BlueVia overview

  • 15,708 views
Uploaded on

A detailed overview of BlueVia, the developer platform from Telefonica.

A detailed overview of BlueVia, the developer platform from Telefonica.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
15,708
On Slideshare
0
From Embeds
0
Number of Embeds
8

Actions

Shares
Downloads
1
Comments
0
Likes
18

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11
  • 08/11/11

Transcript

  • 1. James Parton August 2011 An introduction to BlueVia
  • 2. What is BlueVia? BlueVia is the new global developer platform from Telefonica that helps developers take apps, web services, and ideas to market. BlueVia is built on four founding principles: Scale Tools Business Models Path to Market
  • 3. Telco Reinvented BlueVia exposes previously hidden Telco capabilities in a simple, but powerful way. Web standards: OAuth, REST Zero financial risk to the developer Low friction, plug & play
  • 4. What can BlueVia do for you? Frictionless access to Telefonica’s assets & customers: New tools New channels New customers New partnerships New revenue
  • 5.  
  • 6.  
  • 7. How do developers make money? BlueVia offers ground breaking, zero risk, business models for developers: * depending on payment model 70% of app sales 70% of subscription payments 83%* of payments 50% of advertising revenue 20% of SMS MO and 10% of SMS MT messaging traffic 20% of MMS MO and 10% of MMS MT messaging traffic
  • 8. Our development environments
  • 9. SMS API
    • What is it?
    • A RESTful API using OAuth authentication
    • Send & receive domestic SMS messages
    • Features
    • Send to single or multiple customers
    • Poll to check delivery status
    • Business Model
    • 10% of MT traffic
    • 20% of MO traffic
    • Revenue share coming soon
    • in Spain and Colombia
    Visit bluevia.com for API documentation and video tutorials
  • 10. MMS API
    • What is it?
    • A RESTful API using OAuth authentication
    • Send & receive domestic MMS messages
    • Features
    • Send to single or multiple customers
    • Poll to check delivery status
    Visit bluevia.com for API documentation and video tutorials
    • Business Model
    • 10% of MT traffic
    • 20% of MO traffic
    • Revenue share coming soon
    • in Spain and Colombia
  • 11. MMS API
    • What is it?
    • A RESTful API using OAuth authentication
    • Send & receive domestic MMS messages
    • Features
    • Send to single or multiple customers
    • Poll to check delivery status
    Visit bluevia.com for API documentation and video tutorials
    • Business Model
    • 10% of MT traffic
    • 20% of MO traffic
    • Revenue share coming soon
    • in Spain and Colombia
  • 12. Advertising API
    • What is it?
    • A RESTful API using OAuth authentication
    • Insert in app advertising in image or text formats
    • Features
    • Images & text adapted to mobile device (User Agent)
    • Use keywords to increase relevancy
    • Set your own content policy for adult advertisers
    • Business Model
    • 50% of ad revenue
    Visit bluevia.com for API documentation and video tutorials
  • 13. User Context API
    • What is it?
    • A RESTful API using OAuth authentication
    • Gain insight into your users
    • Real time context
    • Features
    • User account information, inc parental controls
    • Network connection status (speed, apn, etc)
    • User device information & capabilities
    • Business Model
    • Free to use, no revenue share
    Visit bluevia.com for API documentation and video tutorials
  • 14. Location API
    • What is it?
    • A RESTful API using OAuth authentication
    • Locate mobile users in real time
    • Features
    • Query customer’s longitude, latitude, altitude, accuracy and timestamp
    • Mash up with other mapping and POI API’s
    • Business Model
    • Free to use, no revenue share
    Visit bluevia.com for API documentation and video tutorials
  • 15. Payment API
    • What is it?
    • A powerful payment API
    • Powered by Boku
    • Multiple price points supported
    • Protects you and the customer
    • Features
    • Quickly setup in App payments
    • Monitise your App with micro-transactions
    • Simplifies the transaction process for you and the consumer
    • Business Model
    • Up to 83%
    Visit bluevia.com for API documentation and video tutorials
  • 16. Libraries
    • Features
    • Wrappers for your preferred language
    • Code snippets
    • Open source GNU Lesser General Public License v3
    Current Languages Visit bluevia.com for Library documentation & to request new languages
  • 17. Integrated App Store publication
    • What is it?
    • Seamless publication into Movistar & O2 Apps stores
    • App accreditation included (€25 per submission)
    • Features
    • Control which store you publish into
    • Select your own retail price
    • Configure API business models
    • Business Model
    • 70% of app sales
    Visit bluevia.com for documentation and video tutorials
  • 18. BlueVia Connect
    • OAuth Management
    • All services using the BlueVia API’s need a one time end user authorisation
    • All user management is handled via the BlueVia Connect site:
    • https://connect.bluevia.com
  • 19. We are not trying to do this alone Collaboration is core to BlueVia’s success.
  • 20. To get started… Sign up on www.bluevia.com Follow us on Twitter @bluevia Follow our blog http://blog.bluevia.com Come and talk to us at an event