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Shifting Trends In QSRs
 

Shifting Trends In QSRs

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A look at how trends have changed in the QSR industry

A look at how trends have changed in the QSR industry

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    Shifting Trends In QSRs Shifting Trends In QSRs Presentation Transcript

    • Shifting Trends in QSRs May 2011
    • Promotionshaveshifted fromthe static . . .- in store contests- loyalty programs- punch cards- cut out coupons
    • . . . To thedynamic,online, social,and interactive- Facebook- Twitter- You Tube- Google- Groupon- Living Social- Mobile Apps- Foursquare
    • For example . . .Arby’s ChickenSalad Taste-Offlives onFacebook,and isexpanded via:- Arbys.com- Twitter #tasteoff- You Tube- Foursquare
    • The Arby’spromotion evencontinues intoadvertisingwithGoogleAdwords
    • Celebrityendorsementshave evolvedfrom using . . .Stars to talkabout yourproduct
    • . . . To utilizingin-house chefsasbrandambassadorsand thegateway totransparency
    • What trends have changed in QSR promotions?• The consumer Relationship• The definition of Value• The brand Experience
    • The Relationship(from) One-Way/Monologue
    • The Relationship(to) Customer Participation & Engagement
    • My Taco Johns
    • My Taco Johns
    • Kogi
    • Defining Value(from) Value: low price point items to draw people in
    • Defining Value(to) Values: something extra that people are willing to “invest” in
    • Naked Pizza “The idea behind NakedPizza is simple: build a great tasting pizza that actually contributes positively to human health”
    • Chick-fil-A & KFC
    • Rate Tate’s Chicken
    • The Experience(from) Getting people in the front door
    • The Experience(to) Extending the brand experience beyond the four walls
    • Dairy Queen Blizzard Truck
    • Qdoba Mini Street Tacos
    • Key Takeaways• It’s all about the customer relationship – social, personal, and interactive• People want more than just a good price, they want a great experience• Brands are making the shift from the store front to anywhere and everywhere