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Google Analytics Tutorial October  2013
 

Google Analytics Tutorial October 2013

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Discusses the basic navigation in Google Analytics, creating custom reports, widgets, importing dashboards, emailing reports and lists all the dimensions and metrics Google analyzes at this time - Oct ...

Discusses the basic navigation in Google Analytics, creating custom reports, widgets, importing dashboards, emailing reports and lists all the dimensions and metrics Google analyzes at this time - Oct 2013. http://www.coolchecks.net

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  • Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.Google bought the company Urchin in 2005 and adopted their analytics software. The Google-branded version was rolled out in November 2005 to anyone who wished to sign up. Demand was so high they had to limit the users and went to a method of sign up by invitation only. That lasted until August of 2006. Then it was available to anyone who wanted to use it.No-one knows exactly how much Google paid for Urchin back in 2005, but the general consensus was somewhere in the region of US $30m.
  • create custom reports to answer questions important to your business
  • Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into 4 main components: collection configuration, processing, and reporting. The following diagram describes the relationships between the components and APIs:The Google Analytics Report Automation (Magic) script is available in the Google Spreadsheets script gallery and can handle all of this work for you - no code required.
  • The Google Analytics Platform lets you measure user interactions with your business across various devices and environments. The platform provides all the computing resources to collect, store, process, and report on these user-interactions.Custom variable tracking examples:Usually done in java scriptsitems were removed from online carts.Which sections or categories are most often visitedEcommerceenable ecommerce tracking on the view (profile) settings pageUse ga.js ecommerce tracking methods in your shopping cart pagesJava script goes in the head section of your checkout page:Tracking events: _gaq.push(['_trackEvent', 'Videos', 'Play', 'Gone With the Wind']);

Google Analytics Tutorial October  2013 Google Analytics Tutorial October 2013 Presentation Transcript

  • By Sherry at Coolchecks
  • Meaningful To Us
  • How Is Your Website Doing?
  • • Free for most people • Easy to install tracking code • Emailing reports keeps you up to date on web performance • Find weak pages, keywords • Identify best days to offer promos • Identify exact days of traffic surges and drops • Identify best pages • Analyzes site speed • Optimize sites based on this information
  • Based On Reports Find Insights Refine Changes Make Changes Test Changes
  • Much like a person who gets an x-ray needs a doctor to diagnose problem areas.
  • All measurements occur with a variety of dimensions and metrics combined.
  • • There are 110 dimensions to choose from and many dimensions can be used in tandem with each other • Following you will see a comprehensive list of all of the dimensions available • Dimensions are not usually reported by themselves, but with a metric or a series of metrics
  • • Set up your own account • Free to people who have less than 10M visitors per month • Sign up at http://www.google.com/analytics • Add a website property to your account • Verify the property • Add tracking coding to all your pages • Let Google begin collecting data
  • • <script type="text/javascript"> • • • var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-3956477-2']); _gaq.push(['_trackPageview']); • • (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; • ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; • var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); • })(); • </script> ***Insert your unique property ID on line 3 UA-YourPropertyNumbers***
  • • • • • • • Dashboards Standard Reports Custom Reports Calendars Sorting Options Increase #’s of Viewed Records
  • • Collection of reports you deem most important to your business • Can import starter dashboards or reports from others
  • Widgets can be created, then dragged to locations you choose.
  • Areas in dark blue are where most visits are coming from
  • • • • • Audience – Where & When Acquisition of Customers – SEO, Paid Behavior – Browsers, Devices, Site Speed, Content Conversions – Customized Goals
  • • You choose the dimensions and metrics you want • Hundreds of combinations are possible • Do it yourself or import custom reports from a library of premade reports
  • People add users who can help them interpret results or do custom work for them with Pay Per Click Advertising or Tracking
  • • • • • • • • • • • Ecommerce tracking Event Tracking Google Adwords & PPC tracking Goals Funnels API use Using A/B testing Setting Custom Variables Conversion Tracking Product Tracking
  • • Free for most people • Easy to install tracking code • Emailing reports keeps you up to date on web performance • Find weak pages, keywords • Identify best days to offer promos • Identify exact days of traffic surges and drops • Identify best pages • Analyzes site speed • Optimize sites based on this information
  • • • • • • • Follow current updates to web algorithms Use new Google Analytics features Monitor websites Test Evaluate Test Again • Thanks for watching ~ Sherry Tingley