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Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
Ad C Google Presentation2 (Pp)
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Ad C Google Presentation2 (Pp)

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Transcript

  • 1.
    • Bringing people and ideas together
  • 2. About us
    • Communications company serving the advertising / marketing community
    • More than 5 years old – plus decades of experience
    • Event Specialists
    • Custom Media Experts
  • 3. Adcam Events
    • Award Shows
    • Conferences
    • Press Events / Product Launches
    • Major Black Tie Dinners
  • 4. Adcam Custom Media
    • Custom Magazines
    • Supplements in Report on Business, Financial Post Business Magazines
    • Online Components
  • 5. Clients: past & present
  • 6. Complementary Custom Media Strategy
  • 7.
    • Organize the world's information and make it universally accessible and useful
    • Make money through relevant, targeted advertising - without being evil
    Google Goals
  • 8. Adcam can help Google:
    • Create a deeper connection with Canada’s advertising and marketing community
    • Convert that connection into actionable, revenue-generating execution
  • 9.  
  • 10. Events
    • Brings the brand alive
    • Touch and feel the product
    • Enhances brand credibility
    • Opportunity to distribute mkt materials
    • Gives a human face to the corporation
  • 11. North America’s Only Brief-Based Advertising Awards Competition
  • 12. North America’s Only Brief-Based Advertising Awards Competition Conference Sponsor Brand Sponsor
    • Face-to-face contact with Canada’s decision-makers
    • Canada’s top creative minds work on advertising for the brand
    • Further your reputation as the online advertising experts
    • Your prime market is selling Google products to each other
    • Speak on topics relevant to both Google and the ad community
    • Get creative material to use in present or future campaigns
  • 13.  
  • 14. NAA: Exhibit Ideas
    • Project Google Earth onto a large screen with advertising-relevant information
    • Interactive eye-tracking experiment projected onto large screen
    • Showcase great advertising creative that has generated bottom-line results
  • 15. NAA: Conference Topics
    • “ How People Use the Web”
    • “ Integrating Google into Your Marketing”
    • “ Maximizing Web ROI for a Multi-National Brand Campaign”
    • “ Great Creative Leads to Bottom-Line Results - Even Online”
  • 16. Lunch & Learns
    • Monthly lunch seminars / roundtables
    • Attended by senior level managers and C-suite
    • Topics defined each quarter
  • 17. Lunch & Learns
    • So much change in the past 5 years - and continual future change - means industry has some catching up to do
    • Senior decision-makers really want to learn more, but don’t want to be perceived as lagging
  • 18. Lunch & Learns
    • People will have a genuine affinity for Google - helping them stay current and focused on business results
    • A great opportunity to get close to the people who make decisions on major marketing investments
  • 19. Advisory Board
    • Quarterly sessions
    • Attended by advertising agency presidents and creative directors, top marketers
    • Get into their heads, evaluate ideas, develop personal relationships
  • 20. Custom Publishing
    • Follow up the Lunch & Learns with professional quality take-aways and a monthly newsletter
    • Keep people up to date with latest web marketing knowledge and, of course, promoting Google products
  • 21. Why Custom Media
    • Tone is journalistic / objective
    • In-depth coverage on a topic or product
    • Overwhelmed with messages - but starved for clear, relevant information
    • Bottom-line: credibility
  • 22. Bottom Line
    • Gives you time to talk with the customer
    • Let’s you talk like an expert
    • Encourages a long-term relationship
  • 23. Why Adcam?
    • Bring people and ideas together
    • Strong relationships with industry: agency presidents, creative directors, media buyers, marketers
    • Focus: it’s what we do - every day
  • 24. SUMMARY Use Adcam’s advertising and marketing industry-focused products to create strong connections – which can be turned into revenue generating action

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