Toon Cricket - Ultimate Showdown
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Toon Cricket - Ultimate Showdown

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Toon Cricket - Ultimate Showdown Presentation Transcript

  • 1. Toon Cricket @ Stadiums
  • 2. Challenge & Idea Event: Toon Cricket, India’s only 20:20 cricket tournament exclusively for children Target Group: Children aged 6 – 14 years in Mumbai and Bangalore Challenge : To capture and retain the TG’s interest in the event by engaging them in an interactive and innovative manner Central idea : Cartoon Network’s TOON CRICKET used intARact, BluFi, Games and mobile applications to build a bigger connect between three well known combinations of cartoon characters, cricket and kids
  • 3. Our Solution The campaign was planned & executed in two phases
  • 4. Phase I– Pre Event
    • Augmented Invites were being distributed which carried the intARact code printed on it
    • Instructions to download the intARact browser was printed in the invites
    • On installing the browser, one could scan the code in the invitation to receive an exclusive Toon Cricket Brand Zone
    • The Brand Zone featured information about the Toon Cricket Event, its teams, mobile content such as wallpapers and videos
  • 5.
    • To create engagements for the attendees at the Toon Cricket event, TELiBrahma turned the entire stadium into a BluFi zone enabling users to receive rich media engagements
    • During the event “Toon Cricket” Brand Zone was delivered to the users via BluFi
    • To increase interactivity with the brand at the event, kids were prompted click pictures of themselves and upload it through BluFi to see their picture captured in a wonderful Cartoon Network themed frame
    • They were also able to share the pictures on Facebook and other social networking sites
    Phase II– At the event
  • 6. Activations Invitee pass with intARact Code Standees with “Turn ON Bluetooth” Communication intARact code
  • 7. Experience To experience the application: SMS TC to 58558 or access http://blufi.mobi/toon on your mobile to download the intARact app and scan the code in the Event brochure
  • 8. Thank you