5 Myths about M2M

6,853 views

Published on

Blueslice presents five myths regarding device management in the Machine-to-machine industry, from M2M United, Chicago, June 24 2008.

Published in: Economy & Finance, Travel
2 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total views
6,853
On SlideShare
0
From Embeds
0
Number of Embeds
121
Actions
Shares
0
Downloads
481
Comments
2
Likes
2
Embeds 0
No embeds

No notes for slide

5 Myths about M2M

  1. 1. “ Powering an Enhanced M2M Value Chain”
  2. 2. <ul><li>Corporate Overview and Mission </li></ul><ul><li>Headquarters in Montreal, Canada </li></ul><ul><li>Founded in 2001 </li></ul><ul><li>Mission to lead HLR/HSS market for multi-profile subscriber management </li></ul><ul><li>Solution tailor-made for M2M MNOs and SPs </li></ul><ul><li>Commercially available, field-proven solution </li></ul><ul><li>Selected and deployed by leading mobile players in Americas, EMEA and Asia </li></ul><ul><li>Partnerships with Comverse, Ericsson, ALU, Cisco, Oracle, Sonus, Starent </li></ul><ul><li>4 straight quarters of profitability </li></ul>
  3. 3. Blueslice Story: Convergence Begins At the Level of the Subscriber
  4. 4. <ul><li>5 myths about M2M </li></ul>
  5. 5. <ul><li>Myth #1: M2M Applications are very costly </li></ul>
  6. 6. Reality: Opportunities Exist to Make Cellular M2M Cheaper <ul><li>Concerns about ARPU </li></ul><ul><li>Focus on quality network usage </li></ul><ul><li>Generate revenue from underutilized GPRS networks </li></ul><ul><li>Reconsider the M2M value chain </li></ul>
  7. 7. Reality: A Device is Different from a Consumer Differentiate how a network views a consumer vs a device to make M2M cheaper <ul><li>Quality per device </li></ul><ul><li>Drive quantity per user </li></ul><ul><li>Generate usage of GPRS </li></ul><ul><li>Demands high data rates </li></ul><ul><li>Lower ARPU </li></ul><ul><li>High ARPU </li></ul><ul><li>Low traffic </li></ul><ul><li>High Traffic </li></ul>
  8. 8. <ul><li>Myth 2: MNOs need to dedicate expensive network resources for M2M </li></ul>
  9. 9. Reality: Reconsider the Value Chain <ul><li>Carriers  concerned about expensive network resources, ARPU eroded </li></ul><ul><li>M2M SPs  need better device management, range of services, cost control </li></ul><ul><li>Businesses  want wider range of M2M apps </li></ul><ul><li>Solution? Network equipment designed for M2M volumes & a new value chain </li></ul>
  10. 10. <ul><li>Need to compensate for low ARPU </li></ul><ul><li>MNO charges on “quantity” of info </li></ul><ul><li>M2M no longer degrading ARPU </li></ul><ul><li>Recognition of “value” of info per device </li></ul>Devices managed like consumer profiles Setup & usage revenue model Devices managed as per high volumes Usage-only revenue model M2M Devices M2M Reseller Mobile Network Operator (MNO) Customers Customer Interfaces Provisioning M2M DB Asset M2M Applications Charging Monitoring Mobile Applications Traditional Wireless M2M Value chain – revenue models disconnect: M2M Devices M2M BU or M2M Service Provider MNO Customers Customer Interfaces Provisioning M2M DB Asset M2M Applications Charging Monitoring Mobile Applications New Wireless M2M Value chain – better alignment of revenue models:
  11. 11. <ul><li>Myth #3: GSM and M2M profiles must be disconnected across multiple databases </li></ul>
  12. 12. Reality: Optimize Network Management & Service Opportunities <ul><li>Host GSM profiles & M2M profiles on ONE box with XML access and carrier interworking </li></ul><ul><li>Customizable fields, profile flexibility </li></ul><ul><ul><li>non-3GPP data, e.g. serial #s </li></ul></ul><ul><li>Optimal device management </li></ul><ul><li>Adapted to M2M volumes </li></ul>
  13. 13. Reality: Profiles Can Be Consolidated Across Multiple DBs
  14. 14. <ul><li>Myth #4: Even though M2M business is global, it is difficult to connect services across multiple countries </li></ul>
  15. 15. Reality: Better roaming model to reduce costs & offer consistent services in multiple markets <ul><li>One asset, multiple IMSIs </li></ul>
  16. 16. <ul><li>Myth #5: Each device must have its own IMSI and MSISDN & these are locked 1:1 </li></ul>
  17. 17. Reality: New Opportunities with Device Identities <ul><li>IMSI and MSISDN ranges are expensive </li></ul><ul><li>Easier to justify costs by sharing MSISDNs and IMSIs or eliminating them </li></ul>
  18. 18. Unlock the 1:1 connection <ul><li>1. A village with 1 IMSI: </li></ul><ul><li>2. Devices without MSISDN: </li></ul>
  19. 19. <ul><li>Bonus Myth: </li></ul><ul><li>If we ignore M2M, it will go away </li></ul>
  20. 20. Reality: M2M Is Growing Steadily & Ripe For Exploitation <ul><li>Untapped mass market </li></ul><ul><li>Voice markets saturated </li></ul><ul><li>How can carriers make sums of money from it? </li></ul><ul><li>Access to more applications? </li></ul><ul><li>Not going away! </li></ul>Sources: ABI Research, The Economist
  21. 21. Blueslice Customers & Partners
  22. 22. “ Powering an Enhanced M2M Value Chain”
  23. 23. Backup Slides
  24. 24. Market Forces: Creating multi-profile subscribers Convergence Device Diversification Global Mobile Roaming Machine-to-Machine Dual-mode & FMC VoIP Service Providers Quad-Play & MSO Truphone Global Mobile Roaming Machine-to-Machine Dual-mode & FMC VoIP Service Providers Quad-Play & MSO Growth in Mobile Profiles Multiple identities Multiple numbers Multiple devices Multiple domains Multiple applications Towards multi-profile subscribers
  25. 25. Subscriber Convergence For Network Simplification & FMC Opportunities Subscriber Profiles & Global Schema SIP Registrar Domain Selection Function SIP Redirect Server HLR/AuC HSS SS7/MAP DIAMETER GSM Registration Agent SIP REGISTER SIP INVITE SIP REGISTER FMC SIP-AS AAA RADIUS
  26. 26. Simplifying management of multi-profile subs PROBLEM <ul><li>Legacy platforms manage subscriber profiles in disparate silos </li></ul><ul><li>Subscriber management costs are high </li></ul><ul><li>Profiles distributed in many nodes </li></ul><ul><li>No central view of customer data </li></ul><ul><li>Profile duplication & de-synchronization </li></ul><ul><li>Each roaming identity requires HLR entry </li></ul><ul><li>Incompatible registration & authentication </li></ul><ul><li>Independent call routing/mediation </li></ul>OSS Multi-profile subscriber GSM/ UMTS SIP/VoIP IMS WiFi, WiMAX, 4G SIP Reg HSS HLR/ AuC M2M DB App Servers SOLUTION SIP Reg HSS HLR/ AuC M2M DB App Servers <ul><li>Blueslice augments HLR/HSS with multi-profile capabilities </li></ul><ul><li>Economically disruptive solution </li></ul><ul><li>Profiles converged in one node </li></ul><ul><li>Consolidated view of customer data </li></ul><ul><li>Full synchronization across domains </li></ul><ul><li>Unlimited roaming identities per user </li></ul><ul><li>Converged registration & authentication </li></ul><ul><li>Optimal call mediation across domains </li></ul>OSS Multi-profile subscriber GSM/ UMTS SIP/VoIP IMS WiFi, WiMAX, 4G Multi- profile
  27. 27. Converged Subscriber Platform Innovative, scalable & flexible <ul><li>Truly Next-Generation </li></ul><ul><li>ATCA ® high-availability & open standard Linux platform </li></ul><ul><li>Extremely flexible data customization </li></ul><ul><li>Simplified operations, faster deployments </li></ul><ul><li>Carrier-grade blade architecture, optimized for mobile & VoIP </li></ul><ul><li>Unequalled Scalability & Density </li></ul><ul><li>Scalability : from 100K to 6M subs per ATCA shelf </li></ul><ul><li>Density : Up to 18M subs per frame (50M subs/sq.m) </li></ul><ul><li>Pay-as-You-Grow pricing scheme </li></ul><ul><li>Unique Multi-Profile Features </li></ul><ul><li>Integrated HLR, AuC, HSS, SIP Registrar and Redirect server </li></ul><ul><li>Low Cost Roaming via patented Multi-IMSI & Virtual Numbers </li></ul><ul><li>Converged GSM/VoIP registration, authentication & mediation </li></ul><ul><li>Consolidated XML-based Subscriber Data Management </li></ul>Changing the way operators manage subscriber data

×