Transcript of "IFB – Completing the Shopping Lifecycle"
Case Study – Consumer Durables IFB – Completing the Shopping Lifecycle • IFB wanted to engage the new-age-consumer, who is looking for more than conventional shopping by delivering a clutter free novel experience. • IFB wanted to design a campaign that delivered consumer engagement across the lifecycle of consumers - from mass media exposure to a very satisfied customer. • They wanted to integrate the campaign with the consumer engagement in their retail stores and further use it for capturing information on the customers who buy an IFB product. POINT was integrated across various customer touch s of IFB which included print advertisements, banner ads at the electronics retail outlets and social media. Consumers captured the print creative or IFB logo on their mobile phones to engage with the brand. Engagements included videos, info on IFB product details, Festive offers, Contests & nearby IFB dealers Consumers participated in the contest by submitting product purchase details along with their photos captured beside the IFB appliancehttp://telibrahma.com/ Follow us on http://facebook.com/pointartapp
Case Study – Consumer Durables 21,000 engagements were achieved in a period of 3 months 35% of the scans achieved were through the standees placed at retail outlets. Nearly 80% of the consumers viewed the offers, product details & videos delivered as part of the engagement. POINT helped demonstrate how technology can integrate multiple campaign touch s Established how a consumer product company can leverage technology to create better impact at the of sale Image recognition offered a scalable and contextual proposition. POINT in multiple customer touch s ensured higher ROI. Multiple widgets ensured higher levels of useful engagement.http://telibrahma.com/ Follow us on http://facebook.com/pointartapp