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How to use Twitter, Facebook and Social Media to market your business
 

How to use Twitter, Facebook and Social Media to market your business

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This slideshow tells you how to use Twitter, Facebook and Social Media to market your business. It also contains information about blogs and online video

This slideshow tells you how to use Twitter, Facebook and Social Media to market your business. It also contains information about blogs and online video

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    How to use Twitter, Facebook and Social Media to market your business How to use Twitter, Facebook and Social Media to market your business Presentation Transcript

    • How to market your business on Facebook, Twitter & Social Media Clayton Wehner
    • A short arousal video…
      • http://www.youtube.com/watch?v=nrlSkU0TFLs
    • What we’re gunna cover today…the scope
      • Quick intro to social media – what is it?
      • The importance of your core website
      • A social media strategy
      • The technologies
        • Blogging
        • Twitter
        • Facebook
        • Online video
      • Making money
    • Quick intro around the table
      • Your name
      • Your business
      • Your website
      • Your social media forays to date
    • How this workshop works
      • I have structured content
      • But happy to deviate where necessary
      • Ask questions along the way
      • Learn from one another
      • Informal, interactive, fun
    • Social Media
      • Belongs to the Web 2.0 movement – the interactive web
      • Social media is ‘media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques’
      • Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more
    • Your website and social media
      • Your website should be the central component of your social media strategy
      • If your website needs work, best to sort this out first before getting serious about social media…
    • Many avenues in Users can engage in the forum that they are most comfortable with
    • Example website – Random House
    • POST – a social media strategy
      • People
        • Who are you targeting?
          • Certain demographic, multiple demographics
      • Objectives
        • What do you want to achieve?
          • More sales? Leads? Engagement? Awareness?
      • Strategies
        • How do your propose to achieve your objectives?
          • Competitions, special deals, provision of information, email marketing
      • Technologies
        • Which technologies will you use to implement the strategies?
          • Email, Facebook, Twitter, blogs, video, etc.
      • Source: Forrester Research
    • Quick exercise
      • Write down a quick POST strategy for your business
        • People – who do you need to target?
        • Objectives – what do you want to achieve?
        • Strategies – how might you achieve these objectives?
        • Technologies – what technologies do you think would be the best?
    • Blogs
    • Blogs in plain English…
      • http://www.youtube.com/watch?v=NN2I1pWXjXI
    • Blogging
      • Blog = ‘web log’
      • In essence, an online journal or diary, ordered by date
      • Can be setup within minutes online:
        • Wordpress.com
        • Blogger.com
        • TypePad.com
    • Blogger – www.blogger.com
    • Wordpress.org – best choice
    • What to blog
      • Industry news and views
      • Book reviews
      • Opinion pieces – controversy creates ‘link bait’!
      • ‘ How to’ guides
      • Free e-books and white papers
      • ‘ Top Ten’ articles
      • Anything that is interesting and will attract an audience
    • How to blog
      • Keep it niche
      • Mix it up
      • Interesting topics
      • Small contributions – 200-400 words
      • Regular, consistent posting – every week, fortnight, month
      • Write posts that provoke a response
      • Network with other bloggers and ‘comment’ on other blogs
      • Discipline and persistence pays…
    • Quick exercise
      • Write down 2 blog topics that you would write about on your blog
        • Be creative!
        • Share it with the group
    • Twitter
    • Twitter in plain English…
      • http://www.youtube.com/watch?v=ddO9idmax0o
    • Perez Hilton
    • CNN
    • Ashton Kutcher
    • Barack Obama
    • Kevin Rudd
    • Let’s open a Twitter account
      • Let’s open a Twitter account (if you don’t already have one)
      • Go to http://www.twitter.com
      • Hit ‘Sign Up Now’
      • Complete the online form and select ‘Create my account’
      • You are now on Twitter!
    • Let’s do some stuff on Twitter
      • Follow others:
        • Go to www.twitter.com/bluetrain (Clayton) and hit ‘Follow’
        • You are now following my tweets
        • Follow others in the room
        • Review your following (people you are following) and your followers (people following you)
      • Search for others to follow:
        • Select ‘Find People’ top right
        • Type ‘adelaide’ into the search bar
    • Let’s do some stuff on Twitter
      • Send your first tweet
        • Navigate to Twitter home and type a message in ‘What’s happening?’
        • Hit ‘Tweet’
        • Your followers are sent the ‘tweet’
    • Let’s do some stuff on Twitter
      • See tweets from others
        • Navigate to your Twitter home page
        • The tweets of all the people you are following will appear in your Twitter stream
    • Let’s do some stuff on Twitter
      • ‘ Retweet’ (forward) a tweet
        • ‘ Retweeting’ is simply passing on a useful tweet to your entire followership
        • It’s good to retweet quality tweets – don’t overdo it
        • To retweet a tweet, click on the ‘retweet’ link alongside the post – simple!
    • Let’s do some stuff on Twitter
      • Send a direct message (DM)
        • These are only sent to a single person, not your entire followership
        • Handy for private conversations, passing private details (phone numbers etc)
        • Method 1: go to the user’s page – www.twitter.com/bluetrain - and select the ‘message’ link; enter your message
        • Method 2: in the tweet window, send message with syntax: d <username> <message>
        • DMs appear on your Direct Messages page
    • Let’s do some stuff on Twitter
      • Send a @reply / mention
        • Used to reply to a tweeter – eg. @steve thanks for the advice!
        • Used to ‘mention’ a person or business – eg. I am at the social media conference with @steve
        • Basically a way to ‘tag’ a tweet so that you can find mentions of a particular person/business
        • @ messages are sent to ALL followers of the originator – different from DMs
        • Enter a message with the syntax: @<username> <message>
        • @replies / mentions are collected together for you on your mentions page (right hand side column)
    • Let’s do some stuff on Twitter
      • Use a # hashtag
        • Basically a way to ‘tag’ a tweet so that you can find mentions of a particular event/theme/stream of tweets
        • The syntax is: #<hashtag-name> - eg. #eastsidebec
        • The hashtag can appear anywhere in the tweet
        • Hashtagged tweets can be found using Twitter search
    • Let’s do some stuff on Twitter
      • Settings
        • Change your profile and bio – make it interesting
        • Change your background
        • Configure your mobile device
        • Configure email preferences
      • Goodies
        • Embed a Twitter feed on your website
    • Embedded Twitter stream
    • Ways that business can use Twitter
      • Networking, partnering and friendships
      • Keep in touch with existing customers
      • Event updates using a hashtag
      • Find prospects using Twitter search on a key term
      • Share info and build credibility
      • Leveraging network to hire people
      • Direct traffic to your website through links to content
      • Use it as a customer service channel – instant messaging
      • Use it as an advice line – instant messaging
      • Monitor your brand
    • What to Tweet
      • Links to you own great blog posts
      • Links to great articles that you found & want to share
      • Special offers (within reason)
      • Topical issues relating to your industry
      • Questions/polls/discussion items
      • Quirky observations
      • Tips about your industry
      • Quizzes
      • Thought of the day, quotes, etc
    • How to Tweet
      • Tweet stuff people can ‘use’ – this is the stuff that gets ‘retweeted’
      • Don’t spam
      • Don’t write inane, boring things – ‘I am eating a pie’
      • Inject some personality
      • Don’t overdo it – 1-2 tweets a day is OK
    • Third party Twitter applications
      • There are hundreds of third party applications that make it easier to use Twitter
      • Some examples:
        • Tweetdeck – desktop Twitter client
        • Twhirl – desktop Twitter client
        • Twitpic – for sharing images on Twitter
        • Twitterfeed – for converting an RSS feed to a Twitter feed
        • Twuffer – schedule tweets
    • Tweetdeck
    • Facebook
    • Facebook in plain English…
      • http://www.youtube.com/watch?v=6a_KF7TYKVc
    • Facebook
      • Who doesn’t have a Facebook account?
      • Over 400 million users worldwide!
      • Great for ‘social’ networking
      • Facebook ‘Pages’ for business (not ‘Groups’)
      • Question: is this the right medium/demographic for your business?
    • Coca Cola
    • Nutella
    • Let’s do some stuff on Facebook
      • Set up a personal account (if you don’t already have one)
        • Go to http://www.facebook.com
        • Complete the online form and hit ‘Sign Up’
        • Alternatively, if you don’t want a personal account, set up a business ‘page’ account by clicking the ‘Create a Page’ link
    • Let’s do some stuff on Facebook
      • Add Friends
        • Search for ‘clayton wehner’
        • Hit ‘Add as Friend’
        • Do same for others around the table
      • We’re not going to delve too deeply into the different functions of Facebook
    • Facebook Pages
      • Create a page for your business
        • Go to Ads and Pages in the left hand side menu
        • Select ‘Create a Page’
        • Complete the online form
        • Tick the ‘do not publish yet’ tickbox
        • Hit Create Page
        • Once you have edited the necessary settings, publish the page and you are live!
        • NOTE: when you get 25 fans, upgrade to a Facebook vanity URL
    • Facebook Applications
      • Like Twitter, Facebook has a community of developers that create applications to extend the functionality of Facebook.
      • Some great applications for your Facebook Page:
        • FBML – enables you to customise tabs and boxes in Facebook
        • NetworkedBlogs – enables you to stream a blog onto a Facebook Page
        • Social RSS – enables you to stream an RSS feed onto a Facebook Page
    • Facebook Advertising
      • Advertise using pay per click on Facebook
        • Go to Ads and Pages in the left hand side menu
        • Select ‘Ads Manager’
        • Click on ‘Create an Ad’
        • Facebook ads can be targeted by age, sex, birthday, education, relationship status, sexuality(!), connections and geographic location
    • Online Video
    • Online video
      • Video is the biggest growth area on the web as bandwidth and online storage increases
      • Over 20 hours of video every minute is uploaded to YouTube
      • Video can be done cheaply with a handheld camcorder
      • Viral impact can bring thousands of visitors to a website in a short space of time
    • Why video?
      • Grab people’s attention instantly
      • Tell your story in less time
      • Bring your ideas to life
      • Make your site stickier
      • Create a buzz with viral video
      • Bring your website into the 21st century
      • It’s great for Search Engine Optimisation
    • What videos can you create?
      • Corporate overview
      • Customer testimonials
      • Man-in-the-street interviews
      • Product demonstrations
      • Tour of your premises
      • Staff interviews
      • Job specifications / recruitment videos
      • ‘ How To’ videos / tutorials
    • How to embed a video on your website
      • Create an account on YouTube
      • Upload your video from your camcorder
      • Grab the embed code from alongside the video page
      • Paste the embed code into your website HTML code (you may need your web developer to do this)
      • Bob’s your uncle
    • Making money
    • Will I make money?
      • Like most things, it won’t happen overnight
      • 6 months or more of time, effort and persistence
      • Givers gain
      • Shonks and hard-sellers are ostracised
      • It’s not unlike ‘real’ networking!
      • Meet people, build relationships, listen, share knowledge, ask/answer questions, build trust, build reputation
      • There’s no sustainable ‘get rich quick’ option
    • Here are some ways you can make money…
      • Follower/Friend = Prospect
      • A bigger ‘signature’ on the web results in greater discoverability and increased traffic to your website – organic traffic, search engine traffic
      • Maintain engagement with existing clients via social media channels – special offers, new releases, links to new content
      • Establish yourself as a credible industry player through advice, video, comments, articles posted
      • Involvement in social media channels creates ‘openness’ and ‘accessibility’
    • The End
      • This presentation available at:
      • www.bluetrainenterprises.com.au/socialmediaworkshop