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Link building basics

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  • 1. Link Building BasicsBy Ashish Chauhan
  • 2. Summary• Article Submission• Directory Submission/ Local Listing• Web 2.0 / Squidoo / Hubpage• Press Release Distribution• Forum Discussion / Q/A / Blog Comment• Social Bookmarking• Guest Blogging
  • 3. Article Submission• Also known as Article Distribution / Article Marketing• Guaranteed Result Oriented Before Google Panda update• After Panda Update ??• Is Article Submission Beneficial now ?• One Article into Multiple Sites ?• Unique Article for Each Site ?• Article Submission Sites and Google Penalties• Social Sharing of Article• Author Profile
  • 4. Directory Submission / Local Listing• Is Directory Submission is same as Business Local Listing ?• Why to use Directory Submission ?• Local/Regional Directory Submission• Before Panda Update Directory• After Panda Update Directory• Unique Title and Description or Same ?• What is NAP ?• User Generated Content
  • 5. Link Wheel / Squidoo / Hubpage• What is Link Wheel ?• Why Link Wheel ?• Is it Spam ?• How to get MAX out of it ?• Authority Sites – Easy to Rank• Can use it in Reputation management• Link Trundle ??
  • 6. Press Release Distribution• What is Press Release ?• Why Press Release ?• How its different from Article ?• Is it Beneficial in SEO ?• Helpful in Local SEO• What Google thinks about PR ?• Press Release Networks ( Premium PR )
  • 7. Forum / Blog / Q/A Discussion• User Generated Content• Don’t Build Link, Build Discussion• Add value in Discussion• In Blog Comment use name not “Keyword”• Create Identity• Try to integrate social profiles• In Q/A, Provide reference through naked URLs
  • 8. Social Bookmarking• What is Bookmarking ?• Don’t use keyword in Title• Best method for 2ndtier promotion• Use sites having Community• Tagging - Local SEO• Comments, Duggs, Likes• Content Marketing
  • 9. Guest Blogging• What is Guest Blogging ?• Benefits• Queries to find• Guest Blogging Networks• Social Networks on FB, Linkedin etc• Guest Blog Content• Blog Post Sharing
  • 10. • Twitter : https://twitter.com/SEOminister• Linkedin: http://in.linkedin.com/pub/ashish-chauhan/18/88b/651• Google+ : https://plus.google.com/117220100136192982751/about

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