writing a great brief: #blurHangout - blur Group

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Here is the presentation slides from the blurHangout2 that happened on the 21st of May 2014.
The video for the Hangout can be accessed via the link at the end of the presentation.

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writing a great brief: #blurHangout - blur Group

  1. 1. Copyright 2014 © blurgroup.com All rights reserved Writing a great brief #blurHangout 22 May 2014
  2. 2. Copyright 2014 © blurgroup.com All rights reserved Brief App - Project Objectives ● What is your end goal? ● Are there any problems you are you trying to overcome? Describe what you are trying to achieve rather than the actual solution you’re looking for - that’s what our experts are for! ● Have you tried to achieve this goal before? How did you approach this? What were the challenges and outcome? ● What does success look like to you and how do you intend to measure success? These objectives describe the purpose of the project and what the project will achieve from a business perspective.
  3. 3. Copyright 2014 © blurgroup.com All rights reserved Brief App - Project Deliverables Deliverables describe the tangible results achieved by your project. ● What tangible things do you want delivered at the end of the project? ● Do you have a preferred approach, or one you would like to avoid? ● Do you have any specific requirements and timelines? What are the reasons for these? ● What does your ideal Expert look like? What are you looking for in the pitches?
  4. 4. Copyright 2014 © blurgroup.com All rights reserved Brief App - Company Profile ● Detail Detail Detail: Your company name and website won’t be shared with our experts so a good overview will be very helpful. ● Services & Product ● Target Market: Who is your ideal customer? ● How long have you been trading for? ● Company Size? ● What is your role in the company? ● What is the main reason for coming to blur? ● What’s your company culture? What kind of companies or people do you enjoy working with? ● What is your USP (Unique Selling Point)? ● Competitors: What makes you different?
  5. 5. Copyright 2014 © blurgroup.com All rights reserved Brief App - Budget & Deadline ● Currency: How are you paying - USD ($), GBP (£) or EURO (€) ● Budget-range: Be realistic! Our Experts will pitch according to this range. If you have specific budget requirements or preferred payment schedules, please add this to your deliverables. ● Pitch Review Date: Select the date that you would like to review your shortlisted pitches. We aim to review your pitches within 7 days ● Completion Date: When would you like your project to be completed? If you have specific date requirements, please add these to your deliverables.
  6. 6. Copyright 2014 © blurgroup.com All rights reserved Q & A blurcare@blurgroup.com www.blurgroup.com To watch the hangout for this presentation, click here.

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