BlueVia overview

James Parton August 2011 An introduction to BlueVia

What is BlueVia? BlueVia is the new global developer platform from Telefonica that helps developers take apps, web services, and ideas to market. BlueVia is built on four founding principles: Scale Tools Business Models Path to Market

Telco Reinvented BlueVia exposes previously hidden Telco capabilities in a simple, but powerful way. Web standards: OAuth, REST Zero financial risk to the developer Low friction, plug & play

What can BlueVia do for you? Frictionless access to Telefonica’s assets & customers: New tools New channels New customers New partnerships New revenue

How do developers make money? BlueVia offers ground breaking, zero risk, business models for developers: * depending on payment model 70% of app sales 70% of subscription payments 83%* of payments 50% of advertising revenue 20% of SMS MO and 10% of SMS MT messaging traffic 20% of MMS MO and 10% of MMS MT messaging traffic

Our development environments

SMS API
What is it?
A RESTful API using OAuth authentication
Send & receive domestic SMS messages
Features
Send to single or multiple customers
Poll to check delivery status
Business Model
10% of MT traffic
20% of MO traffic
Revenue share coming soon
in Spain and Colombia
Visit bluevia.com for API documentation and video tutorials

MMS API
What is it?
Send & receive domestic MMS messages
Features
Send to single or multiple customers
Poll to check delivery status
Business Model
10% of MT traffic
20% of MO traffic
Revenue share coming soon
in Spain and Colombia

Advertising API
What is it?
Insert in app advertising in image or text formats
Features
Images & text adapted to mobile device (User Agent)
Use keywords to increase relevancy
Set your own content policy for adult advertisers
Business Model
50% of ad revenue

User Context API
What is it?
Gain insight into your users
Real time context
Features
User account information, inc parental controls
Network connection status (speed, apn, etc)
User device information & capabilities
Business Model
Free to use, no revenue share

Location API
What is it?
Locate mobile users in real time
Features
Query customer’s longitude, latitude, altitude, accuracy and timestamp
Mash up with other mapping and POI API’s
Business Model
Free to use, no revenue share

Payment API
What is it?
A powerful payment API
Powered by Boku
Multiple price points supported
Protects you and the customer
Features
Quickly setup in App payments
Monitise your App with micro-transactions
Simplifies the transaction process for you and the consumer
Business Model
Up to 83%

Libraries
Features
Wrappers for your preferred language
Code snippets
Open source GNU Lesser General Public License v3
Current Languages Visit bluevia.com for Library documentation & to request new languages

Integrated App Store publication
What is it?
Seamless publication into Movistar & O2 Apps stores
App accreditation included (€25 per submission)
Features
Control which store you publish into
Select your own retail price
Configure API business models
Business Model
70% of app sales
Visit bluevia.com for documentation and video tutorials

BlueVia Connect
OAuth Management
All services using the BlueVia API’s need a one time end user authorisation
All user management is handled via the BlueVia Connect site:
https://connect.bluevia.com

We are not trying to do this alone Collaboration is core to BlueVia’s success.

To get started… Sign up on www.bluevia.com Follow us on Twitter @bluevia Follow our blog http://blog.bluevia.com Come and talk to us at an event

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BlueVia overview

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