Satyamev Jayate
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Satyamev Jayate Document Transcript

  • 1. Case Study – Satyamev JayateBUSINESS CASESatyamev Jayate a talk show that highlights various sensitive social issues prevailing inIndia. The objective was to generate necessary interest and buzz about the show and itscalling. The idea was to leverage the print ad that was published on the day of thepremier and reach out to the audience in an engaging way.SOLUTIONThe print ad that communicated about the show wasaugmented to deliver meaningful engagements. Thusdrive a social responsibility among the urban youth.The ad that featured the youth icon Aamir khan wastransformed into a touch point to begin a relationshipwith the target reader base. Readers were urged tocapture the print Ad through POINT to receive variousengagements that included the promotional song&videos, social connect to the show on Facebook andtwitter etc. A “set reminder” feature was providedalong with other engagements to ensure additionaldrive for the show.RESULTSAround 5,000 users engaged with the Satyamev Jayate campaign in a single day thatshowcased one of India’s leading icons, Aamir Khan. 53% of the total users setreminders for the show that indicates the consumer interest generated. 20% of userswho engaged with the Ad watched the Satyamev Jayate Love Song that reflected thehumanity & nationality.HIGHLIGHTSThe campaign delivered supported majority of the phones in the market includingfeature phones. This ensured that the message reached across reader profile that stoodup to the campaign’s theme of connecting to every Indian.http://telibrahma.com Follow us on http://www.facebook.com/PointARTApp