Ten ways that hr staff can get involved in social media

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Ten simple ways that Human Resources and Recruitment staff can get involved in social media.

Ten simple ways that Human Resources and Recruitment staff can get involved in social media.

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  • 1. Ten Ways that HR staff can get involved in Social Media Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E: [email_address] This presentation can be found at: http://www.bluetrainenterprises.com.au/ahri
  • 2. A short video to start…
    • http://www.youtube.com/watch?v=PHmwZ96_Gos
  • 3. What is Social Media?
    • Social media is ‘media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques’
    • Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more
  • 4. 1. Launch a dedicated career portal
    • More than just an ‘Employment’ page on your organisational website!
    • Consider doing this first - because your website is your core online asset
    • Career portal represents your ‘employer brand’ – why your organisation is a great place to work
    • Rich and dynamic content – news, video, photos, case studies, testimonials, staff profiles, FAQs, current job vacancies, contact details
    • Provide linkages to social media – LinkedIn, Twitter, Facebook – and options for connecting
  • 5. www.grassisgreener.com.au
  • 6. 2. Follow industry blogs
    • Join the HR blogger community – learn, discuss and share info with like-minded people
    • Respond via comments – adds credibility + search engine optimisation benefit
    • Get inspiration and ideas for your own blog…
  • 7. Australian HR Blogs
    • Here are some HR blogs to follow:
      • http://www.hrdaily.com.au
      • http://www.recruiterdaily.com.au
      • http://www.destinationtalent.com.au/blog/
      • http://rossclennett.blogspot.com/
      • http://www.recruitmentblogs.com.au
      • http://www.recruitmentdirectory.com.au/Blog
      • http://specht.com.au/michael/
      • http://familyandworkflexiblity.blogspot.com/
      • http://blog.sixfigures.com.au/
  • 8. 3. Research candidates, suppliers & other stakeholders
    • Who has googled themselves? A candidate for a job?
    • Facebook, Twitter, MySpace and other social media sites can be very insightful about individuals.
    • Ethical? Legal? Nobody’s really sure (even the lawyers)
    • Make sure that your own internet ‘footprint’ is ‘above board’ and educate employees about this too
    • Be aware that it is often impossible to erase information posted to the internet…think twice before posting those drunken images!
  • 9. "Kyle Doyle is not going to work, f*** it I'm still trashed. SICKIE WOO!"
  • 10. 4. Monitor what people are saying about your organisation
    • Just as the web is a good place to research individuals, it’s also a great place to research organisations, including your own.
    • People are commenting about your organisation on the web!
    • Where appropriate, you should respond; sometimes best to ignore
  • 11. Tools for managing your reputation
    • Use Google Alerts – www.google.com/alerts
    • Use Twitter Search - http://search.twitter.com/
    • Also take a look at:
      • http://www.jobvent.com
      • http://www.glassdoor.com
      • http://forums.whirlpool.net.au
  • 12. 5. Establish a presence on LinkedIn
    • Over 8 million users worldwide
    • Things you can do on LinkedIn:
      • Create a company profile
      • Actively link to people – send a LinkedIn invite after a meeting, add a link button to your email signature
      • Respond to Q&A and set yourself up as an expert in your field
      • Let people know if you are recruiting
      • Recommend others and get recommended – good for your own personal ‘brand’
      • Ask for introductions to key people via your network
      • Search for candidates for vacancies
  • 13. Deloitte on LinkedIn
  • 14. 6. Start a blog about HR issues
    • Anybody can be a content publisher – not just the media companies
    • Establish yourself as an ‘authority’; build credibility
    • Write interesting, provocative posts to engage with readers
    • Write short articles; write regularly – maybe twice a week
    • Link blog content using plugins, so that content appears automatically on Twitter, Facebook and career portal
    • Start at http://www.wordpress.com for free
    • Transition to a domain hosted blog later – ie. http://www.yourdomain.com/blog
  • 15. SMS’s Blog
  • 16. 7. Start a Facebook Page
    • Over 250 million users worldwide!
    • Be careful – Facebookers are wary of businesses encroaching on their leisure time
    • Not appropriate for all businesses, but has some applications:
      • For existing staff – boost employee morale and loyalty
      • For alumni – get them back to your organisation
      • As a mechanism for maintaining contact with stakeholders and sharing light-hearted content (jobs?)
    • Successful only if regularly updated and there is two-way dialogue
    • A question: does your organisation block Facebook? Why?
  • 17. Deloitte on Facebook
  • 18. 8. Start a Twitter feed
    • Micro-blogging; 140 character limit – basically ‘SMS on the web’ (but also can be done via a mobile device)
    • You follow people, they follow you; your ‘tweets’ are seen by your followers, you see the ‘tweets’ of people you follow
    • Many people write off Twitter: who would be interested in this seemingly banal, nebulous information?
    • Applications:
      • Use it to maintain casual contact with stakeholders
      • Connect to other HR specialists and share information, links to articles etc
      • Use the viral effect of Twitter to reach candidates for job vacancies
      • Auto-syndicate a job feed through Twitter
  • 19. Deloitte on Twitter
  • 20. CapitalJobs.com.au Twitter feed
  • 21. 9. Publish video online
    • Video is the biggest growth area on the web as bandwidth and online storage increases
    • Over 20 hours of video every minute is uploaded to YouTube
    • Video can be done cheaply with a handheld camcorder
    • Viral impact can bring thousands of visitors to a website in a short space of time
    • Applications
      • Video job advertisements
      • Internal training videos
      • Interviews, testimonials, tour of premises video for career portal
      • Take footage of company events to build employee loyalty and morale
  • 22. Deloitte on YouTube
  • 23. 10. Start an internal wiki
    • Hawaiian term for ‘quick’
    • A website created by a group of people who have the ability to contribute and modify content
    • Often used to create collaborative and community sites – best known site is Wikipedia
    • Great for internal collaboration – think intranets, knowledge management, document sharing
  • 24. That’s it…
    • Questions?
    • Blue Train Enterprises does:
      • Workshops
        • 19 May 2010 - How to use Twitter, Facebook and Social Media to market your business
        • 26 May 2010 - How to rank No. 1 on Google and other search engines
        • 3 June 2010 - How to use a Blog to market your business
      • Website health checks
      • Web development, career portals, wikis, blogs etc
      • Web and social media strategy
    • Go to www.bluetrainenterprises.com.au for details…