Toon Cricket - Ultimate Showdown

Toon Cricket @ Stadiums

Challenge & Idea Event: Toon Cricket, India’s only 20:20 cricket tournament exclusively for children Target Group: Children aged 6 – 14 years in Mumbai and Bangalore Challenge : To capture and retain the TG’s interest in the event by engaging them in an interactive and innovative manner Central idea : Cartoon Network’s TOON CRICKET used intARact, BluFi, Games and mobile applications to build a bigger connect between three well known combinations of cartoon characters, cricket and kids

Our Solution The campaign was planned & executed in two phases

Phase I– Pre Event
Augmented Invites were being distributed which carried the intARact code printed on it
Instructions to download the intARact browser was printed in the invites
On installing the browser, one could scan the code in the invitation to receive an exclusive Toon Cricket Brand Zone
The Brand Zone featured information about the Toon Cricket Event, its teams, mobile content such as wallpapers and videos

To create engagements for the attendees at the Toon Cricket event, TELiBrahma turned the entire stadium into a BluFi zone enabling users to receive rich media engagements
During the event “Toon Cricket” Brand Zone was delivered to the users via BluFi
To increase interactivity with the brand at the event, kids were prompted click pictures of themselves and upload it through BluFi to see their picture captured in a wonderful Cartoon Network themed frame
They were also able to share the pictures on Facebook and other social networking sites
Phase II– At the event

Activations Invitee pass with intARact Code Standees with “Turn ON Bluetooth” Communication intARact code

Experience To experience the application: SMS TC to 58558 or access http://blufi.mobi/toon on your mobile to download the intARact app and scan the code in the Event brochure

Thank you

Toon Cricket - Ultimate Showdown

by TELiBrahma Convergent Communications. Pvt. Ltd. on Jan 14, 2011

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Toon Cricket - Ultimate Showdown — Presentation Transcript