Dove – Mobile Hair care

Case Study – FMCG, Print Dove – Mobile Hair care • Dove wanted consumers to experience the benefits of Dove Damage Therapy hair care product line. • FMCG brands typically fall back on activation that may potentially miss-out on some of the target group. • While print advertising on national dailies delivers exposure, brand was challenged to convert this exposure into measureable engagements.  Print ads carried a ‘call for action’ that enabled them to experience the therapy on mobile phone.  Using Augmented Reality delivered through POINT, consumers could view videos on hair care by capturing the ‘Dove damage therapy’ logo.  Information on benefits of Dove therapy was delivered in the form of Dove Hair care video.  1,800+ demos were achieved on a single day.  More than 75% of the requests were from non-smart phones  80% of the requests were between 8 AM to 10 AM, demonstrating high levels of impulsive engagement Follow us on http://facebook.com/pointartapphttp://telibrahma.com/

Case Study – FMCG, Print  First logo-based video delivery campaign  A high touch FMCG product can leverage POINT to derive benefits of experiential marketing from print spend.  A clear ‘call for action’ and ‘innovative engagement’ can expand the brand communiqué Follow us on http://facebook.com/pointartapphttp://telibrahma.com/

Dove – Mobile Hair care

by TELiBrahma Convergent Communications. Pvt. Ltd.

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