5 Myths about M2M
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5 Myths about M2M

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Blueslice presents five myths regarding device management in the Machine-to-machine industry, from M2M United, Chicago, June 24 2008.

Blueslice presents five myths regarding device management in the Machine-to-machine industry, from M2M United, Chicago, June 24 2008.

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5 Myths about M2M 5 Myths about M2M Presentation Transcript

  • “ Powering an Enhanced M2M Value Chain”
    • Corporate Overview and Mission
    • Headquarters in Montreal, Canada
    • Founded in 2001
    • Mission to lead HLR/HSS market for multi-profile subscriber management
    • Solution tailor-made for M2M MNOs and SPs
    • Commercially available, field-proven solution
    • Selected and deployed by leading mobile players in Americas, EMEA and Asia
    • Partnerships with Comverse, Ericsson, ALU, Cisco, Oracle, Sonus, Starent
    • 4 straight quarters of profitability
  • Blueslice Story: Convergence Begins At the Level of the Subscriber
    • 5 myths about M2M
    • Myth #1: M2M Applications are very costly
  • Reality: Opportunities Exist to Make Cellular M2M Cheaper
    • Concerns about ARPU
    • Focus on quality network usage
    • Generate revenue from underutilized GPRS networks
    • Reconsider the M2M value chain
  • Reality: A Device is Different from a Consumer Differentiate how a network views a consumer vs a device to make M2M cheaper
    • Quality per device
    • Drive quantity per user
    • Generate usage of GPRS
    • Demands high data rates
    • Lower ARPU
    • High ARPU
    • Low traffic
    • High Traffic
    • Myth 2: MNOs need to dedicate expensive network resources for M2M
  • Reality: Reconsider the Value Chain
    • Carriers  concerned about expensive network resources, ARPU eroded
    • M2M SPs  need better device management, range of services, cost control
    • Businesses  want wider range of M2M apps
    • Solution? Network equipment designed for M2M volumes & a new value chain
    • Need to compensate for low ARPU
    • MNO charges on “quantity” of info
    • M2M no longer degrading ARPU
    • Recognition of “value” of info per device
    Devices managed like consumer profiles Setup & usage revenue model Devices managed as per high volumes Usage-only revenue model M2M Devices M2M Reseller Mobile Network Operator (MNO) Customers Customer Interfaces Provisioning M2M DB Asset M2M Applications Charging Monitoring Mobile Applications Traditional Wireless M2M Value chain – revenue models disconnect: M2M Devices M2M BU or M2M Service Provider MNO Customers Customer Interfaces Provisioning M2M DB Asset M2M Applications Charging Monitoring Mobile Applications New Wireless M2M Value chain – better alignment of revenue models:
    • Myth #3: GSM and M2M profiles must be disconnected across multiple databases
  • Reality: Optimize Network Management & Service Opportunities
    • Host GSM profiles & M2M profiles on ONE box with XML access and carrier interworking
    • Customizable fields, profile flexibility
      • non-3GPP data, e.g. serial #s
    • Optimal device management
    • Adapted to M2M volumes
  • Reality: Profiles Can Be Consolidated Across Multiple DBs
    • Myth #4: Even though M2M business is global, it is difficult to connect services across multiple countries
  • Reality: Better roaming model to reduce costs & offer consistent services in multiple markets
    • One asset, multiple IMSIs
    • Myth #5: Each device must have its own IMSI and MSISDN & these are locked 1:1
  • Reality: New Opportunities with Device Identities
    • IMSI and MSISDN ranges are expensive
    • Easier to justify costs by sharing MSISDNs and IMSIs or eliminating them
  • Unlock the 1:1 connection
    • 1. A village with 1 IMSI:
    • 2. Devices without MSISDN:
    • Bonus Myth:
    • If we ignore M2M, it will go away
  • Reality: M2M Is Growing Steadily & Ripe For Exploitation
    • Untapped mass market
    • Voice markets saturated
    • How can carriers make sums of money from it?
    • Access to more applications?
    • Not going away!
    Sources: ABI Research, The Economist
  • Blueslice Customers & Partners
  • “ Powering an Enhanced M2M Value Chain”
  • Backup Slides
  • Market Forces: Creating multi-profile subscribers Convergence Device Diversification Global Mobile Roaming Machine-to-Machine Dual-mode & FMC VoIP Service Providers Quad-Play & MSO Truphone Global Mobile Roaming Machine-to-Machine Dual-mode & FMC VoIP Service Providers Quad-Play & MSO Growth in Mobile Profiles Multiple identities Multiple numbers Multiple devices Multiple domains Multiple applications Towards multi-profile subscribers
  • Subscriber Convergence For Network Simplification & FMC Opportunities Subscriber Profiles & Global Schema SIP Registrar Domain Selection Function SIP Redirect Server HLR/AuC HSS SS7/MAP DIAMETER GSM Registration Agent SIP REGISTER SIP INVITE SIP REGISTER FMC SIP-AS AAA RADIUS
  • Simplifying management of multi-profile subs PROBLEM
    • Legacy platforms manage subscriber profiles in disparate silos
    • Subscriber management costs are high
    • Profiles distributed in many nodes
    • No central view of customer data
    • Profile duplication & de-synchronization
    • Each roaming identity requires HLR entry
    • Incompatible registration & authentication
    • Independent call routing/mediation
    OSS Multi-profile subscriber GSM/ UMTS SIP/VoIP IMS WiFi, WiMAX, 4G SIP Reg HSS HLR/ AuC M2M DB App Servers SOLUTION SIP Reg HSS HLR/ AuC M2M DB App Servers
    • Blueslice augments HLR/HSS with multi-profile capabilities
    • Economically disruptive solution
    • Profiles converged in one node
    • Consolidated view of customer data
    • Full synchronization across domains
    • Unlimited roaming identities per user
    • Converged registration & authentication
    • Optimal call mediation across domains
    OSS Multi-profile subscriber GSM/ UMTS SIP/VoIP IMS WiFi, WiMAX, 4G Multi- profile
  • Converged Subscriber Platform Innovative, scalable & flexible
    • Truly Next-Generation
    • ATCA ® high-availability & open standard Linux platform
    • Extremely flexible data customization
    • Simplified operations, faster deployments
    • Carrier-grade blade architecture, optimized for mobile & VoIP
    • Unequalled Scalability & Density
    • Scalability : from 100K to 6M subs per ATCA shelf
    • Density : Up to 18M subs per frame (50M subs/sq.m)
    • Pay-as-You-Grow pricing scheme
    • Unique Multi-Profile Features
    • Integrated HLR, AuC, HSS, SIP Registrar and Redirect server
    • Low Cost Roaming via patented Multi-IMSI & Virtual Numbers
    • Converged GSM/VoIP registration, authentication & mediation
    • Consolidated XML-based Subscriber Data Management
    Changing the way operators manage subscriber data