Honda Jazz

When a car talks. Mobile engagement solutions for HONDA JAZZ.

Campaign details.
Client: Dakshin Honda . The largest dealership for Honda cars in the entire Southern India
Brand: Honda Jazz
Campaign duration: 27 July 09 to 31 Aug 09
Location : Bangalore, India.
TG: The TG for the activation is not demography based but mindset based. We targeted consumers who have a youthful approach to life.

Marketing Challenge
Dakshin Honda wanted to drive awareness and enquiries for the newly launched premium hatchback from Honda – “Jazz”
In a crowded automobile market like India which is also boasts a great demand, create interest among customers to check out Jazz at Dakshin Honda outlets
To provide customers with a better experience and information Jazz and help them make an informed decision

Our solution
Don’t wait for customers to turn the paper or to tune on the radio etc..
Let the car catch the customers wherever they are and start a dialogue
Provide rich media content from Honda Jazz along with the dealer details and provide a trigger to walk-in to the dealer to check out Jazz
Make the car go around different places like residential areas, shopping streets, parking areas in malls, near hangouts, corporate offices in Bangalore

The creative Wallpapers Animated content about the dealer. TVC Specifications in animated format

Results and achievements
Connected with over 30K users in during the campaign
Great recall for Honda Jazz and visibility for the Dealer
Great WoM for the Jazz since its an interesting and new experience for users
The client has decided to extend the campaign for 1 more month
We are in the heels of finalizing the activity with Honda India for brand activation for Jazz
The buzz created by the campaign helped marketers and advertisers to realize the potential of mobile in both a cross media integrations and a stand alone activations

Buzz! Please click the logo for the news article.

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Honda Jazz

by TELiBrahma Convergent Communications. Pvt. Ltd. on Sep 03, 2009

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Honda Jazz — Presentation Transcript