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Lecture 7 Merchandising Overview

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    Lecture 7   Merchandising Overview Lecture 7 Merchandising Overview Presentation Transcript

    • Lecture 07: Merchandising PRESENTED BY: Ian Agoncillo Paca ña
    • Agenda
      • What is Merchandising?
      • What is a Merchandising Philosophy?
      • Considerations in Devising Merchandise Plans
      • Category Management
      • Merchandising Software
    • What is Merchandising?
      • Activities involved in acquiring particular goods and/or services and making them available at the places, times, and prices and in the quantity that enable a retailer to reach its goals .
      • PLACES
      • TIMES
      • PRICES
      • QUANTITY
      ACQUIRE MAKE AVAILABLE MEET RETAILER GOALS
    • Merchandising Philosophy
      • Sets the guiding principles for all the merchandise decisions that a retailer makes
      • Should reflect
        • Target market desires
        • Retailer’s institutional type
        • Market-place positioning
        • Defined value chain
        • Supplier capabilities
        • Costs
        • Competitors
        • Product trends
    • Considerations in Devising Merchandise Plans
    • Considerations in Devising Merchandise Plans
      • Forecasts
        • Projections of expected retail sales for a given period
      • Innovativeness
        • Merchandising new goods and services can provide retailers great opportunity to profit.
      • Assortment
        • Is the selection of goods a retailer carries.
    • Considerations in Devising Merchandise Plans
      • Brands
        • Retailers choose the proper mix of manufacturer, private and generic brands.
      • Timing
        • When goods are first purchased, displayed and sold.
      • Allocation
        • How much merchandise to place on the sales floor, how much to place in the stockroom and whether to use a warehouse.
    • Category Management
      • A merchandising technique
      • A way to manage a retail business based on the performance of product category results rather than individual brands.
      • Means adapting merchandise for each store to best satisfy customers
    • Applying Category Management
    • Shelf Logic: Software for Category Management Planning
    • Shelf Logic: Software for Category Management Planning
    • Merchandising Software
      • General Merchandise Planning Software
      • Forecasting Software
      • Innovativeness Software
      • Assortment Software
      • Allocation Software
      • Category Management Software
    • Group Activity
      • Think of a Product that your group would want to Retail
      • Create a Merchandising Plan that will consider the following
        • Forecasting
        • Innovation
        • Assortment
        • Brands
        • Timing Allocation
        • Allocation
    • Question and Answer Q & A
    • References
      • Berman, Barry & Evans, Jpel, Retail Management 10 th Ed. (Person)