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Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
Lecture 4   Retail Institution Classification
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Lecture 4 Retail Institution Classification

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  • 1. Lecture 04: Retail Institution Classifications PRESENTED BY: Ian Agoncillo Paca ña
  • 2. Agenda
    • Classification Method for Retail Institutions
    • Ownership
    • Store-based Retail Strategy Mix
    • Nonstore-based Retail Strategy Mix
  • 3. Classification Method for Retail Institutions Classification Method for Retail Institutions By Ownership By Store-based retail strategy mix By Nonstore-based retail strategy mix
  • 4. A. Classification by Ownership
    • Independent Retailers
    • Chain Retailers
    • Franchisors
    • Leased Departments
  • 5. A. Classification by Ownership
    • 1. Independent Retailers
      • Very targeted customer base
      • Capitalize on word-of-mouth
      • Ex: Sari-sari stores
    • 2. Chain Retailers
      • Multiple outlets under common ownership
      • Ex: Body Shop, Bench
  • 6. A. Classification by Ownership
    • 3. Franchising
      • Has a Franchisor (manufacturer, wholesaler, service owner)-Franchisee relationship
      • Franchisee typically pays initial fee and monthly percentage of gross sales in exchange for the rights to sell.
      • Ex: McDonald’s, Caltex
    • 4. Leased Departments
      • Space is rented out to an outside party
      • Also called “concessions”
      • Ex: Department Stores
  • 7. Activity: Given the chance, would you rather be….
    • An Independent Retailer
    • A Franchisor
    • Leased Department
    • Chain?
  • 8. B. Classification by Store-based retail strategy mix
    • Convenience Store
    • Conventional Supermarket
    • Combination Store
    • Specialty Store
    • Traditional Department Store
    • Full-line Discount Store
    • Factory Outlet
    • Membership Club
    • Flea Market
  • 9. Retailer Strategy Mix
    • A strategy mix is the firm’s particular combination of:
      • store location,
      • operating procedures,
      • goods/services offered,
      • pricing tactics,
      • store atmosphere,
      • customer services, and
      • promotional methods
  • 10. B. Classification by Store-based retail strategy mix
    • Convenience Store
      • Typically well located
      • Open for long hours
      • Carries moderate number of items
    • Conventional Supermarket
      • Self-service food store with departmentalized grocery, meat and other related products
    • Combination Store
      • Unites supermarket and general merchandise in one facility
  • 11. B. Classification by Store-based retail strategy mix
    • Specialty Store
      • Sells one line of goods or service
    • Traditional Department Store
      • Large retail unit
      • Extensive assortment of goods and services
    • Full-line Discount Store
      • Type of department store with high volume but low cost selling
  • 12. B. Classification by Store-based retail strategy mix
    • Factory Outlet
      • Manufacturer owned store selling discounted merchandise
    • Membership Club
      • Buyers should be members
    • Flea Market
      • Many retail vendors sell a range of products
      • Street selling where buyers can haggle for prices
  • 13.
    • Direct Marketing
    • Direct Selling
    • Vending Machine
    • World-Wide Web
    • Other Emerging Retail Formats
    C. Classification by Nonstore-Based Retail Strategy Mix and Non-Traditional Retailing
  • 14.
    • Direct Marketing
      • Customers are exposed to non-personal medium
      • Examples are direct mail, TV, radio, magazines, newspapers, or SMS
    • Direct Selling
      • Personal contact with customers in their homes and other non-store locations
    • Vending Machine
      • Cash- or card-operated retailing format that dispenses goods or services
    C. Classification by Nonstore-Based Retail Strategy Mix and Non-Traditional Retailing
  • 15.
    • World-Wide Web
      • Online, interactive retailing
      • E-commerce, E-procurement, E-billing…..
    • Other Emerging Retail Formats
      • Video kiosks – freestanding, interactive computer terminals that display products and related information on a video screen.
      • Airport retailing – duty-free shopping centers.
    C. Classification by Nonstore-Based Retail Strategy Mix and Non-Traditional Retailing
  • 16. Activity
    • How can you non-traditionally sell the following:
      • Fastfood
      • Perfume
      • Photocopying services
      • School supplies
      • Baby products
  • 17. Question and Answer Q & A
  • 18. For next meeting…
    • Prepare a 10-min presentation (use your groupings) that will analyze your assigned retailer using the following dimensions:
      • Brief Company Profile
      • Type of Ownership
      • Store-based Classification
      • Nonstore-Based classification (if any)
      • Strategy Mix
        • store location,
        • operating procedures,
        • goods/services offered,
        • pricing tactics,
        • store atmosphere,
        • customer services, and
        • promotional methods
  • 19. References
    • Berman, Barry & Evans, Jpel, Retail Management 10 th Ed. (Person)
    • Retail Forward, Inc., “Twenty Trends for 2010: Retailing in an Age of Uncertainty”

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