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Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
Cadbury 5star@ College Fests
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  • 1. Cadbury 5 Star @ College fests
  • 2. Activity Brief: Target customers: Participants & Students @ College Fests Duration: Dec – Jan Colleges: IIT Mumbai,IIT Chennai,IIM Ahmedabad,IIM Kolkatta & Seth.G.S.Medical college Target activity: Engage users @ colleges with BluFi and provide various 5 Star contests & engaging content
  • 3. 5 Star Back drop – Informals Stage
  • 4. 5 Star Sponsored Activities
  • 5. Activations such as Banners, Standees, Announcements & demonstrations to educate users to Turn on Bluetooth
  • 6.  
  • 7. 5 Star Branded Event Schedule & Contests Home Page 5 Star Zone Schedule
  • 8. Schedule Registrations
  • 9.
    • Contest : Upload your LOST moments
        • Participants were requested to capture their LOST moments on their mobile and UPLOAD the photo to BluFi.
        • Lucky winners with best photos receive surprise gifts from 5 Star.
  • 10. Snapshots of Photo Upload Contest ( Mr & Ms LOST):
  • 11.  
  • 12. User generated Content Good number of participation with cool ideas
  • 13. Users loved the activity
  • 14. OVER 1000 PHOTOS UPLOADED BY THE USERS
  • 15. Creating viral effect by uploading these content on Social Media
  • 16.  
  • 17. Invite to Join Orkut & Facebook community
  • 18. Teaser before sending the TVC to create buzz
  • 19. 5 Star Contest – Fruit & Nut / Crunchy Mein Kya Kya Hota Hai?
  • 20. Find the LOST person:
      • Activity Info:
        • Users will receive a clue (via BluFi) about a lost person in the event. Clues were in the form of VIDEOS, Animations etc.
        • Using the clues when users spot the lost person, they receive surprise gifts from Cadbury!
  • 21. Personalized messages Based on tweets by users with # saarang Promotions in Twitter
  • 22. Promotions in facebook.
  • 23. Promotions in Orkut
  • 24. Results:
    • Reached around 23,600 people across 5 college fests with multiple content
    • 1,10,000 unique content downloads
    • 17 days of engagement, great level of excitement, word of mouth & brand recall for 5 star
    • Property to use for other media(such as photos, phone numbers,etc)
    • Increase in registrations for official 5star community in various social networking sites
  • 25. We’ve made users feel In the taste of
  • 26. Thank you

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