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Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
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Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks

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Presentation delivered to the Public Libraries South Australia Conference by Clayton Wehner of Blue Train Enterprises, at the Adelaide Entertainment Centre on Tuesday

Presentation delivered to the Public Libraries South Australia Conference by Clayton Wehner of Blue Train Enterprises, at the Adelaide Entertainment Centre on Tuesday

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  • Recent events suggest to me that we’re actually losing the battle.
  • So let’s explore some of the realities of living in 2011 and the place of the web in our society. It’s pretty clear that internet uptake and daily usage has increased significantly in recent years 28% of users spend over 3 hours online every day and a further 23% spend greater than 1 hour online I would suggest that this activity will increase as broadband coverage and bandwidth improves – the National Broadband Network will roll out across Australia in the coming 5 years – internet protocol television and hi resolution video Obviously when people are surfing the web, they’re not standing in your bricks and mortar store buying your product – so you may need to employ strategies to engage with people whilst they are on the web.
  • Social media has now taken over pornography as the number one activity on the web. 8.7 million Australians – almost half our population – visited a social networking site in June 2010 – and 44.3% of Australians have a Facebook account. Just for interest’s sake – how many of you do not have a Facebook account? I bet your kids do… Clearly Australians are spending an inordinate amount of time on social media websites - do you have a social media presence that enables you to interact with these people?
  • It is predicted that mobile devices will be the primary connection tool to the internet in 2020 – not PCs or Macs A growing trend, Australians are increasingly accessing the web from their iPhones, iPads, Blackberry and Android devices. Retailers – can your website be navigated on a mobile device? Have you perhaps considered developing an app for your business?
  • It is predicted that mobile devices will be the primary connection tool to the internet in 2020 – not PCs or Macs A growing trend, Australians are increasingly accessing the web from their iPhones, iPads, Blackberry and Android devices. Retailers – can your website be navigated on a mobile device? Have you perhaps considered developing an app for your business?
  • Having seen these statistics, purveyors of books should ask themselves: Are we doing all that we can? Or are we missing the boat? Do we need to be capturing some of that mindshare back and how? Are we perhaps missing the boat?
  • Here’s one of the men indirectly responsible for the Borders demise – anybody know who he is? He’s perhaps the father of online retail – his name is Jeff Bezos, he is the founder and CEO of Amazon.com Now everybody knows about Amazon – founded in 1994 in Bezo’s garage in Seattle in the US, Amazon is now the world’s largest online retailer, not just in books but in many other product lines. Would you believe that Amazon is responsible for approximately 50% of all online book sales into Australia, - despite being overseas Amazon is often able to get books delivered to your door quicker than local online book retailers.
  • Amazon aside, here’s another nail in the coffin of Borders and Angus and Robertson…The Book Depository, which was set up in the UK by an ex-Amazon employee Being an online book retailer myself, I want you all to promise that you will erase this name from our brains when you leave this auditorium Stephanie Alexander example
  • The same book costs $96.95 on Borders website
  • There is only one independent bookstore in Australia that I am aware of that is now selling eBooks – meanwhile Amazon, Apple and others are building their markets and they’re working feverishly to lock everybody else out with anti-competitive pricing.
  • Now many Australian bricks and mortar bookstores don’t even have a website through which to sell their books – so they can’t even begin to compete with the likes of Amazon and The Book Depository Meanwhile, Amazon is continuing to innovate and capture market share…here are two examples The Amazon iPhone app last year was upgraded to incorporate barcode scanning technology. That means, anybody with this app can go into any bricks and mortar bookstore, scan the barcode on the back of a book, and the user will be told how much it costs on Amazon. Generally the price is better than the bricks and mortar price. Tthe user can order the book within seconds and the bookstore loses the sale.
  • Another innovation – the Amazon Kindle, an electronic book reader that allows the user to store tens of thousands of books on the one device that can fit in your pocket and be taken everywhere. It has a soft eInk screen that replicates the look and feel of a paperback book and eBooks can be downloaded at any time via a wireless connection. There’s no need to visit your corner bookstore anymore – you can get your books instantaneously via the airwaves!
  • Notwithstanding the role of the parent private equity company, the web has contributed significantly to the demise of these businesses. Borders Big mainstreet leases paying millions of dollars of rent every year Huge floorspace Massive amounts of inventory Lots and lots of staff Huge discounting to compete with online retailers and discount department stores A recipe for disaster – and that’s precisely what’s eventuated.
  • Providing pathways to the content
  • Transcript

    • 1. Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E: [email_address] This presentation is available at: http://www.bluetrainenterprises.com.au/plsa
    • 2. A short video to start…
      • http://www.youtube.com/watch?v=x0EnhXn5boM&feature=player_embedded
    • 3. PART 1 – BOOKS VS THE WORLD
      • Part 2 - Social Media…
    • 4. Aussies going online…
      • 28% of users are spending > 3 hours online a day
      • A further 23% spend > 1 hour online a day
    • 5. Aussies going social…
      • 8.7 million Australians visited a social networking site in June 2010
      • 44.3% of Australians have a Facebook account (9.4m accounts)
    • 6. Aussies going mobile…
      • 2.4 million Australians accessed the web via a mobile device in June 2010
    • 7. So what?
      • Time spent on online is time NOT SPENT reading a book
      • Time spent on Facebook is time NOT SPENT reading a book
      • Time spent fiddling with a mobile device is time NOT SPENT reading a book
    • 8.  
    • 9.  
    • 10. ‘ Amazonification’ of books
      • The ‘long tail’ – make everything available and help me find it (Chris Anderson)
      • Amazon innovations:
        • 1-click ordering
        • You might also like…
        • Customers who bought this, also bought…
        • Recommendations for you
        • Frequently bought together
      • You can ‘amazonify’ your library too…
    • 11. $24.70 AUD Free Shipping to Australia Dispatched within 24 hours
    • 12. $96.95 AUD Free Shipping Dispatched within 24 hours
    • 13. $14.39 USD Instant Download (Wholesale price $19.80)
    • 14.  
    • 15.  
    • 16. Changing times…
      • In January 2011, Amazon sold
      • 115
      • Kindle eBook Downloads for every
      • 100
      • Paperback Book sales
    • 17. Pressures for Aussie book retailers!
      • Aussie dollar very high
      • Interest rates going up
      • A slew of overseas buying options with cheap shipping arrangements
      • Big retailers up in arms about overseas operators avoiding GST (thanks for promoting them, Gerry Harvey)
      • Universal access to fast internet connections
      • Growing trust in the security of online shopping
      • Greater complexity in life means that people seek convenience
      • Copyright protectionism on Australian books
    • 18.  
    • 19. Seth Godin – The Future of the Library http://sethgodin.typepad.com/seths_blog/2011/05/the-future-of-the-library.html
    • 20. Pressures for libraries, too
      • “ Wikipedia [… has] basically eliminated the library as the best resource for anyone doing amateur research…Is there any doubt that online resources will get better and cheaper as the years go by?”
      • “ And then we need to consider the rise of the Kindle. An ebook costs about $1.60 in 1962 dollars. A thousand ebooks can fit on one device, easily. Easy to store, easy to sort, easy to hand to your neighbour. Five years from now, readers will be as expensive as Gillette razors, and ebooks will cost less than the blades.”
    • 21. Redefine the role of the librarian
      • Books today are not scarce, not expensive and ‘hardly worth warehousing’ – the scarce resource is knowledge and insight , not access to data.
      • ‘ The librarian isn’t a clerk who happens to work at a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user’
    • 22. Shhhhhhhhhhhhhhhhhhhhhhhh!
    • 23. A Paradigm Shift
      • Present Situation (?)
      • Future Situation
      • Warehouse for dead books
      • Nerve centre for information
      “ We need librarians more than we ever did. What we don’t need are mere clerks who guard dead paper. Librarians are too important to be a dwindling voice in our culture. For the right librarian, this is the chance of a lifetime.”
    • 24. Renewed love for libraries…
      • Hey, you can get books for free!
      • My family has recently ‘rediscovered’ our local libraries
      • Anyone from Payneham or Walkerville here? Love ya work!
      • We love the ability to reserve books via the web
      • What percentage of the community really understands what services are available at the local library?
    • 25. PART 2 – SOCIAL MEDIA: ‘PATHWAYS’ TO CONTENT
    • 26. What is Social Media?
      • Social media is ‘media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques’
      • Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more
      • Today I am going to talk about 9 ways that you can use social media in your library…
    • 27. 1. Dip your toe in & join the party…
      • Join the online book community – learn, discuss and share info with like-minded people – authors, publishers, retailers
      • Get a Facebook account and become a ‘fan’ of book industry pages
      • Get a Twitter account and ‘follow’ book industry people
      • Get a LinkedIn account and ‘connect’ with your business associates, suppliers, clients etc
      • Get a feed reader (Google Reader) and subscribe to industry blogs and RSS feeds
    • 28.
      • There’s a conversation going on online.
      • What are you missing?
      • Do you have a voice?
    • 29. 2. Fix your website!
      • Website is the cornerstone of your social media strategy
      • Social media will bring visitors back to your website
    • 30. 3. Get bloggin’
      • How many bloggers here?
      • Anybody can be a content publisher – not just the media companies
      • Establish yourself as an ‘authority’; build credibility
      • Write interesting, provocative posts to engage with readers
      • Write short articles; write regularly – maybe twice a week
      • Start at http://www.wordpress.com for free
      • Transition to a domain hosted blog later – ie. http://www.yourdomain.com/blog
    • 31.  
    • 32. 4. Facebook it up
      • Over 750 million active users!
      • Has overtaken Google in US as most viewed website
      • ‘ Facebook Pages’ are for businesses/organisations (not standard profiles or Groups)
      • Set it up in seconds at www.facebook.com/pages
    • 33.  
    • 34.  
    • 35. Extending your Facebook presence
      • Claim your vanity URL at www.facebook.com/username once you have 25 fans
      • Add custom tabs with your own content
      • Use check-in function with Facebook Places
      • Use apps to extend the functionality of the page – try North Social for sweepstakes, fan offer apps
      • Display a splash page for non-fans that asks them to become fans
    • 36.  
    • 37. 5. Start Tweet, Tweet, Tweetin’
      • Micro-blogging; 140 character limit – basically ‘SMS on the web’ (but best done via a mobile device)
      • You follow people, they follow you; your ‘tweets’ are seen by your followers, you see the ‘tweets’ of people you follow
      • Many people write off Twitter: who would be interested in this seemingly banal, nebulous information?
      • But maybe it has an application in libraries? – eg. tweet new acquisitions
    • 38.  
    • 39.  
    • 40. What are those weird characters, man?
      • Hash tag # - designates a topic (eg. #abaconf11)
      • @ symbol – designates a Twitter user (eg. @boomerangbooks
      • Allows Twitter users to search for tags and to isolate tweets that contain that tag
    • 41.  
    • 42. 6. Automate & centralise posting
      • Posts on a blog, Twitter, Facebook, Linkedin etc can be ‘ported’ between one another using a variety of tools, removing the requirement to post manually on multiple sites.
      • Twitterfeed ( www.twitterfeed.com ) sends blog posts to Facebook and Twitter
      • Desktop tools (and mobile phone apps) like Tweetdeck and Seesmic can be used as a central hub for posting to multiple social networks at once
    • 43.  
    • 44.  
    • 45. 7. Integrate & enable sharing
      • To grow your social media community, make it easy to connect/follow by integrating social media elements into your pages and enabling sharing options
        • Social bookmarking buttons
        • FB Like buttons
        • Google+1 buttons
        • FB Boxes
        • Twitter widgets
      • To implement, it’s normally just a small piece of code that is added to your page HTML – ask your geek!
    • 46.  
    • 47. 8. Publish book event video online
      • Video is the biggest growth area on the web as bandwidth and online storage increases
      • Over 24 hours of video every minute is uploaded to YouTube
      • YouTube is now the world’s second largest search engine
      • Video can be done cheaply with a handheld camcorder
      • Copy the file to your computer and then upload to YouTube within minutes
      • Embed the video in your website or blog using the special code…
    • 48.  
    • 49. 9. Start a wiki or group for collaboration
      • Wiki = Hawaiian term for ‘quick’
      • A website created by a group of people who have the ability to contribute and modify content
      • Often used to create collaborative and community sites – best known site is Wikipedia
      • Great for internal collaboration – think intranets, knowledge management, document sharing, reading clubs, etc
    • 50.  
    • 51. That’s it…
      • Questions?
      • This presentation is available at: http://www.bluetrainenterprises.com.au/plsa

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