WagonR – Driving consumers to dealers through Gaming

Case Study – Auto WagonR – Driving consumers to dealers through Gaming • As part of the Maruti Suzuki WagonR re-launch, the brand wanted to adopt innovation to achieve deeper connect with the targeted consumers that can result in actual lead generation • WagonR wanted to leverage mobile to reach the target audience in Urban India considering the scale and impact it can generate Users visiting high-end malls, shopping & corporate locations in the country were invited to Turn ON Bluetooth for receiving location based deals and free entertainment Consumers were delivered a WagonR branded car game using which consumers could play a racing game All features of the car including colors, control and mileage were brought out through the game Download also included an m-Brochure with details, specifications, dealer locators and even an EMI calculator The game was designed to both engage and educate the consumers on WagonR All these with a rich user experience ensured that there is a deeper brand recall while the experience ensured that interested users immediately request for a Test Drivehttp://telibrahma.com/ Follow us on http://facebook.com/intaract

Case Study – Auto  Complete activity from downloads to response were measured to ensure brand has the right metrics to support the media and creative spend  5 lakh+ engagements were witnessed across 18 cities and 500+ major corporate/retail locations in India  Number of game sessions exceeded 1 Million  Over 4,000 test drive requests were generated with 24,000+ game results uploaded  Brand game was distributed to the right target group based on mobile make and models  Distribution was done over Bluetooth network across India ensuring zero cost of download for the customers  Response generation from the downloaded content ensured measureable ROI for the brand  Rather than leveraging mobile to generate response, a branded game was used to generate engagements  The game was delivered to the users’ mobiles as an engagement strategy and response driver ensuring higher ROI from mobile  Users also had the option to upload the scores to social media which ensured right noise and viral within the communityhttp://telibrahma.com/ Follow us on http://facebook.com/intaract

WagonR – Driving consumers to dealers through Gaming

by TELiBrahma Convergent Communications. Pvt. Ltd.

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 3

Statistics

WagonR – Driving consumers to dealers through Gaming Document Transcript