Toyota Fortuner

Experience the art of power. ON YOUR MOBILE!

Campaign details.

Client: Toyota India .

Brand: Toyota Fortuner.

Campaign duration: Sep 05 2009 to Oct 05 2009

Location : Airports in: Delhi, Mumbai, Cochin, Hyderabad.

TG: HNIs, SEC A+ customers

Marketing Challenge

Toyota wanted to provide a great experience of Toyota Fortuner in major Airports of India to target the potential customers

Along with the car display which provides a great visibility the client wanted customers to take home the Fortuner experience

Despite having promoters at the display, client wanted every customer to be informed well about the car specs functionality etc

Our solution

Let the customer take Fortuner on their mobile!

Provide the product information in an interesting way

Customize the content based on different mobile phone models

Make it as easy as pushing the thumb to get details of the car

Through standees, Visual displays & promoters users were educated to turn their mobile bluetooth

Use multiple media channels to maximize the reach for the mobile activation

Content. Main Menu Inside Demo Mobile brochure

Specifications Specifications Detailed Specs Colour Options

Dealer locator

Mobile wallpapers.

Educating customers

Standees and visual merchandise

Social media.

Buzz! (Please click the logo for the news article)

Results and achievements * This is an on going activity. Numbers are as of 24 th September. 46,273. Total Downloads 13,427. Unique users who were engaged with Airports of Mumbai, Delhi, Cochin, Hyderabad. Location of the campaign 30 days. Duration Of the Campaign