 88. 2) Followerwonk
  • 89. 3) SocialMention
  • 90. SocialMention
  • 91. THANK YOU FOR YOUR VALUABLE TIME AND PRESENCE!