Do you know how patient your users are?
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Do you know how patient your users are?

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As web engineers, we're always looking at ways to reduce page load time. Then one day your product manager asks for a new feature that is "sure to bring in millions of dollars", but of course you know ...

As web engineers, we're always looking at ways to reduce page load time. Then one day your product manager asks for a new feature that is "sure to bring in millions of dollars", but of course you know that it will make the site slower.

Do you have the data you need to decide if this tradeoff is worth it? Will enough users wait for the longer page load to get this new feature?

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    Do you know how patient your users are? Do you know how patient your users are? Presentation Transcript

    • • Philip Tellis • @bluesmoon • ptellis@soasta.com • SOASTA • boomerang Confoo 2014 / 2014-02-26 How patient are your users? 1
    • How patient are your users? Philip Tellis / ptellis@soasta.com Confoo 2014 / 2014-02-26 Confoo 2014 / 2014-02-26 How patient are your users? 2
    • How long would you mind waiting? Confoo 2014 / 2014-02-26 How patient are your users? 3
    • No internet in my room last night Confoo 2014 / 2014-02-26 How patient are your users? 4
    • • 11:30pm – called tech support • 11:50pm – got fed up of refreshing every 5 minutes Confoo 2014 / 2014-02-26 How patient are your users? 5
    • while true; do curl -v www.google.com && say "Connected" && break; sleep 60; done Confoo 2014 / 2014-02-26 How patient are your users? 6
    • Does what you’re waiting for affect your answer? Confoo 2014 / 2014-02-26 How patient are your users? 7
    • Does what you’re waiting for affect your answer? Confoo 2014 / 2014-02-26 How patient are your users? 8
    • What if you’re paying for it? Confoo 2014 / 2014-02-26 How patient are your users? 9
    • Would you wait longer for a more expensive/exclusive item? Confoo 2014 / 2014-02-26 How patient are your users? 10
    • Can the whole waiting process be made more interesting? Confoo 2014 / 2014-02-26 How patient are your users? 11
    • How do you ask your users these questions and get honest answers? Confoo 2014 / 2014-02-26 How patient are your users? 12
    • Try some RUM Confoo 2014 / 2014-02-26 How patient are your users? 13
    • Jean-Antoine Nollet – 1746 Confoo 2014 / 2014-02-26 How patient are your users? 14
    • 260 years later, we packaged his methods into a JavaScript library and started measuring real users boomerang.js Confoo 2014 / 2014-02-26 How patient are your users? 15
    • So let’s look at a very important recent event in world politics Confoo 2014 / 2014-02-26 How patient are your users? 16
    • It’s been good for Canada Confoo 2014 / 2014-02-26 How patient are your users? 17
    • And there was this... Confoo 2014 / 2014-02-26 How patient are your users? 18
    • This game went into overtime (did anyone mind?) Confoo 2014 / 2014-02-26 How patient are your users? 19
    • which web users had a better experience? Confoo 2014 / 2014-02-26 How patient are your users? 20
    • Well, overall, Canada probably, but what does the data say? Confoo 2014 / 2014-02-26 How patient are your users? 21
    • US load time v/s CA load time for different periods Canada: 4.7-5.5-3.9s USA: 3.9-4.1-3.7s Confoo 2014 / 2014-02-26 How patient are your users? 22
    • Score: 0-0 Canada: low tolerance for errors USA: 50% tolerance for errors Confoo 2014 / 2014-02-26 How patient are your users? 23
    • USA scores twice – 0-2 Canada: LD25 == 4.5s USA: LD25 == 5.7s Confoo 2014 / 2014-02-26 How patient are your users? 24
    • Canada comes back – 2-2 Canada: LD25 == 5.5s USA: LD25 == 4.7s Confoo 2014 / 2014-02-26 How patient are your users? 25
    • Sudden Death – 3-2 Canada: LD25 == 5s USA: LD25 == 3.5s, 84% likely to leave on error Confoo 2014 / 2014-02-26 How patient are your users? 26
    • Real User Experiences youtube.com/watch?v=WNkK0EX4DFE Confoo 2014 / 2014-02-26 How patient are your users? 27
    • what a user is doing affects how patient they are One of these is an e-commerce site, the other is a gaming site Confoo 2014 / 2014-02-26 How patient are your users? 28
    • We’ve also found that patience is a fairly cultural thing Confoo 2014 / 2014-02-26 How patient are your users? 29
    • Is choice of browser part of modern culture? Confoo 2014 / 2014-02-26 How patient are your users? 30
    • Weekdays v/s Weekends Confoo 2014 / 2014-02-26 How patient are your users? 31
    • Happy users are more patient, so keep your users engaged while they wait Confoo 2014 / 2014-02-26 How patient are your users? 32
    • For similar data for your own site, sign up for mPulse at http://www.soasta.com/free or get in touch Confoo 2014 / 2014-02-26 How patient are your users? 33
    • Thank You! Questions? Confoo 2014 / 2014-02-26 How patient are your users? 34
    • • Philip Tellis • @bluesmoon • philip@bluesmoon.info • www.SOASTA.com • boomerang • LogNormal Blog Confoo 2014 / 2014-02-26 How patient are your users? 35
    • Image Credits • Waiting http://www.flickr.com/photos/johnragai/9958782434/ • Waiting for Dad http://www.flickr.com/photos/soldiersmediacenter/6032825082/ • Soggy in front of the Apple Store http://www.flickr.com/photos/quinnanya/2657709413/ • Cyclists wait in line @ Starbucks for the bathroom http://www.flickr.com/photos/bitchcakes/4573033716/ • Streetpong http://streetpong.info/ • RUM Warehouse http://www.flickr.com/photos/razmataz/5000536661/ • Jean-Antoine Nollet http://en.wikipedia.org/wiki/Jean-Antoine_Nollet • Russia Olympic Rings closing ceremonies Sochi 2014 http://www.flickr.com/photos/ifindkarma/12728433773/ • Beer Fridge https://twitter.com/Molson_Canadian/status/432553007285145600/photo/1 • Canada-USA http://www.sochi2014.com/en/ice-hockey-women-s-gold-medal-game-01 Confoo 2014 / 2014-02-26 How patient are your users? 36