Linkable assets a hidden weapon to rule online

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It's all about Linkable assets..

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Linkable assets a hidden weapon to rule online

  1. 1. Linkable Assets - A Hidden Weapon To Rule Online A comprehensive guide to building linkable assets Twitter Hash tag for Today’s webinar : #blwebinar
  2. 2. Hosted By Monish Vora Search Marketing Expert Hiren vaghela Sr. SEO Adviser
  3. 3.  What are linkable assets  Advantages of linkable assets  Types of Linkable Assets  What makes each linkable asset successful  Examples of each linkable assets  Advantages from SEO's point  Q & A Today's Agenda
  4. 4. 4 What are linkable assets?
  5. 5. Is it only link building??? Online marketers have only one goal – “Build as many links as possible” But they are wrong!!
  6. 6. Does any of the following stand true for you?  In search of quality links from high authoritative sites  Looking for high-intent traffic for eternity?  Looking to increase your social mentions and shares?  Looking to develop something that continues to bring traffic throughout it's life?
  7. 7. In simple terms.... A linkable asset is something worth linking to Something people would love to share
  8. 8. Advantages of linkable assets  Usefulness : It is a thought provoking, interest generating resource  Interactivity : Give your visitor something to do  Triggers the emotions : It arouses positive emotions  Relevancy : Readers are able to relate to your assets
  9. 9. Types of Linkable Assets The most prominent 5:  Awards  How To Guides  Tools and Apps  Videos  Infographics
  10. 10. Awards
  11. 11. Awards • Provide embeddable widgets • Get Press Mentions • Reach out to content curators • Leverage social sharing to nominees, members and/or winners
  12. 12. What makes Awards successful?  The publicity it creates, helps in getting more links  The promotions, mentions, the awards, the badges, all goes out with a link.
  13. 13. Example of successful online Awards event?
  14. 14. How-to-Guides
  15. 15. How-to-Guides  Always appeals to the audience  Select topics not discussed more often  Simplify by breaking the topic in smaller steps  Test your tutorial with someone you know before putting it live
  16. 16. What makes How-to-Guides successful?  It shows people how much you care  Also helps in getting links from .edu sites  If found helpful, it could be recommended as a reliable source of learning by a number of sites
  17. 17. The mother of all how-to-guides
  18. 18. Tools and Apps
  19. 19.  News related to tool updates is worthy  Helpful in getting links from bloggers  Also helpful in gaining links from list pages  Guest Blogging for advanced tutorials on using your tools Tools and Apps
  20. 20. What makes Tools and Apps successful?  A helpful tool will fetch a number of mentions  Advanced tutorials for using the tools and apps will prove to be useful and fetch substantial links
  21. 21. One of the most prominent tools for SEO's
  22. 22. Videos
  23. 23.  Videos rock to engage visitors  If shared on the right platforms,could go viral easily  Host videos yourself on professional platforms  Choose a platform like Youtube or Vimeo which has a larger audience Videos
  24. 24. What makes Videos successful?  If useful and distributed on sites like Vimeo and Youtube, it will get a lot of exposure  They are easily embeddable  Right use of keywords will make it rank well in YouTube and Google
  25. 25. Example of a successful video
  26. 26. Infographics
  27. 27. Infographics  Give information through graphics and pitch the story  Offer embed codes  Feature them on your guest posts  Promote heavily through social media
  28. 28.  They are a visual treat  They make complex information simple  They could be easily embedded code  They could go with relevant posts and other articles hat makes Infographics successful?
  29. 29. An Infographic we developed
  30. 30. Advantages from SEO's point If done right, linkable assets could yield:  Quality links from authoritative sources  High-intent traffic  Social mentions and shares  A continual traffic stream throughout the life of the linkable asset  Qualified leads and more...
  31. 31. Thank you for attending our Linkable assets webinar  Get free solutions for creating linkable assets from us  Contact us directly on support@blurbpoint.com
  32. 32. Have a Question on SEO?? Tune to the Blurpoint channel For Our Ask an SEO Expert Series
  33. 33. We Featured On
  34. 34. Join us  Twitter : Follow us http://twitter.com/#!/blurbpoint  Facebook : Like us http://www.facebook.com/SEO.BlurbpointMedia  Learn more from our Blog: http://www.blurbpoint.com/blog/  Pinterest : Pin us http://pinterest.com/blurbpoint/
  35. 35. Raise your hands... Question and Answer Session

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