INFORES E-commerce

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  • 1. INFORMATION RESOURCE MANAGEMENT Session 17 e-Commerce Prof. Shandy Sy October 31, 2007
  • 2. Session Outline
    • Lesson Recap
    • Introduction to e-Commerce
    • The Scope of e-Commerce
    • Essential e-Commerce Processes
    • Electronic Payment Processes
    • e-Commerce Success Factors
    • Next Session’s Preview
  • 3. Introduction
    • Today, electronic commerce is more than just buying and selling products online . Instead, it encompasses the entire online process of developing , marketing , selling , delivering , servicing , and paying for products and services transacted on internetworked, global marketplaces of customers, with the support of worldwide network of business partners.
  • 4. Scope
  • 5. eCommerce vs. eBusiness
    • eBusiness is more than just eCommerce. eBusiness refers to more strategic focus with an emphasis in the functions that occur using electronic capabilities thru automated information systems.
    • eCommerce is just a subset of an overall eBusiness strategy. It handles the sales aspect of an eBusiness.
  • 6. Categories of eCommerce
    • Business to Business (B2B)
    • It involves both electronic business marketplaces and direct market links between businesses.
    • ex: MAKRO B2B Website
  • 7. Categories of eCommerce
    • Business to Consumer (B2C)
    • Businesses develop attractive electronic marketplaces to sell products and services to consumers.
    • ex: Circuit City
  • 8. Categories of eCommerce
    • Consumer to Consumer (C2C)
    • Includes auction websites and electronic personal advertising.
    • ex: RentACoder
  • 9. Categories of eCommerce
    • other categories:
    • Business to Employee (B2E)
    • Business to Government (B2G)
    • Government to Government (G2G)
  • 10. Essential Processes
  • 11. Access Control & Security
    • Definition:
    • E-commerce processes must establish mutual trust and secure access between the parties in an e-commerce transaction by authenticating users , authorizing access , and enforcing security features
  • 12. Profiling & Personalizing
    • Definition:
    • Processes that gather data on you and your website behavior and choices , and build electronic profiles of your characteristics and preferences . These profiles are then used to recognize you as an individual user and provide you with a personalized view of the contents of the site, as well as product recommendations and personalized Web advertising
  • 13. Search Management
    • Definition:
    • Efficient and effective search processes provide a top e-commerce website capability that helps customers find the specific product or service they want to evaluate or buy
  • 14. Content & Catalog
    • Content Management – software that helps e-commerce companies develop, generate, deliver, update, and archive text data and multimedia information at e-commerce websites
    • Catalog Management – software that helps generate and manage catalog content
  • 15. Workflow Management
    • Definition:
    • Software that helps employees electronically collaborate to accomplish structured work tasks within knowledge-based business processes
  • 16. Event Notification
    • Definition:
    • Software that notifies customers, suppliers, employees, and other stakeholders of their status in a transaction based on events initiated by one of the parties
  • 17. Collaboration & Trading
    • Definition:
    • Processes that support the vital collaboration arrangements and trading services needed by customers, suppliers, and other stakeholders
  • 18. Electronic Payment
  • 19. eCommerce Success Factors
    • Selection and Value – attractive product selections, competitive prices, satisfaction guarantees, and customer support after the sale
    • Performance and Service – fast, easy navigation, shopping, and purchasing, and prompt shipping and delivery
  • 20. eCommerce Success Factors
    • Look and Feel – attractive web storefront, website shipping areas, multimedia product catalog pages, and shopping features
    • Advertising and Incentives – targeted web page advertising and e-mail promotions, discounts and special offers, including advertising at affiliate sites
  • 21. eCommerce Success Factors
    • Personal Attention – personal web pages, personalized product recommendations, Web advertising and e-mail notices, and interactive support for all customers
    • Community Relationships – virtual communities of customers, suppliers, company representatives, and others via newsgroups, chat rooms, and links to related sites
  • 22. eCommerce Success Factors
    • Security and Reliability – security of customer information and website transactions, trustworthy product information, and reliable order fulfillment
  • 23. Lesson Preview
    • Review:
    • Functional & Support Business Applications
    • ERP / SCM
    • eCommerce
    • 2 nd Long Quiz is Coming Up
      • Oct 22, 2008