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Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
Lecture 5   Web Based Retailing
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Lecture 5 Web Based Retailing

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  • 1. Lecture 05: Web Based Retailing PRESENTED BY: Ian Agoncillo Paca ña
  • 2. Agenda <ul><li>Role of the Web </li></ul><ul><li>5 Stages in Developing a Retail Web Presence </li></ul><ul><li>Checklist of Retailer Decisions in Utilizing the Web </li></ul><ul><li>Reasons Web Retailing </li></ul><ul><li>Reasons NOT to Shop Online </li></ul><ul><li>Recommendations for Web Retailers </li></ul>
  • 3. The Role of the Web <ul><li>Project a retail presence </li></ul><ul><li>Enhance image </li></ul><ul><li>Generate sales </li></ul><ul><li>Reach geographically-dispersed customers </li></ul><ul><li>Provide information to customers </li></ul><ul><li>Promote new products </li></ul><ul><li>Demonstrate new product benefits </li></ul>
  • 4. The Role of the Web (Cont..) <ul><li>Provide customer service (e.g., e-mail) </li></ul><ul><li>Be more “personal” with consumers </li></ul><ul><li>Conduct a retail business efficiently </li></ul><ul><li>Obtain customer feedback </li></ul><ul><li>Promote special offers </li></ul><ul><li>Describe employment opportunities </li></ul><ul><li>Present information to potential investors, franchisees, and the media </li></ul>
  • 5. Web-Based U.S. Retail Sales
  • 6. Web Users in the U.S. Gender Comparison (%) 48 Male 52 Female Web Users by Age (%) 76 84 64 27 18-29 30-49 50-64 65 and Older Reasons for Shopping in the Web (%) 51 78 43 Saves Time Better Prices More Choice
  • 7. Five Stages of Developing a Retail Web Presence 1. Brochure Web Site 2. Commerce Web Site 3. Integrated Web Site 4. The ‘Webified’ Store 5. Site Integrated with Manufacturer Systems
  • 8. 1. Brochure Website <ul><li>Sells a few items </li></ul><ul><li>Customers are directed to the nearest store </li></ul>
  • 9. 2. Commerce Website <ul><li>Involves Full Scale Selling </li></ul><ul><li>Has Customer Service Support </li></ul><ul><li>Not integrated with information systems </li></ul><ul><ul><li>Prone to situations when customer orders and later on find out that the item is not in stock </li></ul></ul>
  • 10. 3. Integrated Website <ul><li>The site is integrated with the firm’s: </li></ul><ul><ul><li>Buying System </li></ul></ul><ul><ul><li>Inventory System </li></ul></ul><ul><ul><li>Accounting Systems </li></ul></ul><ul><li>Lessens the need for separate reports </li></ul><ul><li>Ensures that out-of-stock items are automatically not displayed from the site </li></ul>
  • 11. 4. The “Webified” Store <ul><li>Network systems bring Web connectivity to browser based point-of-sale, kiosk, or in-store terminals </li></ul><ul><li>Lets the retailer sell items that are not being carried in a given store </li></ul><ul><ul><li>Directs customers to other stores where items are available </li></ul></ul><ul><li>Enables Web assisted sales </li></ul>
  • 12. 5. Site Integrated with Manufacturer Systems <ul><li>Site combines all the information sources needed for collaborative sales </li></ul><ul><li>Manufacturers automatically replenish fast-selling items and ship directly to consumers, if so desired by the retailer. </li></ul>
  • 13. Checklist of Retailer Decisions in Utilizing the Web
  • 14. Reasons for Web Retailing <ul><li>Using the Web </li></ul><ul><ul><li>information </li></ul></ul><ul><ul><li>entertainment </li></ul></ul><ul><ul><li>interactive communications </li></ul></ul><ul><li>Shopping Online </li></ul><ul><ul><li>selection </li></ul></ul><ul><ul><li>prices </li></ul></ul><ul><ul><li>convenience </li></ul></ul><ul><ul><li>fun </li></ul></ul>
  • 15. Reasons NOT to Shop Online <ul><li>Trust </li></ul><ul><li>Fear </li></ul><ul><li>Lack of security </li></ul><ul><li>Lack of personal communication </li></ul>
  • 16. Recommendations for Web Retailers <ul><li>Develop or exploit a well-known, trustworthy retailer name </li></ul><ul><li>Tailor the product assortment for Web shoppers </li></ul><ul><li>Enable the shopper to click as little as possible </li></ul><ul><li>Provide a solid search engine </li></ul><ul><li>Use customer information </li></ul>
  • 17. Question and Answer Q &amp; A
  • 18. For next meeting… <ul><li>Case Analysis Paper Due Next Meeting: </li></ul><ul><ul><li>Not More than 1 page of short bond paper </li></ul></ul><ul><ul><li>Single Space </li></ul></ul><ul><ul><li>Arial 10 Font </li></ul></ul><ul><ul><li>Individually Graded </li></ul></ul>
  • 19. References <ul><li>Berman, Barry &amp; Evans, Jpel, Retail Management 10 th Ed. (Person) </li></ul>

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