Groupon

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Groupon

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  • CODrẻhơnbưuđiện
  • Instead of printing voucher directly from its websites, muachung in VN use high qua. Paper => respect to customer
  • Groupon

    1. 1. HCMC UNIVERSITY OF FOREIGN LANGUAGES & INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATION •Groups member: Tran Ngoc Anh Thu Le Thi Thanh Phuong Nguyen Minh Huy Ngo Thi Hue Page 1
    2. 2. Page 2
    3. 3. HCMC UNIVERSITY OF FOREIGN LANGUAGES & INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATION •Groups member: Tran Ngoc Anh Thu Le Thi Thanh Phuong Nguyen Minh Huy Ngo Thi Hue Page 3
    4. 4. Content: 1 • Groupon’s overview and business model. 2 • Advantages and disadvantages 3 • Groupon in Vietnam Page 4
    5. 5. Groupon’s overview and business model Page 5
    6. 6. I. Groupon overview 1. Definition of groupon. 2. Groupon’s achievementsII. Groupon business model. 1. How does Groupon work? 2. How to get the deals? 3. How does Groupon make money? Page 6
    7. 7. DEFINITION GROUP GROUPON COUPON Page 7
    8. 8. - A special type of coupon website that is offers group deals with deepdiscount to a group of consumers. Page 8
    9. 9. - Focus on the powerof collective purchasing Page 9
    10. 10. Groupon’s foundation• Founded in November 2008 by Andrew Mason Page 10
    11. 11. Andrew Mason-Was born in 1981- Graduated fromNorthwestern University“MUSIC DEGREE”-Founder and CEO of Groupon Page 11
    12. 12. Groupon overview• Founded in November 2008 by Andrew Mason• Headquarters: Chicago.• Website: www.Groupon.com Page 12
    13. 13. GROUPON’S ACHIEVEMENTS Page 13
    14. 14. Within 2 years…- Groupon sold 672 billioncoupons to over 100 million email subscribers. Page 14
    15. 15. + 615 markets… Page 15
    16. 16. $6.000.000.000 Page 16
    17. 17. Page 17
    18. 18. Within 2 years… - Declined Googles $6 Billionacquisition Page 18
    19. 19. Groupon reached $1 billion in sales,faster than any company in history Page 19
    20. 20. Page 20
    21. 21. BUSINESS MODEL Page 21
    22. 22. Page 22
    23. 23. How does groupon work? GROUPON DISCOUNT LOCAL CUSTOMER BUSINESS- Groupon negotiates with local businesses(suppliers/retailers) to offer deals. Page 23
    24. 24. How does groupon work? GROUPON Marketing channel LOCAL CUSTOMERBUSINESS- Groupon promotes deals and findcustomers through its marketing channel. Page 24
    25. 25. How does groupon work? GROUPON LOCAL CUSTOMER BUSINESS-Groupon sells coupons to customers andcharges commission from local businesses. Page 25
    26. 26. Page 26
    27. 27. Page 27
    28. 28. Page 28
    29. 29. CHARGES (30-50%) Full Price $40 Discounted Price $20Merchant $10 Groupon (50%) $10 Selling Delivery Marketing Management Cost Cost Cost Cost Page 29
    30. 30. Advantages &disadvantages Page 30
    31. 31. Model Ad on Site Discount voucher Offer discount if threshold (min number of buyers) is met • Payment CustomerSupplier • Page view (also web users) Suitable distribution and marketing channel for product/service Customer Merchants Bring the voucher to Shop and use • Offer product/service product/service • Hope to retain the customers Win-Win-Win for all 3 parties Page 31
    32. 32. AdvantagesGroupon• Source of Revenue• Low cost of building a website(users focus on deals only) Groupon.com charges 50%• Share viral costs with users Full-price service $40(via Facebook, chat) Discounted price $20 Groupon retains 50% of $20 Merchants receive $10 Page 32
    33. 33. AdvantagesSupplier• Sell big lots• Flexible marketing channel• Revenue up front• Some customers do not use the voucher before E-mail addresses of customers expiry $300million 25% free cash for supppliers Page 33
    34. 34. AdvantagesCustomer• Discounts• Explore preferences of connections Page 34
    35. 35. DisadvantagesGroupon• Unidentified price & service quality frommerchants may hurt the reputation ofthe web provider• Cant handle the floodof voucher users Page 35
    36. 36. DisadvantagesSupplier• Can’t guarantee customers will come back afterusing the discountCustomer• Pay up front• Indefinite price & service quality Page 36
    37. 37. Groupon in Vietnam Page 37
    38. 38. Development Of Groupon In Vietnam 3 WHY?? HOW?? WHEN?? Page 38
    39. 39. 1. When did Groupon appear in Vietnam? • Early of 2010 • The most potential market with high speed of development. • Average discount of about 30 –> 50% Page 39
    40. 40. 2. How does it work in Vietnam??• With the model of websites: Page 40
    41. 41. Page 41
    42. 42. Main objects Page 42
    43. 43. Fields EatingSpaTourism Page 43
    44. 44. PaymentCOD ( Cash On Delivery)Bank transfer through large banksATM, Internet Bankinge-Wallet: Soha Pay, MobiVi, Payoo…SMS: 51deal, phagia Page 44
    45. 45. Growth speed Page 45
    46. 46. 3.Which lead to its success??•Effective localization:COD by staff on motorbikeVouchers with high quality paperThe number of voucher Page 46
    47. 47. COD Page 47
    48. 48. Vouchers Page 48
    49. 49. OppotunitiesQuick and ConvenientSave time and moneyHerd behaviorInterest in price and promotion Page 49
    50. 50. Sumarize• An e-commerce _an advertising &marketing channel• Forcus on the Power ofCollective purchasing• Only get the dealsif enough people sign up Page 50
    51. 51. Sumarize• Profit for both merchant and customer• Customer: be careful with price & services• Merchant: lose their potential customer• In Vietnam: creative localization Page 51
    52. 52. Thanks for listening Page 52

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