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Groupon

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Groupon

Groupon

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  • please email me this doc. mohaidar@hotmail.com. Thanks
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  • pls send me this document... :)
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  • CODrẻhơnbưuđiện
  • Instead of printing voucher directly from its websites, muachung in VN use high qua. Paper => respect to customer
  • Transcript

    • 1. HCMC UNIVERSITY OF FOREIGN LANGUAGES & INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATION •Groups member: Tran Ngoc Anh Thu Le Thi Thanh Phuong Nguyen Minh Huy Ngo Thi Hue Page 1
    • 2. Page 2
    • 3. HCMC UNIVERSITY OF FOREIGN LANGUAGES & INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATION •Groups member: Tran Ngoc Anh Thu Le Thi Thanh Phuong Nguyen Minh Huy Ngo Thi Hue Page 3
    • 4. Content: 1 • Groupon’s overview and business model. 2 • Advantages and disadvantages 3 • Groupon in Vietnam Page 4
    • 5. Groupon’s overview and business model Page 5
    • 6. I. Groupon overview 1. Definition of groupon. 2. Groupon’s achievementsII. Groupon business model. 1. How does Groupon work? 2. How to get the deals? 3. How does Groupon make money? Page 6
    • 7. DEFINITION GROUP GROUPON COUPON Page 7
    • 8. - A special type of coupon website that is offers group deals with deepdiscount to a group of consumers. Page 8
    • 9. - Focus on the powerof collective purchasing Page 9
    • 10. Groupon’s foundation• Founded in November 2008 by Andrew Mason Page 10
    • 11. Andrew Mason-Was born in 1981- Graduated fromNorthwestern University“MUSIC DEGREE”-Founder and CEO of Groupon Page 11
    • 12. Groupon overview• Founded in November 2008 by Andrew Mason• Headquarters: Chicago.• Website: www.Groupon.com Page 12
    • 13. GROUPON’S ACHIEVEMENTS Page 13
    • 14. Within 2 years…- Groupon sold 672 billioncoupons to over 100 million email subscribers. Page 14
    • 15. + 615 markets… Page 15
    • 16. $6.000.000.000 Page 16
    • 17. Page 17
    • 18. Within 2 years… - Declined Googles $6 Billionacquisition Page 18
    • 19. Groupon reached $1 billion in sales,faster than any company in history Page 19
    • 20. Page 20
    • 21. BUSINESS MODEL Page 21
    • 22. Page 22
    • 23. How does groupon work? GROUPON DISCOUNT LOCAL CUSTOMER BUSINESS- Groupon negotiates with local businesses(suppliers/retailers) to offer deals. Page 23
    • 24. How does groupon work? GROUPON Marketing channel LOCAL CUSTOMERBUSINESS- Groupon promotes deals and findcustomers through its marketing channel. Page 24
    • 25. How does groupon work? GROUPON LOCAL CUSTOMER BUSINESS-Groupon sells coupons to customers andcharges commission from local businesses. Page 25
    • 26. Page 26
    • 27. Page 27
    • 28. Page 28
    • 29. CHARGES (30-50%) Full Price $40 Discounted Price $20Merchant $10 Groupon (50%) $10 Selling Delivery Marketing Management Cost Cost Cost Cost Page 29
    • 30. Advantages &disadvantages Page 30
    • 31. Model Ad on Site Discount voucher Offer discount if threshold (min number of buyers) is met • Payment CustomerSupplier • Page view (also web users) Suitable distribution and marketing channel for product/service Customer Merchants Bring the voucher to Shop and use • Offer product/service product/service • Hope to retain the customers Win-Win-Win for all 3 parties Page 31
    • 32. AdvantagesGroupon• Source of Revenue• Low cost of building a website(users focus on deals only) Groupon.com charges 50%• Share viral costs with users Full-price service $40(via Facebook, chat) Discounted price $20 Groupon retains 50% of $20 Merchants receive $10 Page 32
    • 33. AdvantagesSupplier• Sell big lots• Flexible marketing channel• Revenue up front• Some customers do not use the voucher before E-mail addresses of customers expiry $300million 25% free cash for supppliers Page 33
    • 34. AdvantagesCustomer• Discounts• Explore preferences of connections Page 34
    • 35. DisadvantagesGroupon• Unidentified price & service quality frommerchants may hurt the reputation ofthe web provider• Cant handle the floodof voucher users Page 35
    • 36. DisadvantagesSupplier• Can’t guarantee customers will come back afterusing the discountCustomer• Pay up front• Indefinite price & service quality Page 36
    • 37. Groupon in Vietnam Page 37
    • 38. Development Of Groupon In Vietnam 3 WHY?? HOW?? WHEN?? Page 38
    • 39. 1. When did Groupon appear in Vietnam? • Early of 2010 • The most potential market with high speed of development. • Average discount of about 30 –> 50% Page 39
    • 40. 2. How does it work in Vietnam??• With the model of websites: Page 40
    • 41. Page 41
    • 42. Main objects Page 42
    • 43. Fields EatingSpaTourism Page 43
    • 44. PaymentCOD ( Cash On Delivery)Bank transfer through large banksATM, Internet Bankinge-Wallet: Soha Pay, MobiVi, Payoo…SMS: 51deal, phagia Page 44
    • 45. Growth speed Page 45
    • 46. 3.Which lead to its success??•Effective localization:COD by staff on motorbikeVouchers with high quality paperThe number of voucher Page 46
    • 47. COD Page 47
    • 48. Vouchers Page 48
    • 49. OppotunitiesQuick and ConvenientSave time and moneyHerd behaviorInterest in price and promotion Page 49
    • 50. Sumarize• An e-commerce _an advertising &marketing channel• Forcus on the Power ofCollective purchasing• Only get the dealsif enough people sign up Page 50
    • 51. Sumarize• Profit for both merchant and customer• Customer: be careful with price & services• Merchant: lose their potential customer• In Vietnam: creative localization Page 51
    • 52. Thanks for listening Page 52

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