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Leveraging Social Tools
             In A B2B Environment

                   Presented by
                  Greg Narain

...
What Makes
           Something Social?
            It seems everything’s “social”
               these days - how did the...
A Shifting Of Focus
              Features Yield to Contexts




May 2007
The Social Architecture
                 Connected Contexts




May 2007
Start With Individuals

                  Social applications center around
                  the individual.
            ...
Connect Social Networks

                   Social applications connect
                   individuals to others with simi...
Enable Marketplaces

                 Social applications enable
                 individuals and networks to create
     ...
What Tools Are Social?

              Can anything be socialized?




May 2007
In most cases, Yes
           “Except for a narrow range of enterprises from the
           media industry, or other indus...
Social Networking




May 2007
Social Media




May 2007
Media Sharing




May 2007
Social Bookmarking




May 2007
Social Search




May 2007
Social News




May 2007
Social Commerce




May 2007
Social Awareness




May 2007
How Does This
           Impact Strategy?
            What is the significance of
              these 3 contexts on
      ...
The New Opportunity
           “many traditional enterprises do not realize
           that the beneficial aspects of Web ...
We’re All Participants
                                Expand your
                                definition of the
     ...
Find Lakes, Not Puddles
                                 Tap your largest
                                 networks for
  ...
Identify Mavens
                         Every group has its
                         experts - find and
                 ...
Look for Open Windows
                               If you’re not where
                               the most important...
Shake the Orange Tree
                               Once you’ve found
                               those individuals,
 ...
Fix Broken Windows
                        Show your community
                        you’re listening.

                ...
Plant Green Fields
                            DO NOT try to co-opt
                            individuals away from
    ...
Encourage Experimentation
                        Provide the tools and
                        assets for others to
     ...
Foster Firecrackers
                             Find the most
                             promising projects
           ...
Reward Ingenuity
                          Pave the road to
                          future innovation by
               ...
Stratify Success
                          Create strata in
                          your own rewards
                   ...
Double-Up Dialog
                          With everything
                          else working, be
                    ...
Thank You

       Blue Whale Labs
           – http://bluewhalelabs.com/
           – info@bluewhalelabs.com

           –...
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Leveraging Social Tools in a B2B Environment

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This presentation talks about some lightweight strategies for leveraging Web 2.0 thinking in a B2B environment

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Transcript of "Leveraging Social Tools in a B2B Environment"

  1. 1. Leveraging Social Tools In A B2B Environment Presented by Greg Narain May 2007
  2. 2. What Makes Something Social? It seems everything’s “social” these days - how did they get that way exactly? May 2007
  3. 3. A Shifting Of Focus Features Yield to Contexts May 2007
  4. 4. The Social Architecture Connected Contexts May 2007
  5. 5. Start With Individuals Social applications center around the individual. We call this the “Me-First” model. May 2007
  6. 6. Connect Social Networks Social applications connect individuals to others with similar interests and needs. This builds on existing and creates new relationships. May 2007
  7. 7. Enable Marketplaces Social applications enable individuals and networks to create marketplaces of intent. Relationships drive usage, engagement and success. May 2007
  8. 8. What Tools Are Social? Can anything be socialized? May 2007
  9. 9. In most cases, Yes “Except for a narrow range of enterprises from the media industry, or other industries that are information-intensive, the benefits from the various segments of the Web 2.0 movement, including technologies, Web sites and online communities, may be discounted by a broad range of traditional industries” - Gartner May 2007
  10. 10. Social Networking May 2007
  11. 11. Social Media May 2007
  12. 12. Media Sharing May 2007
  13. 13. Social Bookmarking May 2007
  14. 14. Social Search May 2007
  15. 15. Social News May 2007
  16. 16. Social Commerce May 2007
  17. 17. Social Awareness May 2007
  18. 18. How Does This Impact Strategy? What is the significance of these 3 contexts on business strategy? May 2007
  19. 19. The New Opportunity “many traditional enterprises do not realize that the beneficial aspects of Web 2.0 have as much to do with harnessing the power of newly enabled online communities and content stores as they do with leveraging new technologies in the enterprise” - Gartner May 2007
  20. 20. We’re All Participants Expand your definition of the “user” - it’s everyone from your employees & executives down to your customer’s customers May 2007
  21. 21. Find Lakes, Not Puddles Tap your largest networks for knowledge and insight May 2007
  22. 22. Identify Mavens Every group has its experts - find and acknowledge them. Enjoin them in your future growth - you quickly become pervasive May 2007
  23. 23. Look for Open Windows If you’re not where the most important people to your business are gathering, you’re in the wrong place May 2007
  24. 24. Shake the Orange Tree Once you’ve found those individuals, listen carefully at first. Find the low- hanging fruit and harvest it. May 2007
  25. 25. Fix Broken Windows Show your community you’re listening. Fix things that mean something to them. May 2007
  26. 26. Plant Green Fields DO NOT try to co-opt individuals away from other communities. Create new green fields for them to graze. May 2007
  27. 27. Encourage Experimentation Provide the tools and assets for others to “mash up” your business. May 2007
  28. 28. Foster Firecrackers Find the most promising projects and give them an extra edge May 2007
  29. 29. Reward Ingenuity Pave the road to future innovation by rewarding the brightest stars early and often May 2007
  30. 30. Stratify Success Create strata in your own rewards system. Everyone wants to be a whale in a pool full of minnows. May 2007
  31. 31. Double-Up Dialog With everything else working, be sure to have open, as in two-way dialog. Keep everyone aware of what’s happening. May 2007
  32. 32. Thank You Blue Whale Labs – http://bluewhalelabs.com/ – info@bluewhalelabs.com – Images courtesy of iStockPhoto.com May 2007
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