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Case Study – Consumer Durables                     IFB – Completing the Shopping Lifecycle                 • IFB wanted to...
Case Study – Consumer Durables                     21,000 engagements were achieved in a period of 3                     ...
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IFB – Completing the Shopping Lifecycle

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Transcript of "IFB – Completing the Shopping Lifecycle"

  1. 1. Case Study – Consumer Durables IFB – Completing the Shopping Lifecycle • IFB wanted to engage the new-age-consumer, who is looking for more than conventional shopping by delivering a clutter free novel experience. • IFB wanted to design a campaign that delivered consumer engagement across the lifecycle of consumers - from mass media exposure to a very satisfied customer. • They wanted to integrate the campaign with the consumer engagement in their retail stores and further use it for capturing information on the customers who buy an IFB product.  POINT was integrated across various customer touch s of IFB which included print advertisements, banner ads at the electronics retail outlets and social media.  Consumers captured the print creative or IFB logo on their mobile phones to engage with the brand.  Engagements included videos, info on IFB product details, Festive offers, Contests & nearby IFB dealers  Consumers participated in the contest by submitting product purchase details along with their photos captured beside the IFB appliancehttp://telibrahma.com/ Follow us on http://facebook.com/pointartapp
  2. 2. Case Study – Consumer Durables  21,000 engagements were achieved in a period of 3 months  35% of the scans achieved were through the standees placed at retail outlets.  Nearly 80% of the consumers viewed the offers, product details & videos delivered as part of the engagement.  POINT helped demonstrate how technology can integrate multiple campaign touch s  Established how a consumer product company can leverage technology to create better impact at the of sale  Image recognition offered a scalable and contextual proposition.  POINT in multiple customer touch s ensured higher ROI.  Multiple widgets ensured higher levels of useful engagement.http://telibrahma.com/ Follow us on http://facebook.com/pointartapp

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