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Disrupting Madison Avenue - introducing the Creative Services Exchange

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An introduction to the new way to develop your marketing and creative programs - the Creative Services Exchange, covering how crowdsourcing has evolved and how expert sourcing can change the future of …

An introduction to the new way to develop your marketing and creative programs - the Creative Services Exchange, covering how crowdsourcing has evolved and how expert sourcing can change the future of advertising

Published in: Business, Technology
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  • Let’s kick off with a short video to introduce
  • Transcript

    • 1. Disrupting Madison Avenue:
      The New Model for Creative Services
      blur GroupThe Creative Services ExchangeTM
    • 2.
    • 3. How do I use the Exchange?If you have a creative requirement you can use the Creative Services Exchange.
      Submit a brief online, from anywhere, including your
      Budget
      Requirements
      Timescale
      Step 1 of 3
    • 4. How do I use the Exchange?Then the activity on the exchange starts with creatives pitching.
      When we've shortlisted the best
      you get to see them - online - and select your preferred creative.
      Then you work with them.
      Step 2 of 3
    • 5. How do I use the Exchange?Use the Exchange Now!
      Never leave your office, so you're not paying for ours.
      Pitches match your budgets - and sometimes come in lower.
      Creatives are ready to go when you are - no more delays
      Creatives are experts, professional and experienced
      The choice is yours.
      Step 3 of 3
    • 6. What is happening to the ad agency business
      NOTHING
    • 7. What is happening to brands?
      More channels
      More measurement
      More technology
      More digital
      More social
      More pressure
    • 8. "We have the ideas. We want people to carry out those ideas"
      Chris Edgington
    • 9. CSX Drivers
      Cloud
      Social
      Crowdsourcing
    • 10. Crowdsourcing Definition
      “Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.”
      Jeff Howe
    • 11. blur’s Crowdsourcing Definition
      “Crowdsourcing is the act of taking a job traditionally performed by a retained agency and outsourcing it to a defined, large, expert group of professionals in the form of a managed call.”
      Philip Letts
    • 12. Different types of Crowdsourcing
      Competition-based
      Customer Crowdsourcing
      Crowdfunding
      Ideas Sourcing
      Professional Crowdsourcers
    • 13. Measuring the disruption
    • 14. Measuring the disruption
    • 15. Measuring the disruption
    • 16. Impact on businesses
      • Rethink how marketing is sourced
      • 17. 10 creative heads or 10,000?
      • 18. 'One-at-a-time' approach
      • 19. Streamline selection and procurement
      • 20. Budgets maximized, costs reduced
      • 21. Control returns to the CMO
      • 22. Leading to value, transparency, speed, choice, creativity
    • "Exceptional quality and over-delivery
      better than we could have sourced ourselves"
    • 23. "I get access to brands that I wouldn't see as
      an independent - and win the business"
    • 24.
    • 25. Things that suggest you should considerthe new way to source marketing
      "Who is really doing your marketing?"
      "Do you really know how your agency retainer is spent?"
      "Are your own ideas lost?”
      "Are there projects that never get off the ground"
      "Do your campaigns really go global"
      "Can you say no"
    • 26. "Can you
      say yes"
      The Creative Services ExchangeValue, Choice, Creativityblurgroup.com

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