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SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
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SCTS Facebook for Business
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SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
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SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
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SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
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SCTS Facebook for Business
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SCTS Facebook for Business
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SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
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SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
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SCTS Facebook for Business
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SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
SCTS Facebook for Business
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SCTS Facebook for Business

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Speaker: Jeff DeHaven …

Speaker: Jeff DeHaven
Digital Marketing Director - Blue Thumb Digital

Published in: Education, Technology, Business
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  • 1. http://youtu.be/TXD-Uqx6_Wk Welcome Video Thursday, October 17, 13
  • 2. FACEBOOK FOR BUSINESS PRESENTER: Jeff DeHaven Thursday, October 17, 13
  • 3. ABOUT ME Thursday, October 17, 13
  • 4. ABOUT ME 29- year old Saginaw resident (Midland native) Thursday, October 17, 13
  • 5. ABOUT ME 29- year old Saginaw resident (Midland native) Worked in social media for 10 years Thursday, October 17, 13
  • 6. ABOUT ME 29- year old Saginaw resident (Midland native) Worked in social media for 10 years Digital Marketing Director @ Blue Thumb Digital Thursday, October 17, 13
  • 7. ABOUT ME 29- year old Saginaw resident (Midland native) Worked in social media for 10 years Digital Marketing Director @ Blue Thumb Digital Helped every type of business effectively use this tool Thursday, October 17, 13
  • 8. ABOUT ME 29- year old Saginaw resident (Midland native) Worked in social media for 10 years Digital Marketing Director @ Blue Thumb Digital Helped every type of business effectively use this tool Serve as president of Social Media Club Great Lakes Bay Thursday, October 17, 13
  • 9. ABOUT ME 29- year old Saginaw resident (Midland native) Worked in social media for 10 years Digital Marketing Director @ Blue Thumb Digital Helped every type of business effectively use this tool Serve as president of Social Media Club Great Lakes Bay Serve as regional lead for Social Media Association of Michigan Thursday, October 17, 13
  • 10. ABOUT ME 29- year old Saginaw resident (Midland native) Worked in social media for 10 years Digital Marketing Director @ Blue Thumb Digital Helped every type of business effectively use this tool Serve as president of Social Media Club Great Lakes Bay Serve as regional lead for Social Media Association of Michigan Personally used social media to reach life goals Thursday, October 17, 13
  • 11. ABOUT ME 29- year old Saginaw resident (Midland native) Worked in social media for 10 years Digital Marketing Director @ Blue Thumb Digital Helped every type of business effectively use this tool Serve as president of Social Media Club Great Lakes Bay Serve as regional lead for Social Media Association of Michigan Personally used social media to reach life goals Fun Fact: Placed 32nd in 2007 LG text message competition Thursday, October 17, 13
  • 12. TEXT POLL Thursday, October 17, 13
  • 13. TEXT POLL Send a text to 22333 Thursday, October 17, 13
  • 14. TEXT POLL Send a text to 22333 When was the last time you updated your Facebook business page? Thursday, October 17, 13
  • 15. TEXT POLL Send a text to 22333 When was the last time you updated your Facebook business page? This Week - 355692 Thursday, October 17, 13
  • 16. TEXT POLL Send a text to 22333 When was the last time you updated your Facebook business page? This Week - 355692 Last 30 Days - 355693 Thursday, October 17, 13
  • 17. TEXT POLL Send a text to 22333 When was the last time you updated your Facebook business page? This Week - 355692 Last 30 Days - 355693 No Idea - 355694 Thursday, October 17, 13
  • 18. POLL RESULTS Thursday, October 17, 13
  • 19. FACEBOOK STATS Thursday, October 17, 13
  • 20. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) Thursday, October 17, 13
  • 21. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) 751 million monthly mobile active users Thursday, October 17, 13
  • 22. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Thursday, October 17, 13
  • 23. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic Thursday, October 17, 13
  • 24. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic Sustained 9 years on top Thursday, October 17, 13
  • 25. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic Sustained 9 years on top Must used platform overall within Great Lakes Bay Region Thursday, October 17, 13
  • 26. WHAT IS FACEBOOK? Thursday, October 17, 13
  • 27. WHAT IS FACEBOOK? Word of mouth (just online) Thursday, October 17, 13
  • 28. WHAT IS FACEBOOK? Word of mouth (just online) 90% of today’s buyers trust peer recommendations Thursday, October 17, 13
  • 29. WHAT IS FACEBOOK? Word of mouth (just online) 90% of today’s buyers trust peer recommendations Constant communication tool 24/7 Thursday, October 17, 13
  • 30. WHAT IS FACEBOOK? Word of mouth (just online) 90% of today’s buyers trust peer recommendations Constant communication tool 24/7 Fundamental of how we share what matters most Thursday, October 17, 13
  • 31. WHAT IS FACEBOOK? Word of mouth (just online) 90% of today’s buyers trust peer recommendations Constant communication tool 24/7 Fundamental of how we share what matters most Real time new source Thursday, October 17, 13
  • 32. WHAT IS FACEBOOK? Word of mouth (just online) 90% of today’s buyers trust peer recommendations Constant communication tool 24/7 Fundamental of how we share what matters most Real time new source Customer service tool Thursday, October 17, 13
  • 33. HOW IT WORKS Thursday, October 17, 13
  • 34. HOW IT WORKS It’s all about friends interacting Thursday, October 17, 13
  • 35. HOW IT WORKS It’s all about friends interacting Brands are able to engage like never before Thursday, October 17, 13
  • 36. HOW IT WORKS It’s all about friends interacting Brands are able to engage like never before Reach your exact audience Thursday, October 17, 13
  • 37. HOW IT WORKS It’s all about friends interacting Brands are able to engage like never before Reach your exact audience Top of mind awareness Thursday, October 17, 13
  • 38. HOW IT WORKS It’s all about friends interacting Brands are able to engage like never before Reach your exact audience Top of mind awareness Conversation are happening Thursday, October 17, 13
  • 39. HOW IT WORKS It’s all about friends interacting Brands are able to engage like never before Reach your exact audience Top of mind awareness Conversation are happening EdgeRank Algorithm Thursday, October 17, 13
  • 40. TACO BELL Thursday, October 17, 13
  • 41. TACO BELL Thursday, October 17, 13
  • 42. EFFECTIVENESS Thursday, October 17, 13
  • 43. EFFECTIVENESS Against Facebook policy to use personal page for business Thursday, October 17, 13
  • 44. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Thursday, October 17, 13
  • 45. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Visual post Thursday, October 17, 13
  • 46. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Visual post Creating campaigns to reach goals Thursday, October 17, 13
  • 47. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Visual post Creating campaigns to reach goals Brand ambassadors Thursday, October 17, 13
  • 48. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Visual post Creating campaigns to reach goals Brand ambassadors Passionate content creator Thursday, October 17, 13
  • 49. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Visual post Creating campaigns to reach goals Brand ambassadors Passionate content creator Thursday, October 17, 13
  • 50. Thursday, October 17, 13
  • 51. OREO CASE STUDY Thursday, October 17, 13
  • 52. WEBSITE LIVE DEMO Thursday, October 17, 13
  • 53. BIGGEST MISTAKES Thursday, October 17, 13
  • 54. BIGGEST MISTAKES Not allowing fans to post on wall Thursday, October 17, 13
  • 55. BIGGEST MISTAKES Non-effective cover photo Thursday, October 17, 13
  • 56. BIGGEST MISTAKES Unrecognizable profile picture Thursday, October 17, 13
  • 57. BIGGEST MISTAKES Not replying back to post by others Thursday, October 17, 13
  • 58. BIGGEST MISTAKES Not supporting other marketing efforts Thursday, October 17, 13
  • 59. BIGGEST MISTAKES Visual post not properly sized Thursday, October 17, 13
  • 60. BIGGEST MISTAKES Not monitoring your page Thursday, October 17, 13
  • 61. BIGGEST MISTAKES Posting irrelevant content Thursday, October 17, 13
  • 62. BIGGEST MISTAKES Trying to capitalize on certain events Thursday, October 17, 13
  • 63. SOCIAL POSSIBILITIES Thursday, October 17, 13
  • 64. POSSIBILITIES Thursday, October 17, 13
  • 65. POSSIBILITIES Had wedding sponsored in summer of 2012 using social Thursday, October 17, 13
  • 66. POSSIBILITIES Had wedding sponsored in summer of 2012 using social Build excitement Thursday, October 17, 13
  • 67. POSSIBILITIES Had wedding sponsored in summer of 2012 using social Build excitement Created an unmatched value Thursday, October 17, 13
  • 68. POSSIBILITIES Had wedding sponsored in summer of 2012 using social Build excitement Created an unmatched value Saved over $15,000 Thursday, October 17, 13
  • 69. REAL LIFE EXAMPLE Thursday, October 17, 13
  • 70. REAL LIFE EXAMPLE Eastman Party Store Thursday, October 17, 13
  • 71. REAL LIFE EXAMPLE Eastman Party Store 662 shares Thursday, October 17, 13
  • 72. REAL LIFE EXAMPLE Eastman Party Store 662 shares 79 post “likes” Thursday, October 17, 13
  • 73. REAL LIFE EXAMPLE Eastman Party Store 662 shares 79 post “likes” 88 new fans Thursday, October 17, 13
  • 74. REAL LIFE EXAMPLE Eastman Party Store 662 shares 79 post “likes” 88 new fans 59,532 post impressions Thursday, October 17, 13
  • 75. REAL LIFE EXAMPLE Eastman Party Store 662 shares 79 post “likes” 88 new fans 59,532 post impressions SOLD OUT bags! Thursday, October 17, 13
  • 76. REAL TIME POSTING Thursday, October 17, 13
  • 77. REAL TIME POSTING Royal Baby Thursday, October 17, 13
  • 78. REAL TIME POSTING Royal Baby Real time marketing Thursday, October 17, 13
  • 79. REAL TIME POSTING Royal Baby Real time marketing Staying on top of trends Thursday, October 17, 13
  • 80. REAL TIME POSTING Royal Baby Real time marketing Staying on top of trends Great exposure Thursday, October 17, 13
  • 81. REAL TIME POSTING Royal Baby Real time marketing Staying on top of trends Great exposure Increased brand awareness Thursday, October 17, 13
  • 82. EFFECTIVE CAMPAIGN 737 NEW fans Highest attendance at annual fundraiser Most revenue collected Thursday, October 17, 13
  • 83. FACEBOOK POLICY Thursday, October 17, 13
  • 84. FACEBOOK POLICY Communicate how page will operate Thursday, October 17, 13
  • 85. FACEBOOK POLICY Communicate how page will operate What your page is for Thursday, October 17, 13
  • 86. FACEBOOK POLICY Communicate how page will operate What your page is for Who can interact? Thursday, October 17, 13
  • 87. FACEBOOK POLICY Communicate how page will operate What your page is for Who can interact? What is tolerated on your page Thursday, October 17, 13
  • 88. FACEBOOK POLICY Communicate how page will operate What your page is for Who can interact? What is tolerated on your page Can be legal Thursday, October 17, 13
  • 89. FACEBOOK POLICY Communicate how page will operate What your page is for Who can interact? What is tolerated on your page Can be legal Thursday, October 17, 13
  • 90. ONLINE MODEL WAREHOUSE Thursday, October 17, 13 SHOWROOM
  • 91. BEST PRACTICES Thursday, October 17, 13
  • 92. BEST PRACTICES Thursday, October 17, 13
  • 93. BEST PRACTICES Thursday, October 17, 13
  • 94. BEST PRACTICES Thursday, October 17, 13
  • 95. BEST PRACTICES Thursday, October 17, 13
  • 96. BEST PRACTICES Thursday, October 17, 13
  • 97. BEST PRACTICES Thursday, October 17, 13
  • 98. BEST PRACTICES Thursday, October 17, 13
  • 99. WHAT YOU SEE Thursday, October 17, 13
  • 100. MEASURING SUCCESS Thursday, October 17, 13
  • 101. MEASURING SUCCESS Make sure your catering to your the mobile audience Thursday, October 17, 13
  • 102. MEASURING SUCCESS Make sure your catering to your the mobile audience Create tabs that are mobile friendly Thursday, October 17, 13
  • 103. MEASURING SUCCESS Make sure your catering to your the mobile audience Create tabs that are mobile friendly Input your contact information in the correct fields Thursday, October 17, 13
  • 104. MEASURING SUCCESS Make sure your catering to your the mobile audience Create tabs that are mobile friendly Input your contact information in the correct fields Encourage Check-in’s Thursday, October 17, 13
  • 105. MOBILE LIVE DEMO Thursday, October 17, 13
  • 106. MEASURING METRICS Thursday, October 17, 13
  • 107. MEASURING METRICS Must used Facebook insights Thursday, October 17, 13
  • 108. MEASURING METRICS Must used Facebook insights Facebook weekly email updates Thursday, October 17, 13
  • 109. MEASURING METRICS Must used Facebook insights Facebook weekly email updates SproutSocial Thursday, October 17, 13
  • 110. MEASURING METRICS Must used Facebook insights Facebook weekly email updates SproutSocial Post by post analytics Thursday, October 17, 13
  • 111. MEASURING METRICS Must used Facebook insights Facebook weekly email updates SproutSocial Post by post analytics bit.ly Thursday, October 17, 13
  • 112. FEATURES Thursday, October 17, 13
  • 113. FEATURES Only 17% see post organically Thursday, October 17, 13
  • 114. FEATURES Only 17% see post organically Facebook EdgeRank Algorithm Thursday, October 17, 13
  • 115. FEATURES Only 17% see post organically Facebook EdgeRank Algorithm Contest Thursday, October 17, 13
  • 116. FEATURES Only 17% see post organically Facebook EdgeRank Algorithm Contest Facebook Offers Thursday, October 17, 13
  • 117. FEATURES Only 17% see post organically Facebook EdgeRank Algorithm Contest Facebook Offers Impactful visuals Thursday, October 17, 13
  • 118. FEATURES Only 17% see post organically Facebook EdgeRank Algorithm Contest Facebook Offers Impactful visuals Campaign development Thursday, October 17, 13
  • 119. FEATURES Only 17% see post organically Facebook EdgeRank Algorithm Contest Facebook Offers Impactful visuals Campaign development Mix up content Thursday, October 17, 13
  • 120. Q&A Thursday, October 17, 13
  • 121. TIPS & RESOURCES mashable.com socialmediaexaminer.com allfacebook.com facebook.com/facebook blog.facebook.com youtube.com/facebook Thursday, October 17, 13
  • 122. REACH ME Jeff DeHaven jeff@bluethumbdigital.com 989.430.3009 (call or text) facebook.com/jeffdehaven twitter.com/jeffdehaven bluethumbdigital.com Thursday, October 17, 13

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