Internet Marketing
Will Help You to Grow
Your Business …!!!
Presented By:
Chintan Shukla Tejas Kirodiwal
Business Analyst ...
What will be covered Today?
 Era of Internet Marketing
 State of Online Marketing Trends
 Business Culture & Online Mar...
How many of you have this type of structure?
In The Office….. After Office …..
Why Internet Marketing??
Internet Marketing Channels
State of Online Marketing Trends
1. Local Business Needs an Online Presence.
2. Know about consumer & what they do online ...
1. Local Business Needs an Online Presence
2. What consumers do online ?
3. Which search engine consumers preffered most
4. Online Reputation Affects Consumers Decision.
5. Local Businesses are on Social Media.
83% of Small businesses
believes that Social Media is
Important for their busines...
5. Local Businesses are on Social Media.
6. Consumers Engage with Business Videos Online.
7. Investments in Online Advertising is Growing
Business Culture & Online Marketing Trends
In Various Countries
1. Business Culture In USA.
Online Marketing Strategies in USA.
1) Every small / large businesses in US preferred Internet...
•Social Media Marketing
1)Facebook
2)Twitter
3)Google+
4)Linked-in
• Video Marketing
1)YouTube-
This is best channel to
pr...
21
Online Advertisement Expenses
Shopping Mood of India
1)The traditional corner shop is moving further to a
corner and the majority prefers Modern Retail ...
WHAT CONSUMERS PREFER ?
Online Shopping
WHAT CONSUMERS PREFER ?
Traditional Corner Shop
Strategies to Identify Local Influencers
Who is Your First Influencer ?
How to Identify Influencer ?
1) Facebook Fans: - Identify top-10 facebook fans.
- Participate in active conversation.
- Po...
Money Vs Business
Money Vs Business
1) Many small business owners fighting for their
business against larger, better funded
competitors.
Q- ...
Q-1 How to win?
1. Define your Brand
2. Choose a competitive advantage
- Quality
- price
- Service
3. Create a customer da...
Q-2 Is this the right solution? (Throwing money at problems)
After 6
Months
Advertisement :Rs 20,000 +
Tele Calling Exp : Rs. 5,000 +
8 Marketing People salary : Rs.1,00,000 +
Travel Allowance : Rs....
1. How Internet Marketing helps you to find out potential customers ?
2. How Internet Marketing will save your time and mo...
Online Presence – Why?
36
Online Presence – HOW?
37
• Website is Must
• No Limitation
• 24/7 Salesman
Online VISIBILITY – Oh Yes!
38
How can Google Help my
Business?
39
Difference between SEO & PPC
40
What Apart from GOOGLE??
41
• In India, Internet =
Facebook
• Unique Targeting
Features
• Best for reviews
&Updates
Social Media Examples
42
Websites on TV Ads
43
Questionnaire Round
Thank You!
• Contact Us
- Elsner Technologies Pvt Ltd.
- T-6/7/9, Shubh Complex, Nr. Rajasthan
Hospital, Shahibaug, Ahmeda...
• http://avaxusa.com/internet-marketing-strategies-and-statistics/
• http://www.slideshare.net/wsi_Andrew/trends-report-20...
Internet Marketing Will Help You To Grow Your Business. (Money vs Business)
Internet Marketing Will Help You To Grow Your Business. (Money vs Business)
Internet Marketing Will Help You To Grow Your Business. (Money vs Business)
Internet Marketing Will Help You To Grow Your Business. (Money vs Business)
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Internet Marketing Will Help You To Grow Your Business. (Money vs Business)

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With a vision and commitment to impart knowledge on online marketing to the Gujaratis, Elsner Technologies Pvt. Ltd., had once more conducted an informative seminar with the topic, “Internet Marketing Will Help You To Grow Your Business.” The seminar was conducted on 28th September at the Ahmedabad Management Association (AMA). The seminar was attended by many from the online marketing industry from Ahmedabad. Hosted by Vinita Singh, and presented together by Chintan Shukla, Tejas Kirodiwal.

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Internet Marketing Will Help You To Grow Your Business. (Money vs Business)

  1. 1. Internet Marketing Will Help You to Grow Your Business …!!! Presented By: Chintan Shukla Tejas Kirodiwal Business Analyst | Operations Head Sr. Search Analyst
  2. 2. What will be covered Today?  Era of Internet Marketing  State of Online Marketing Trends  Business Culture & Online Marketing Trends In Various Countries  Shopping Mood of India.  Strategies To Identify Local Influencers  Money V/s Business  Technical Aspects Of Internet Marketing
  3. 3. How many of you have this type of structure?
  4. 4. In The Office….. After Office …..
  5. 5. Why Internet Marketing??
  6. 6. Internet Marketing Channels
  7. 7. State of Online Marketing Trends 1. Local Business Needs an Online Presence. 2. Know about consumer & what they do online ? 3. Which Search engine is preferred most. 4. Online Reputation Affects Consumer Decisions 5. Local Businesses are on Social Media. 6. Consumers Engage with Business Videos Online. 7. Investments in Online Advertising is Growing
  8. 8. 1. Local Business Needs an Online Presence
  9. 9. 2. What consumers do online ?
  10. 10. 3. Which search engine consumers preffered most
  11. 11. 4. Online Reputation Affects Consumers Decision.
  12. 12. 5. Local Businesses are on Social Media. 83% of Small businesses believes that Social Media is Important for their business. 68% of Small & large businesses have their product videos 55% of Small businesses talk about their product and promote them.
  13. 13. 5. Local Businesses are on Social Media.
  14. 14. 6. Consumers Engage with Business Videos Online.
  15. 15. 7. Investments in Online Advertising is Growing
  16. 16. Business Culture & Online Marketing Trends In Various Countries
  17. 17. 1. Business Culture In USA. Online Marketing Strategies in USA. 1) Every small / large businesses in US preferred Internet Marketing to generate ROI. 2) In U.S. only e-commerce businesses expenditure reached $9.1 billion in 2012. 3) They use different Internet Marketing channels to promote their product but first preference is goes to PPC and parallely they do SEO/SMO. 2. Business Culture In UK. Online Marketing Strategies in UK. 1) In UK Most of businesses preferred Local as well as Internet Marketing. 2) Paid Advertising ,Display Advertising, Mobile Marketing ,Social Media , Video Marketing are the most channels they frequently use for their product campaign.
  18. 18. •Social Media Marketing 1)Facebook 2)Twitter 3)Google+ 4)Linked-in • Video Marketing 1)YouTube- This is best channel to promote the business product videos. • Mobile Marketing 1)Over half of the U.S. population owns a Smartphone. 2)16 – 40 age people taking advantage of mobile marketing. 3)Most of businesses jump in to mobile marketing. 3. Business Culture In CANADA. Online Marketing Strategies in CAN. 1) Advertising in Canada plays a significant role in the Canadian economy. 2) Different Industry use different techniques of online marketing channels for their business.
  19. 19. 21 Online Advertisement Expenses
  20. 20. Shopping Mood of India 1)The traditional corner shop is moving further to a corner and the majority prefers Modern Retail shop followed by online shopping. 2)Electronic Gadgets are the first preference for online shopping followed by books and clothes. 3) People like traditional corner shops owing to personal attention and a segment of people still feels traditional corner shops provide value and offer low prices.
  21. 21. WHAT CONSUMERS PREFER ? Online Shopping
  22. 22. WHAT CONSUMERS PREFER ? Traditional Corner Shop
  23. 23. Strategies to Identify Local Influencers
  24. 24. Who is Your First Influencer ?
  25. 25. How to Identify Influencer ? 1) Facebook Fans: - Identify top-10 facebook fans. - Participate in active conversation. - Post regarding your product and update them regularly - Ask question to them and know about their requirement or what they are looking for. 2) Twitter Followers: - Identify top-10 twitter influencer. - Share your views. 3) Google + : - Create the Strong network in Google +. - Advertise your product through network. - Get review about your products through your network. - Every 2 month execute survey on Google+ 4) Face to Face: - Arrange face to face Meetup every month or every 3 months. - Know your customers need & expectations - Create trust and build business relationship.
  26. 26. Money Vs Business
  27. 27. Money Vs Business 1) Many small business owners fighting for their business against larger, better funded competitors. Q- How to win? 2) In business, if you want to solve a problem, you can throw money to solve your problem. If problem is big you will need to throw more money and it works mostly. Q- Is this the right solution? 3) Marketing is mightier than Money Q – What do think marketing is all about ?
  28. 28. Q-1 How to win? 1. Define your Brand 2. Choose a competitive advantage - Quality - price - Service 3. Create a customer database & Communicate with them. 4. Excite your customers by promotions. 5. Get Social & Use Internet Marketing channels for your business.
  29. 29. Q-2 Is this the right solution? (Throwing money at problems) After 6 Months
  30. 30. Advertisement :Rs 20,000 + Tele Calling Exp : Rs. 5,000 + 8 Marketing People salary : Rs.1,00,000 + Travel Allowance : Rs. 10,000 + Total Expense : Rs. 1,35,000 + Use Internet Marketing Channels Get New Customers Just Imagine…. If you are getting – only Rs 50,000 sales After Spending Develop New Business
  31. 31. 1. How Internet Marketing helps you to find out potential customers ? 2. How Internet Marketing will save your time and money ? 2. How you achieve and get new customers through Internet marketing ? Let’s See How Internet Marketing Will help you in Technical Aspects
  32. 32. Online Presence – Why? 36
  33. 33. Online Presence – HOW? 37 • Website is Must • No Limitation • 24/7 Salesman
  34. 34. Online VISIBILITY – Oh Yes! 38
  35. 35. How can Google Help my Business? 39
  36. 36. Difference between SEO & PPC 40
  37. 37. What Apart from GOOGLE?? 41 • In India, Internet = Facebook • Unique Targeting Features • Best for reviews &Updates
  38. 38. Social Media Examples 42
  39. 39. Websites on TV Ads 43
  40. 40. Questionnaire Round
  41. 41. Thank You! • Contact Us - Elsner Technologies Pvt Ltd. - T-6/7/9, Shubh Complex, Nr. Rajasthan Hospital, Shahibaug, Ahmedabad - E-Mail – Support@Elsner.in, Support@BlurbPoint.com - Ph No.: +91-9601825524 45
  42. 42. • http://avaxusa.com/internet-marketing-strategies-and-statistics/ • http://www.slideshare.net/wsi_Andrew/trends-report-2012-uk-europe • http://www.wsi-emarketing.com/Consulting/InternetMarketingTrendsReport2013.aspx • http://www.canadapost.ca/cpo/mr/assets/pdf/business/marketingtrendsimplications_en.pdf • http://www.dmxperts.com/files/Internet-Marketing-Trends-Report-Canada-2009.pdf • http://www.bubblews.com/news/204901-top-10-countries-with-the-highest-number-of-internet-users-by-moosabeqreth • http://www.microsoft.com/business/en-us/resources/marketing/customer-service-acquisition/8-ways-to-get-new-customers-now.aspx?fbid • http://foreseegame.com/opinionsquare/shopping_mood_of_india.pdf • http://www.slideshare.net/ReachLocalPresentations/150-smartstatsonlinemarketingtrendseverybusinessneedstoknow • http://www.slideshare.net/ReachLocalPresentations/how-to-leverage-local-influencers-to-drive-car-dealership-word-of-mouth- driving-sales • http://www.businesscatalyst.com/bc-blog/marketing-vs-money-the-brain-vs-the-brawn • http://www.naijapreneur.com/beat-the-competition/ • http://tenonline.org/art/mm1/9301.html • http://www.youtube.com/yt/press/statistics.html • http://www.statisticbrain.com/twitter-statistics/ • http://en.wikipedia.org/wiki/Facebook • http://www.go-gulf.com/blog/online-ad-spending/ References:

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