Toyota Fortuner

Experience the art of power. ON YOUR MOBILE!

Campaign details.
Client: Toyota India .
Brand: Toyota Fortuner.
Campaign duration: Sep 05 2009 to Oct 05 2009
Location : Airports in: Delhi, Mumbai, Cochin, Hyderabad.
TG: HNIs, SEC A+ customers

Marketing Challenge
Toyota wanted to provide a great experience of Toyota Fortuner in major Airports of India to target the potential customers
Along with the car display which provides a great visibility the client wanted customers to take home the Fortuner experience
Despite having promoters at the display, client wanted every customer to be informed well about the car specs functionality etc

Our solution
Let the customer take Fortuner on their mobile!
Provide the product information in an interesting way
Customize the content based on different mobile phone models
Make it as easy as pushing the thumb to get details of the car
Through standees, Visual displays & promoters users were educated to turn their mobile bluetooth
Use multiple media channels to maximize the reach for the mobile activation

Content. Main Menu Inside Demo Mobile brochure

Specifications Specifications Detailed Specs Colour Options

Dealer locator

Mobile wallpapers.

Educating customers

Standees and visual merchandise

Social media.

Buzz! (Please click the logo for the news article)

Results and achievements * This is an on going activity. Numbers are as of 24 th September. 46,273. Total Downloads 13,427. Unique users who were engaged with Airports of Mumbai, Delhi, Cochin, Hyderabad. Location of the campaign 30 days. Duration Of the Campaign

Website
Blog
Slideshare
Twitter
Linkedin
Facebook

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Toyota Fortuner

by TELiBrahma Convergent Communications. Pvt. Ltd. on Oct 21, 2009

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Toyota Fortuner — Presentation Transcript