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SEO BasicsTrainer – Ajay ChandnaniProject Manager at Blurbpoint MediaWorking Since 2009 in Internet Marketing Field
Topics We Cover• SEO - Definition, Organic, Types• Page Rank• Backlink – Definition, Types• Inbound Links & Outbound Links• Domain Authority• Ranking• Google Search
What is SEO ?• SEO is an abbreviation for Search Engine Optimization.• SEO is a process to enhance your websites visibility in majorsearch engines Like Google.• SEO is a process of improving the volume or quality of traffic to awebsite from search engines via search results.• SEO aims to improve rankings for relevant keywords in searchresults.
SEO Does not HappenOvernightYou need to Learn –• Keyword Research• Onsite Optimization• Offsite Optimization• Link Building• Link Reputation• Content Marketing• Social MediaBut don’t worry, We will give you training for that as well
Why Search Engine So Important?• Search engines are the biggest resources of yourwebsites traffic.• Higher traffic means more visitors.• More visitors mean more customers and higher profit.
Organic SEO• As per Hubspot survey 75% People Clicks on OrganicSearch results.• One more survey says 53% people clicks on first SERPOrganic result.• Organic SEO takes months to see changes in searchresults, But With Good SEO campaign you can expectto get ROI soon.
Organic SEOGood SEO = Free Traffic (Lots of it)Free Traffic = More Leads, More Sales...More Profits
Types of SEO• On page SEO• Off page SEO
On page SEO• On-page optimization (on-page SEO) is what can be done on thepages of a website to maximize its performance in the searchengines for target keywords related to the on-page content.• On-page optimization stands for all of the techniques and methodsused on your website that is hosted on a server.• On-page optimization has an effect on your website listing innatural results.
Off page SEO• Off-page optimization (off-page SEO) is what can be done off thepages of a website to maximize its performance in search enginesfor target keywords related to the on-page content and keywords inoff- page direct-links.• Off-page optimization is the most important part in search enginesoptimization because it gives back links to your sites and itrequires a lot of work on a daily bases. It helps to maximizewebsite performance in search engine for target keyword.
What are the Off page elements ?• Guest Blogging• Article Submission• Directory Submission• Social Bookmarking• Forum Discussion• Blog Commenting• Press Releases• Video Creation & Submission• Local Business Listing• Linkwheel• Infographic Creation & Submission
2013’s Most focused Off Page elements• Guest Blogging• Web 2.0 Creation• Social Bookmarking• Forum Discussion• Blog Commenting• Press Releases• Video Creation & Submission• Local Business Listing• Infographic Creation & SubmissionYou will have a special training for all the services from Mr. Ashish Chauhan
Pagerank (PR)• PageRank is what Google uses to determine the importance of aweb page. Its one of many factors used to determine which pagesappear in search results.In Simple words...• Pagerank is a numeric value of a particular web page in eyes ofGoogle.• PageRank was developed by Google founders Larry Page andSergey Brin.• It updates in every 3-4 months.
What is the maximum Value ofPagerank ?Answer :- 10
What is the minimum Value ofPagerank ?Answer :- Unranked
Backlink• Backlinks are also known as incoming links, inbound links.Backlinks are incoming links to a website or web page. In basiclink terminology, a backlink is any link received by a web page orwebsite from another web page.• Short Definition- Backlink means a link back to your website fromother website.
Types of BacklinkThere are two kinds of backlinks :-1. Dofollow Backlink and2. Nofollow Backlink
Dofollow Backlink• Search engine crawlers crawl the whole content on your webpageincluding images, links, keywords etc. Whenever they find a link, ifthe link is dofollow link then the crawlers follow the link and land onother webpage. If you want to get indexed in Google and rank highon Google then you have to focus on these dofollow backlinks.• In Simple language Dofollow links will be follow and crawl bysearch engine crawlers.
Nofollow Backlink• Nofollow backlinks are ignored by search engine crawlers.Whenever you are linking to any website which is not of high valuethen use rel="nofollow" attribute in your html of the webpage.• In Simple way Nofollow links will be not followed but they are crawlby search engine crawlers.
Inbound Links• An inbound link (also referred to as a back link) is a hyperlink on athird-party web page that points to a web page on your site.
Outbound Links• An outbound-link (OBL) is a link from your website to anotherwebsite. Outbound links can add value to your site by providinguseful information to users without you having to create thecontent.
Domain Authority (DA)• Domain authority is a measure of the power of a domain name andis one of many search engine ranking factors. Domain authority isbased on three factors: Age, Popularity, and Size.• Domain authority, or domain trust, is important because it will helpnew pages of content (including blog posts) get indexed morequickly and have a better chance of ranking prominently in thesearch results.• It updates every month.• It is provided by SEOMoz itself.• You can check DA in Open Site Explorer Or you can add SEOToolbar in Your browsers (Firefox or Chrome only).
Ranking• If you have to check ranking for US, How you check it?• Simply go to Google.com• Search the keyword for which you want to check ranking and editthe search URL in navigation bar by writing &gl=US• We can also use a Google global Tool for checking ranking.
Google Search1) site:www.blurbpoint.comTo check Index pages of website.2) link:www.blurbpoint.comTo check backlink of website.3) cache:www.blurbpoint.comTo check last webpage cache.
Google Search4) “SEO” site:com.auTo Get all SEO sites with com.au extension5) “SEO Companies” - Double quotes “”This will give you results which has SEO Companies or its relatedterms in title or body6) [link building] - Double square brackets This will give you results which has link building or its related termsin Title only.
Google Search7) intitle:"SEO“This will give you results which has SEO in title8) inurl:”SEO”This will give you results which has SEO in URL.9) filetype:pdf "seo“This will give you result of SEO PDF Files.