James Parton August 2011 An introduction to BlueVia
What is BlueVia? BlueVia is the new global developer platform from Telefonica that helps developers take apps, web service...
Telco Reinvented BlueVia exposes previously hidden Telco capabilities in a simple, but powerful way.  Web standards: OAuth...
What can BlueVia do for you? Frictionless access to Telefonica’s assets & customers: New tools New channels New customers ...
 
 
How do developers make money? BlueVia offers ground breaking, zero risk, business models for developers: * depending on pa...
Our development environments
SMS API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Send & receive do...
MMS API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Send & receive do...
MMS API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Send & receive do...
Advertising API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Insert in...
User Context API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Gain ins...
Location API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Locate mobil...
Payment API <ul><li>What is it? </li></ul><ul><li>A powerful payment API </li></ul><ul><li>Powered by Boku </li></ul><ul><...
Libraries <ul><li>Features </li></ul><ul><li>Wrappers for your preferred language </li></ul><ul><li>Code snippets </li></u...
Integrated App Store publication <ul><li>What is it? </li></ul><ul><li>Seamless publication into Movistar & O2 Apps stores...
BlueVia Connect <ul><li>OAuth Management </li></ul><ul><li>All services using the BlueVia API’s need a one time end user  ...
We are not trying to do this alone Collaboration is core to BlueVia’s success.
To get started… Sign up on www.bluevia.com Follow us on Twitter @bluevia Follow our blog http://blog.bluevia.com Come and ...
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BlueVia overview

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A detailed overview of BlueVia, the developer platform from Telefonica.

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  • Transcript of "BlueVia overview"

    1. 1. James Parton August 2011 An introduction to BlueVia
    2. 2. What is BlueVia? BlueVia is the new global developer platform from Telefonica that helps developers take apps, web services, and ideas to market. BlueVia is built on four founding principles: Scale Tools Business Models Path to Market
    3. 3. Telco Reinvented BlueVia exposes previously hidden Telco capabilities in a simple, but powerful way. Web standards: OAuth, REST Zero financial risk to the developer Low friction, plug & play
    4. 4. What can BlueVia do for you? Frictionless access to Telefonica’s assets & customers: New tools New channels New customers New partnerships New revenue
    5. 7. How do developers make money? BlueVia offers ground breaking, zero risk, business models for developers: * depending on payment model 70% of app sales 70% of subscription payments 83%* of payments 50% of advertising revenue 20% of SMS MO and 10% of SMS MT messaging traffic 20% of MMS MO and 10% of MMS MT messaging traffic
    6. 8. Our development environments
    7. 9. SMS API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Send & receive domestic SMS messages </li></ul><ul><li>Features </li></ul><ul><li>Send to single or multiple customers </li></ul><ul><li>Poll to check delivery status </li></ul><ul><li>Business Model </li></ul><ul><li>10% of MT traffic </li></ul><ul><li>20% of MO traffic </li></ul><ul><li>Revenue share coming soon </li></ul><ul><li>in Spain and Colombia </li></ul>Visit bluevia.com for API documentation and video tutorials
    8. 10. MMS API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Send & receive domestic MMS messages </li></ul><ul><li>Features </li></ul><ul><li>Send to single or multiple customers </li></ul><ul><li>Poll to check delivery status </li></ul>Visit bluevia.com for API documentation and video tutorials <ul><li>Business Model </li></ul><ul><li>10% of MT traffic </li></ul><ul><li>20% of MO traffic </li></ul><ul><li>Revenue share coming soon </li></ul><ul><li>in Spain and Colombia </li></ul>
    9. 11. MMS API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Send & receive domestic MMS messages </li></ul><ul><li>Features </li></ul><ul><li>Send to single or multiple customers </li></ul><ul><li>Poll to check delivery status </li></ul>Visit bluevia.com for API documentation and video tutorials <ul><li>Business Model </li></ul><ul><li>10% of MT traffic </li></ul><ul><li>20% of MO traffic </li></ul><ul><li>Revenue share coming soon </li></ul><ul><li>in Spain and Colombia </li></ul>
    10. 12. Advertising API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Insert in app advertising in image or text formats </li></ul><ul><li>Features </li></ul><ul><li>Images & text adapted to mobile device (User Agent) </li></ul><ul><li>Use keywords to increase relevancy </li></ul><ul><li>Set your own content policy for adult advertisers </li></ul><ul><li>Business Model </li></ul><ul><li>50% of ad revenue </li></ul>Visit bluevia.com for API documentation and video tutorials
    11. 13. User Context API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Gain insight into your users </li></ul><ul><li>Real time context </li></ul><ul><li>Features </li></ul><ul><li>User account information, inc parental controls </li></ul><ul><li>Network connection status (speed, apn, etc) </li></ul><ul><li>User device information & capabilities </li></ul><ul><li>Business Model </li></ul><ul><li>Free to use, no revenue share </li></ul>Visit bluevia.com for API documentation and video tutorials
    12. 14. Location API <ul><li>What is it? </li></ul><ul><li>A RESTful API using OAuth authentication </li></ul><ul><li>Locate mobile users in real time </li></ul><ul><li>Features </li></ul><ul><li>Query customer’s longitude, latitude, altitude, accuracy and timestamp </li></ul><ul><li>Mash up with other mapping and POI API’s </li></ul><ul><li>Business Model </li></ul><ul><li>Free to use, no revenue share </li></ul>Visit bluevia.com for API documentation and video tutorials
    13. 15. Payment API <ul><li>What is it? </li></ul><ul><li>A powerful payment API </li></ul><ul><li>Powered by Boku </li></ul><ul><li>Multiple price points supported </li></ul><ul><li>Protects you and the customer </li></ul><ul><li>Features </li></ul><ul><li>Quickly setup in App payments </li></ul><ul><li>Monitise your App with micro-transactions </li></ul><ul><li>Simplifies the transaction process for you and the consumer </li></ul><ul><li>Business Model </li></ul><ul><li>Up to 83% </li></ul>Visit bluevia.com for API documentation and video tutorials
    14. 16. Libraries <ul><li>Features </li></ul><ul><li>Wrappers for your preferred language </li></ul><ul><li>Code snippets </li></ul><ul><li>Open source GNU Lesser General Public License v3 </li></ul>Current Languages Visit bluevia.com for Library documentation & to request new languages
    15. 17. Integrated App Store publication <ul><li>What is it? </li></ul><ul><li>Seamless publication into Movistar & O2 Apps stores </li></ul><ul><li>App accreditation included (€25 per submission) </li></ul><ul><li>Features </li></ul><ul><li>Control which store you publish into </li></ul><ul><li>Select your own retail price </li></ul><ul><li>Configure API business models </li></ul><ul><li>Business Model </li></ul><ul><li>70% of app sales </li></ul>Visit bluevia.com for documentation and video tutorials
    16. 18. BlueVia Connect <ul><li>OAuth Management </li></ul><ul><li>All services using the BlueVia API’s need a one time end user authorisation </li></ul><ul><li>All user management is handled via the BlueVia Connect site: </li></ul><ul><li>https://connect.bluevia.com </li></ul>
    17. 19. We are not trying to do this alone Collaboration is core to BlueVia’s success.
    18. 20. To get started… Sign up on www.bluevia.com Follow us on Twitter @bluevia Follow our blog http://blog.bluevia.com Come and talk to us at an event

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