Data Visualization with Microsoft Reporting Services

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Data is beautiful…or at least it can be….This session dives into the art & science behind data visualization. We will start by looking at the research done by Stephen Few and Edward Tufte to practically understand questions such as why you should prefer a bar chart over a line chart and why you typically should avoid pie charts whenever possible. Next, we will look at why Reporting Services is a rich & powerful platform for delivering your visualization before wrapping-up with techniques for implementing and delivering your eye-popping data visualizations.

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  • Good info. It's principles, not principals! Here is a similar presentation with voice-over. https://www.youtube.com/watch?v=CqxJXDvYDZQ&feature=youtu.be
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Data Visualization with Microsoft Reporting Services

  1. 1. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Visualizing Data with Microsoft Reporting Services Chris Price Senior BI Consultant @BluewaterSQL
  2. 2. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Intro Chris Price Senior BI Consultant with Pragmatic Works Author, Regular Speaker, Data Geek & Super Dad! @BluewaterSQL http://bluewatersql.wordpress.com/ cprice@pragmaticworks.com
  3. 3. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Outline  Data Visualization: Art & Science  Reporting Services
  4. 4. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Data Visualization A part of the Information Design space:  Make complex information easier to understand and use  Part art, part science to prepare information so our brains can efficiently & effectively process it
  5. 5. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Data Visualization 9046385743 (904) 638-5743
  6. 6. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Example: Before What does this data/information say to you?
  7. 7. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Example: After Flat Trend Trending Up Quarterly Cyclical Pattern Exception
  8. 8. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Data Visualization  Why data visualization?  Human beings are pattern seekers  Visual Perception  Cognition  70% of all sense receptors are in your eyes  Your eye and brain are a powerful high- bandwidth, massive parallel processor
  9. 9. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Whose Who Edward Tufte Statistician & Professor @ Yale University Pioneer in Information Design & Data Visualization Hates PowerPoint  Stephen Few Leading innovator & practitioner in data visualization Set forth many of the dashboard design standards used today Hates Bling 
  10. 10. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Principals of Visual Context  Proximity – things that are close  Similarity – things that look alike  Enclosure – things enclosed by a shape  Closure – incomplete shapes are completed  Continuity – things that are aligned  Connection – things that are connected Source: Gestalt’s Psychological Principals of Perception
  11. 11. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Principals of Visual Design  Know your audience  Executives vs. Operational Managers  Select the Right Medium  Avoid variety for the sake of variety  Pie charts are evil  Bar Charts vs. Line Charts  Kill Cute  Identify non-data pixels (backgrounds, borders, gradients, gridlines, 3-d effects)  demphasis when its not possible to remove them
  12. 12. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Principals of Visual Design  Use Colors Carefully  Bright colors cause fatigue  Remember the color blind  https://kuler.adobe.com/  Size & Color are perceived quantitatively but imprecisely.  Use 2-D placement instead.  Visual Consistency  Left-to-Right  Placement/Layout (Relevance Grid)
  13. 13. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Chart Junk
  14. 14. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Visual/Actual Differences
  15. 15. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Data Encoding Precise:  Sales/Mkting Expenses  X/Y Plot Imprecise: • Profit • Size of bubble
  16. 16. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Line vs. Bar Charts
  17. 17. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Line vs. Bar Charts
  18. 18. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Line vs. Bar Charts  First…Know your scale:  Nominal (Discrete items, no order)  Sales, Operations, HR, Marketing, Accounting  Ordinal (Items with an intrinsic order)  Q1, Q2, Q3, Q4  Interval (Items with an intrinsic order & quantitative value  Jan, Feb, Mar, Apr, May, Jun, Jul, Aug, Sept, Oct, Nov, Dec
  19. 19. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Line vs. Bar Charts  Bar Charts:  Ideal for comparing values since individual values are emphasized  Nominal & Ordinal  Line Charts:  Implies connection between data points  Ideal for showing trends  Interval  You can use bar charts for interval when comparing values
  20. 20. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Pie vs. Bar Charts
  21. 21. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Reporting Services  A pervasive, flexible enterprise platform for reporting that is capable of powerful data visualizations  Robust developer community  Easy to set-up and use  Many built-in charting options
  22. 22. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Reporting Services Charts  Common  Lines/Bars/Area (Pie)/Scatter/Etc.  Gauges  Bullet Graph  Indicators  Sparklines/Data Bars  Maps
  23. 23. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Bullet Graph
  24. 24. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Demo
  25. 25. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Resources & References Books: Blogs: http://www.perceptualedge.com/
  26. 26. MAKING BUSINESS INTELLIGENT www.pragmaticworks.com Upcoming Sessions 7/18 – PASS Business Analyst Virtual Chapter Introduction to Mahout for HDInsight 7/23 – PASS Big Data Virtual Chapter The BI Guys Little Guide to Big Data 7/27 – Cocoa Beach #231 MDS in Practice: An Integrated Approach 8/16 to 8/18/2013 – Code on the Beach (Jacksonville) Running with Elephants: Predictive Analytics with HDInsight 9/14 – Orlando #232 Into the Wild, Taming Unstructured Data
  27. 27. MAKING BUSINESS INTELLIGENT www.pragmaticworks.comMAKING BUSINESS INTELLIGENT www.pragmaticworks.com Thank you! @BluewaterSQL http://bluewatersql.wordpress.com/ cprice@pragmaticworks.com

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