Facetones Case Study

BlueViaFacetonesCase Study

BlueViaWhat is Facetones?Facetones, developed by Vringo Inc, creates an automated video slideshow using friends’ photos. It thenplays this video each time a user makes or receives a call. Facetones will initially connect with Facebook®,the world’s leading social media site, providing a significantly enhanced mobile experience for those who usesocial media as a means of communication. Facetones will support other social networks and photo sites inthe near future. Facetones is initially ad-supported, but will later be available for purchase.

BlueViaFeatures• Automatic matching of Facebook friends and address book contacts• Plays slideshows composed of your friend’s Facebook pictures when your friends call.• Plays slideshows composed of your friend’s Facebook pictures when you call them.• Manual matching of Facebook friends with address book contacts.• Periodically updates the pictures displayed in the slideshow with your friends’ latest Facebook pictures.

BlueViaHow is BlueVia helpingFacetones? “Our Facetones application was launched using Telefonica’s new BlueVia developer community,According to Andrew Perlman, President of which provided us with aVringo Inc, single platform to work across Telefonica’s global footprint…”“Telefonica helped us launch Facetones acrosstheir global footprint using its new BlueViadeveloper community. It provided us with a single Andrew Perlmanlaunch platform. BlueVia provided an exceptional President of Vringo Inc.development environment, including seamlessintegration with their advertising APIs and theirMovistar app store. The successful experience madeus eager to work more closely with BlueVia on futureprojects.”

BlueViaWhy was BlueVia a great experience for Vringo?BlueVia provided a low-friction API that allowed Vringo to display adverts within its applications. Afterintegration, Vringo went through the speedy approval process. It took only one week to go live in fourTelefonica European markets - a process that might take months in a standard carrier environment. Now thatthe app is live, BlueVia staff are collaborating with Vringo to promote the app across the storefronts.

BlueViaHow did Telefonica helpto market Facetones? Social Networks: Social NetworksTelefonica promoted the Facetones application toits Movistar Spain customers using its accountson Twitter, Facebook and Tuenti, Spain’s largest Twitter: 31,275 Followerssocial network. Social media marketing is now animportant part of the marketing strategy used byTelefonica’s businesses, including Movistar and Facebook: 94,546 fansO2. These channels are an ideal way to promoteapplications built by our BlueVia partners, especiallyfor socially-enabled applications like Facetones. Tuenti: 569,712 users

BlueViaFor Press and Media Enquiries:33 DigitalBlueVia@33-digital.com+44 (0)20 7608 2500

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Facetones Case Study

by BlueVia on Oct 03, 2011

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