Etios Liva

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Etios Liva

  1. 1. Toyota Etios Liva Case Study
  2. 2. Toyota Etios Liva – Logo recognition <ul><li>Challenge: </li></ul><ul><li>To provide an innovative edge to brand message and convert the static mediums into experiential mediums </li></ul><ul><li>Our solution: </li></ul><ul><li>Use augmented reality to bring in the benefits of experiential marketing to static mediums and enhance test drive requests </li></ul><ul><li>Mobile was integrated with print and ambient mediums </li></ul>
  3. 3. Flow Users capture logo of the brand from their mobile to start engaging
  4. 4. ROI on traditional mediums Integrate benefits of experiential marketing High precision targeting Amplification of the communication of the USP Induce impulse Outcome of the above activities Total reach on traditional mediums time Engagement delivered higher engagements for the given reach over static mediums
  5. 5. <ul><li>Experience campaign at </li></ul><ul><li>http://www.youtube.com/watch?v=TgRUpLf1mYk </li></ul><ul><li>35000+ interactions, with each consumer spending 3 minutes on an average during one month ( roughly 2% of targeted mass media reach) </li></ul><ul><li>The cost of engagement is <5% of cost of activations per user. </li></ul>

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