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Chevy Spark Case Study

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TELiBrahma Convergent Communications. Pvt. Ltd.
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CHEVROLET SPARK PRODCAST CAMPAIGN Client: Kropex limited, Bangalore Campaign Period: 13 th June & 14 th June, 2009 Location: Bangalore, India.
Campaign Objective ,[object Object],[object Object],[object Object],[object Object]
Campaign execution ,[object Object],Car specifications (GIF) Dealer details (GIF) Mobile wallpaper
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object]
RESULTS 17% 1705 2 nd Floor near - Nick Nish 4% 389 3 rd Floor near - PVR 15% 1480 2 nd Floor near - Featherlight 25% 2493 1 st floor 12% 1187 Ground Floor – KFC outlet 13% 1297 Ground Floor – Mc Donalds outlet 15% 1455 Ground Floor % Downloads (10,500) Location
Downloads based on different phones
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
IDEA To make the product speak for Itself to the customers . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CORE OBJECTIVE To increase enquiries about the car from the dealer.
[object Object],[object Object],[object Object],[object Object],[object Object]

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Chevy Spark Case Study

  • 1. CHEVROLET SPARK PRODCAST CAMPAIGN Client: Kropex limited, Bangalore Campaign Period: 13 th June & 14 th June, 2009 Location: Bangalore, India.
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  • 7. RESULTS 17% 1705 2 nd Floor near - Nick Nish 4% 389 3 rd Floor near - PVR 15% 1480 2 nd Floor near - Featherlight 25% 2493 1 st floor 12% 1187 Ground Floor – KFC outlet 13% 1297 Ground Floor – Mc Donalds outlet 15% 1455 Ground Floor % Downloads (10,500) Location
  • 8. Downloads based on different phones
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