Leveraging Social Tools in a B2B Environment

Leveraging Social Tools In A B2B Environment Presented by Greg Narain May 2007

What Makes Something Social? It seems everything’s “social” these days - how did they get that way exactly? May 2007

A Shifting Of Focus Features Yield to Contexts May 2007

The Social Architecture Connected Contexts May 2007

Start With Individuals Social applications center around the individual. We call this the “Me-First” model. May 2007

Connect Social Networks Social applications connect individuals to others with similar interests and needs. This builds on existing and creates new relationships. May 2007

Enable Marketplaces Social applications enable individuals and networks to create marketplaces of intent. Relationships drive usage, engagement and success. May 2007

What Tools Are Social? Can anything be socialized? May 2007

In most cases, Yes “Except for a narrow range of enterprises from the media industry, or other industries that are information-intensive, the benefits from the various segments of the Web 2.0 movement, including technologies, Web sites and online communities, may be discounted by a broad range of traditional industries” - Gartner May 2007

Social Networking May 2007

Social Media May 2007

Media Sharing May 2007

Social Bookmarking May 2007

Social Search May 2007

Social News May 2007

Social Commerce May 2007

Social Awareness May 2007

How Does This Impact Strategy? What is the significance of these 3 contexts on business strategy? May 2007

The New Opportunity “many traditional enterprises do not realize that the beneficial aspects of Web 2.0 have as much to do with harnessing the power of newly enabled online communities and content stores as they do with leveraging new technologies in the enterprise” - Gartner May 2007

We’re All Participants Expand your definition of the “user” - it’s everyone from your employees & executives down to your customer’s customers May 2007

Find Lakes, Not Puddles Tap your largest networks for knowledge and insight May 2007

Identify Mavens Every group has its experts - find and acknowledge them. Enjoin them in your future growth - you quickly become pervasive May 2007

Look for Open Windows If you’re not where the most important people to your business are gathering, you’re in the wrong place May 2007

Shake the Orange Tree Once you’ve found those individuals, listen carefully at first. Find the low- hanging fruit and harvest it. May 2007

Fix Broken Windows Show your community you’re listening. Fix things that mean something to them. May 2007

Plant Green Fields DO NOT try to co-opt individuals away from other communities. Create new green fields for them to graze. May 2007

Encourage Experimentation Provide the tools and assets for others to “mash up” your business. May 2007

Foster Firecrackers Find the most promising projects and give them an extra edge May 2007

Reward Ingenuity Pave the road to future innovation by rewarding the brightest stars early and often May 2007

Stratify Success Create strata in your own rewards system. Everyone wants to be a whale in a pool full of minnows. May 2007

Double-Up Dialog With everything else working, be sure to have open, as in two-way dialog. Keep everyone aware of what’s happening. May 2007

Thank You Blue Whale Labs – http://bluewhalelabs.com/ – info@bluewhalelabs.com – Images courtesy of iStockPhoto.com May 2007

Leveraging Social Tools in a B2B Environment

by Gregarious Narain on Jun 28, 2007

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Leveraging Social Tools in a B2B Environment — Presentation Transcript

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