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16 Things to Do to Get your Website to the Top of Google


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This presentation outlines 16 things that you should do if you want your website to capture the No. 1 ranking in Google

This presentation outlines 16 things that you should do if you want your website to capture the No. 1 ranking in Google

Published in: Technology, Design

  • Gokyo Rengo La Pass Trekking

    An alternative trekking route to the traditional Everest Base Camp trekking that passes through an alternative way than the Gokyo Ri trek, Gokyo rengo La Pass trekking is an ideal destination for those who are moderately fit and are seeking an adventurous journey.

    The comparatively less crowded trekking route traverses through Gokyo and Nangpala valley via Renjo la pass situated at an altitude of 5,466 m. Considered as one of the classic trekking experience, it offers view of picturesque Himalayas including Mt. Everest, Makalu, Cho Oyo, Lhotse, Pumori, Ama Dablam, Nuptse and many others along with the close look to the lives of rich culture and traditions of Sherpa community.

    The trekking route that ascends through the grazing lands for Yak, Rhododendron forests, and gardens of wild flowers takes you to an exotic world of imagination giving you the illusion of walking in a heavenly world. And if you get lucky enough may be you will encounter the rare musk deer. Some of the spectacular characteristics of Gokyo rengo La Pass trekking are the panaromic view of Ngozumpa, one of the largest glaciers in Nepal, magnificient Gokyo peak and the cobalt blue Gokyo Lake. The tremendous ice ridge that has formed between Mount Choyu and Gyachung kang is one of the main attractions of this trek route.

    In this busy and industrialsed world a trek through Gokyo rengo la pass is surely going to provide you a well-deserved escape from the tiring schedule to the lap of mother nature and fill you with such a serenity that is going to last for a life time.
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  • Everest Base Camp Gokyo Ri Trekking

    Everest Base Camp Gokyo Ri Trekking provides an extra punch as well as an ultimate challenge to the adventure seekers. A perfect package of the adventure along with magical views, Everest Base Camp Gokyo Ri Trek, takes us to the Mt. Everest base camp traversing across the Cho La pass at an altitude of 5420 m.

    This trek also provides a life time opportunity of trekking to the summit of Gokyo Ri situated at 5340m and Kala Patthar located at 5554m. from where we can drink in the mesmerising beauties of majestic peaks including Mount Everest, Mount Makalu, Mount Lhotse, Mount Cho Oyu and many others. We also get an opportunity to have a closer look at the famous Khumbu Icefall.

    Inexperienced trekkers or beginners seeking for adventure can also go on this trek, however, it requires ones to be moderately fit. The trail of this trek leads us to picturesque and awe-strucking landscapes such as large Dudhkoshi river, grand Ngojumba glacier, magnificent Gokyo Ri valley, cobalt blue Gokyo lake, famous Kala Patthar and the popular Everest base camp.

    Along with the adrenaline pumping adventure and breath-taking sceneries, it provides us an insight on rich culture and tradition of Sherpas, their hospitable and friendly nature and also the prayer flags and enchantment of the Buddhist monasteries.

    All in all it can be considered as an ultimate trek of Everest as it includes everything, that the Everest region has to offer.
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  • Everest Panaroma Trekking

    Everest Panaroma Trekking,a perfect trekking option for those who have less time but still want to have a close view of Mount everest, provides a close look to the rich culture of friendly Sherpa community of Nepal along with the amazing scenary of some highest peaks of the world including Mt. Everest, Am Dab lam, Lhotse, Thamserku and many others.

    It is relatively easy compared to other treks. But still, it brings us face to face with the rich scenic beauty and takes us up along the trails leading to Tengboche monastery without having to face the struggle of high altitude trekking. This trekking starts with strolling around the periphery of Kathmandu Valley, the capital city of Nepal, during which we can gain a first distant view of Sagarmatha also known as Mount Everest. After a short flight we reach to Khumbu,from where we can enjoy the magnificiency of Mt. everest, classic view of Am da blam and rich traditions followed in Thyangboche monastery during our trekking period. We will also get an opportunity to be acquainted with friendly Sherpa community of Namche Bazaar as well as a remote village of Thame.

    Although short in time period, it offers an excellent insight to the delights of trekking in Himalayan region for all the nature- lovers. Therefore,Everest Panaroma Trekking is an ideal option for those who are under the pressure of busy schedule but are looking for closeness to nature.
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  • Everest Base Camp Trekking

    A mixture of Himalayan culture’s aroma, awesome view of Red Rhododendron, picturesque landscapes and adventurous journey, Everest Base Camp Trekking provides everything that a nature-lover is seeking for.

    The history of Everest base camp trek dates back to 29 May 1953, when Tenzing Norgay Sherpa and Sir Edmund Hillary achieved victory over the Mount Everest. The similar flow towards the summit of the majestic peak gave rise to various possibilities among the adventure-seekers. Trekking to Mount Everest region has become absolutely perfect for those who are seeking for the closeness with nature, fun, thrill, adventure and exploration at the same take.

    During the Everest base Camp trekking one can get close view of magnificent Mount Everest, traditionally rich Tengboche monastery, popular Everest base camp, famous Kalapaththar, Khumbu glacier, varieties of rare but awe striking floras and faunas and get acquainted with friendly Sherpa communities. Although Everest Base Camp Trekking can be pursued throughout the year, the most favourable seasons are autumn and spring. During autumn one can experience excellent weather and breath-taking mountainous sceneries while during the spring, varying species of wild flowers especially Red Rhododendrons make the trekking trail “A Road to Paradise”.

    The Everest Base Camp Trekking starts from Lukla, which can be reached by short flight from Kathmandu. The trail from Lukla extends to Phakding, Dudh Koshi valley and then to Namche bazaar. On the way ahead, Breath-taking view of Everest flashes a smile at you from premises of Tengboche monastery. On Climbing downwards to village Pangboche and upwards to Pheriche one can get acquainted with local culture and traditions. Then on following the Khumbu glacier, we will reach Lobuche from where we can enjoy view of many peaks such as Amadablam, Taweche etc. The next destination will be Gorakhsep from where we can move towards Kalapatthar which is one of the major attractions of this trek.

    The picturesque views of the magnificent Himalayas and panoramic landscapes you will experience during this journey is sure going to sweep you of your feet and leave a beautiful imprint on your memory that will last forever.
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  • Everest Trekking

    If you want to provide a feast to your eyes and at the same time are searching to have a life time experience then what would be the best option for you than Everest trekking, as it offers the view of unbelievable peaks, Buddhist monasteries and overwhelming hospitability at the same time.

    Everest trekking offers you great opportunity to stand face to face with majestic Mount Everest, the top of the world, which has been a dream place for the nature lovers as well as trekkers. During the trekking, you will get to visit the whole Everest area which is situated in Eastern Nepal. The area is protected by the Sagarmatha National Park which covers the area of 1148 square km. The park is situated in rugged terrain and gorges of the high Himalayas whose altitude ranges from 2845 meters above sea level (9,330ft) to the top of the world, Mt. Everest at 8848 meters (29,028ft). Solukhumbu, the base of the Everest Region and an immense source of Himalayan mystique, provides a warm welcome to all the adventure-seekers.

    Experiencing the base camp life of Mount Everest climbers, trekking to the Khumbu Icefall, marvelling at the stunning views from Kala Patthar and interacting with the friendly Sherpa people of Nepal is for sure going to make this journey “the journey of the lifetime” for the ones trekking in this area. And who knows, some may even have a glance of the Yeti!!

    Everest trekking, blend of outdoor adventure and cultural exploration is the best way to experience the world’s most mighty and impressive mountains. In addition to the thrill and adventures, this trekking experience will help you acquaint to the friendly and hospitable Nepalese, beautiful sceneries and number of unique cultural traditions. You are simply going to be overtaken by Nepal!
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  • 1. The 16 things to do to get your website to the top of Google Clayton Wehner This presentation can be found at:
  • 2. Background stuff about Search Engines
  • 3. What is a search engine?
    • A web search engine is a tool designed to search for information on the World Wide Web ( Wikipedia )
    • Search engines exist to deliver the best possible search results to the user, for any given keyword combination.
    • Search engines use complex algorithms to index and rank web pages programmatically using ‘robots’ or ‘spiders’
  • 4. The big three search engines in Australia are…
  • 5. About Google
    • Brainchild of two college friends, Sergey Brin and Larry Page
    • Their search engine was originally called BackRub
    • In 1997 it became Google, a play on the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros
    • Google became the world’s biggest search index in June 2000
    • Google’s ascent as a ‘second mover’ was remarkable – it eclipsed the likes of AltaVista, Yahoo!, MSN, Lycos
    • Today Google is a frontrunner in mapping and satellite technology, operating system software, office applications, mobile computing and much, much more
  • 6. Why is important to optimise for Google?
    • 93% of consumers’ worldwide use search engines to locate web sites. ( Forrester Research )
    • 85% of qualified web traffic is driven through search engines. ( WWW User Survey )
    • 75% of search engine traffic never scroll past the first page of results. ( WWW User Survey )
    • Google is the number one website in Australia ( Hitwise )
  • 7. Don’t settle for second best…
    • The first result in Google gets as many visitors as position 2-4 combined
      • The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 4 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together."
    • Result number 10 gets 143% more clicks than result number 11
      • The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1. Going from the 11th spot to 10th sees a 143% jump in traffic.
    • Chitika Report -
  • 8. Paid Results Organic Results
  • 9. Are you in Google?
      • Displays a list of pages from your site that have been indexed by Google
      • Displays a sample of external pages that link to your site
      • Displays the cached image of the website that is currently on file at Google.
      • Displays information that Google currently holds about the website.
      • Displays pages that are similar to your website.
    • If you are not in Google, submit your site here:
  • 10. Are you awake – pop quiz, hot shot…
    • Who owns YouTube?
    • How many characters can a tweet contain?
    • What does RSS stand for?
    • Facebook emanated from which US university?
    • Who owns MySpace?
  • 11. The 16 things you should do…
  • 12. #1: Undergo a mind-shift
    • Web 1.0 = ‘brochureware’ – static and boring
    • Your website should be an important component of your business strategy - a living, dynamic ‘channel’
    • Interactive, two-way discussion with prospects and existing customers – this is Web 2.0
    • If you adopt these principles, search engines will love you
  • 13. #2: Add great content regularly
    • Search engines are simply a means to locate great content
    • Does your site have great content?
    • Add content that people want to read and will pass on – top ten tips, ‘how to’ guides, free white papers
    • Text should be in short sentences, compact paragraphs, be well punctuated, and contain headings to break up the text
    • Pages should not scroll and scroll and scroll…
    • One page per topic (optimised for that topic); granularity
  • 14. #3: Choose the right keywords
    • A keyword combination is used to obtain search results from a search engine
    • Web pages can be optimised for particular keyword combinations
    • Before optimising a website, it is necessary to identify the best keywords to optimise for…
  • 15. Example
    • Consider these search terms for an online accommodation website
      • Hotels
      • Cheap hotels
      • Hotels in Sydney
      • Last minute Sydney hotel deals
      • Sydney serviced apartment deals
      • Bed and breakfast on george street Sydney
      • Grand Mercure hotel Darling Harbour Sydney
  • 16. Keyword Advice
    • Optimise each page for a different keyword combination (yep, every single page)
    • Don’t choose single keywords – 3-5 word combinations are best
    • Don’t choose generic keywords - be specific
    • Don’t choose hotly-contested keywords
    • Use geographic qualifiers – ie. Canberra
    • Put yourself in the buyer’s shoes
    • Choose keywords that align with a ‘buying’ state of mind
  • 17. #4: Employ the 2-click rule
    • Your navigation structure and accessibility is critical for search engine rankings – search engines need to be able to access your content in order to index it using ‘spiders’ or ‘robots’
    • Employ the 2 click rule (3 click rule at most)
    • Use textual links from your home page
    • Use a Sitemap which can be accessed from your home page
    • Employ inline / contextual links – links within your page copy
  • 18. #5: Unique, descriptive TITLE tags
    • The TITLE tag on a website page is perhaps the Number 1 factor that Google uses to determine the relevance of a page
    • Include your chosen keywords within the TITLE tag – preferably near the start of the tag
    • Try to keep it to 70 characters
    • Must be relevant to the page content
    • Very important - each page should have a different TITLE tag
  • 19. This is where the TITLE tag appears in your browser
  • 20.  
  • 21.  
  • 22. #6: DESCRIPTION & KEYWORDS tags
      • Include keywords close to the start of the tag, but don’t repeat more than 3 times
      • Try to keep it to 150 characters
      • Must be relevant to the page content
      • Each page should have a different DESCRIPTION tag
      • Less important than TITLE and DESCRIPTION, but still worth including
      • Up to 10 individual words, separated by commas
  • 23. #7: Optimise the BODY text
    • Google loves original, high quality textual content
    • Body text is extremely important for search engine rankings because this is what human users come to see
    • Keywords, synonyms and variations of the primary keyword combination should be included in the body text, but not so that it reads ‘artificially’. It should read naturally.
  • 24. #8: Include keywords in URLs
    • URLs that contain keywords are better than those that don’t
    • Quite easy to do if your website is static, a little more difficult for database-driven sites
    • Don’t make the URLs too long because this will be seen as an attempt to manipulate the search results
    • Good and bad:
  • 25. #9: Use HEADING tags
    • Heading tags – eg. <h1>, <h2> - within the HTML identify headings within the page copy and break up the text
    • They are used by search engines to determine page content
    • Use keywords in these tags, but don’t overdo it.
  • 26.  
  • 27. #10: Keywords in link anchor text
    • The ‘anchor’ text contained within hyperlinks provides Google with an understanding of what the linked content is about
    • Every hyperlink on your site should have descriptive anchor text, NOT ‘ click here…’
    • Contextual links are best:
      • eg. Blue Train Enterprises offers a free white paper on how to optimise your website for the search engines
  • 28. #11: Get great inbound links
    • These are links on other websites that link to your site
    • Good quality inbound links serve as a ‘vote of confidence’ for your site – if a good site links to your site, then by association, your site must be good, too
    • Try and get links from ‘authority’ websites to your site
      • Thematically-linked sites
      • High ranking and well-known sites
      • Government ( sites
      • Educational institution ( sites
    • It’s not the volume of inbound links that is important – it’s the quality
  • 29. #12: Get listed in directories
    • Being listed in major directory-based websites can boost your rankings considerably
      • – aka The Open Directory Project - a difficult one to get into
      • - a very important one that will see your business plotted on Google Maps
  • 30. #13: Employ social media
    • Google loves this content and you should employ it where appropriate
    • Blogs – use Wordpress!
    • Online video - YouTube
    • Micro-blogging - Twitter
    • Social networking – Facebook, Linkedin, etc.
    • Content sharing – Slideshare, Flickr, etc.
    • Social bookmarking – Digg, Technorati, Delicious etc
    • RSS
    • Podcasts
  • 31. #14: Embrace Google tools
    • Set up Google Analytics on your site and monitor key stats -
    • Set up Google Webmaster Tools -
    • Set up Google Alerts for your business -
    • Try out Google Adwords pay per click advertising using a trial offer -
  • 32. #15: Techie stuff
    • Remove multiple ‘instances’ of your site with a Permanent 301 redirect to elminate dilution of your website standing
    • Implement a robots.txt file
    • Implement an XML sitemap
    • Ensure that your pages load quickly by streamlining your code and optimising your images
    • Ensure that your site’s server has close to 100% uptime – if it isn’t live when the spider arrives, your rankings may be affected
    • Make your site W3C compliant –
  • 33. #16: Things NOT to do
    • Use hidden text – ie white text on white background
    • Employ keyword ‘stuffing’
    • Display duplicate content
    • Cloaking – displaying different content to visitors and spiders
    • Use heaps of Flash, DHTML, Javascript particularly for navigation elements
    • Use Frames
  • 34. A final thought
    • If you employ one of the strategies mentioned in this presentation, you will get some benefit in the search engine results pages
    • If you employ a couple, you will get much greater benefit
    • If you employ all of them properly, then you will most likely go to the top of the results
    • The little things count and, when you employ them together, they can make a big difference to your site performance