1. Case Study - Louis Philippe
BUSINESS CASE
Louis Philippe, a brand from Madura Fashion & Lifestyle personifies style, attitude, luxury
and comfort. The brand enables the Indian consumers buy the most prestigious global
fashion wear and accessories within the country. The brand had released series of print ads
to showcase their Autumn/Winter collection, but lacked in creating an impulse in the readers
to visit the store. Louis Philippe looked at exploring the possibilities with mobile to not only
drive readers to the store, but give them an experience of the apparel even before they
walked in to the store.
SOLUTION
The print ads were augmented to deliver
an extended view of the brand. User
captured the print ad from their mobile
phone at watch the video that
communicated how the brand was meant
for the truly discerning. Users could also
locate the nearest Louis Philippe store.
Additionally readers could make view the
direction to the store through the map,
place a call or write an email, all at their
fingertips.
RESULTS
 A remarkable 97% of the total engagements were from newly acquired users
 Over 53% of the users that watched the video then proceeded to find the store
close to them, demonstrating the interest generated
 More than 64% of the users who engaged with the ad carried iPhone and android
platforms ensuring the right target for the brand
 Of the three call for action possibilities, majority of the users viewed the direction to
the store
 An astounding 298,732 Seconds of engagement quotient was witnessed which is
equivalent to around 10,000 slots on TV
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