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Lecture 5   Web Based Retailing
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Lecture 5 Web Based Retailing

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Transcript

  • 1. Lecture 05: Web Based Retailing PRESENTED BY: Ian Agoncillo Paca ña
  • 2. Agenda
    • Role of the Web
    • 5 Stages in Developing a Retail Web Presence
    • Checklist of Retailer Decisions in Utilizing the Web
    • Reasons Web Retailing
    • Reasons NOT to Shop Online
    • Recommendations for Web Retailers
  • 3. The Role of the Web
    • Project a retail presence
    • Enhance image
    • Generate sales
    • Reach geographically-dispersed customers
    • Provide information to customers
    • Promote new products
    • Demonstrate new product benefits
  • 4. The Role of the Web (Cont..)
    • Provide customer service (e.g., e-mail)
    • Be more “personal” with consumers
    • Conduct a retail business efficiently
    • Obtain customer feedback
    • Promote special offers
    • Describe employment opportunities
    • Present information to potential investors, franchisees, and the media
  • 5. Web-Based U.S. Retail Sales
  • 6. Web Users in the U.S. Gender Comparison (%) 48 Male 52 Female Web Users by Age (%) 76 84 64 27 18-29 30-49 50-64 65 and Older Reasons for Shopping in the Web (%) 51 78 43 Saves Time Better Prices More Choice
  • 7. Five Stages of Developing a Retail Web Presence 1. Brochure Web Site 2. Commerce Web Site 3. Integrated Web Site 4. The ‘Webified’ Store 5. Site Integrated with Manufacturer Systems
  • 8. 1. Brochure Website
    • Sells a few items
    • Customers are directed to the nearest store
  • 9. 2. Commerce Website
    • Involves Full Scale Selling
    • Has Customer Service Support
    • Not integrated with information systems
      • Prone to situations when customer orders and later on find out that the item is not in stock
  • 10. 3. Integrated Website
    • The site is integrated with the firm’s:
      • Buying System
      • Inventory System
      • Accounting Systems
    • Lessens the need for separate reports
    • Ensures that out-of-stock items are automatically not displayed from the site
  • 11. 4. The “Webified” Store
    • Network systems bring Web connectivity to browser based point-of-sale, kiosk, or in-store terminals
    • Lets the retailer sell items that are not being carried in a given store
      • Directs customers to other stores where items are available
    • Enables Web assisted sales
  • 12. 5. Site Integrated with Manufacturer Systems
    • Site combines all the information sources needed for collaborative sales
    • Manufacturers automatically replenish fast-selling items and ship directly to consumers, if so desired by the retailer.
  • 13. Checklist of Retailer Decisions in Utilizing the Web
  • 14. Reasons for Web Retailing
    • Using the Web
      • information
      • entertainment
      • interactive communications
    • Shopping Online
      • selection
      • prices
      • convenience
      • fun
  • 15. Reasons NOT to Shop Online
    • Trust
    • Fear
    • Lack of security
    • Lack of personal communication
  • 16. Recommendations for Web Retailers
    • Develop or exploit a well-known, trustworthy retailer name
    • Tailor the product assortment for Web shoppers
    • Enable the shopper to click as little as possible
    • Provide a solid search engine
    • Use customer information
  • 17. Question and Answer Q & A
  • 18. For next meeting…
    • Case Analysis Paper Due Next Meeting:
      • Not More than 1 page of short bond paper
      • Single Space
      • Arial 10 Font
      • Individually Graded
  • 19. References
    • Berman, Barry & Evans, Jpel, Retail Management 10 th Ed. (Person)

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