Coca Cola campus recruitment campaign.

Brief To create an innovative communication campaign over mobile during campus recruitment program in leading management colleges across India Idea To educate the potential job hires on the benefits and challenges that a job with coke could offer in a very innovative way Strategy Places like canteens, auditoriums in selected colleges including IIMB were enabled with BluFi and students were educated about the activity to experience life @ coke in their mobile by simply turn on their mobile bluetooth

To create an innovative communication campaign over mobile during campus recruitment program in leading management colleges across India

To educate the potential job hires on the benefits and challenges that a job with coke could offer in a very innovative way

Places like canteens, auditoriums in selected colleges including IIMB were enabled with BluFi and students were educated about the activity to experience life @ coke in their mobile by simply turn on their mobile bluetooth

Content The campaign was rolled a few days prior and after the day of the recruitment and following content were delivered to the students who were short listed for the next rounds: Animations illustrating history of Coke Animations illustrating marketing innovations @ coke c. Challenges that coke would offer were illustrated through brain teaser games to users mobile

The campaign was rolled a few days prior and after

the day of the recruitment and following content were

delivered to the students who were short listed for the

next rounds:

Animations illustrating history of Coke

Animations illustrating marketing innovations @ coke

c. Challenges that coke would offer were illustrated through brain teaser games to users mobile

Creative

Games

Results Activity reached more than 75% of the students It also created huge viral among students and helped in increase in the visibility for the activity Interesting mobile content, strategy games and delivery of useful information delivered on to their mobile provided an glimpse of innovative platform that Coke would offer to them to grow

Activity reached more than 75% of the students

It also created huge viral among students and helped in increase in the visibility for the activity

Interesting mobile content, strategy games and delivery of useful information delivered on to their mobile provided an glimpse of innovative platform that Coke would offer to them to grow

Activity Summary 2000 + (>75% of TG) Unique users who were engaged with 10 management colleges across India Location of the campaign 30 days Duration Of the Campaign

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