Enabling good governance by providing information on policies, strategies, best practices, innovations and use of technology for integrated, interoperable and transformed government services through news, seminars, workshops and discussion board

Why government? Government is the biggest buyer among all verticals in India and it contributes 40 percent of the total pie (Source: IDC/Dataquest) OND/JFM are the two biggest quarters in terms of government spending Due to economic slowdown, government is trying to inject lot of money in the market. The government’s contribution to overall pie will definitely increase with each passing quarter creating a multiplier effect in the market The Sixth Pay Commission has also created a multiplier effect as government employed consumers are the largest buyers. So, positioning will add value to brand among these individuals for their personal consumption as well The government is the biggest spender both as a corporate as well as end consumer. So, there is a golden opportunity to target government in the next 6 months

Government is the biggest buyer among all verticals in India and it contributes 40 percent of the total pie (Source: IDC/Dataquest)

OND/JFM are the two biggest quarters in terms of government spending

Due to economic slowdown, government is trying to inject lot of money in the market. The government’s contribution to overall pie will definitely increase with each passing quarter creating a multiplier effect in the market

The Sixth Pay Commission has also created a multiplier effect as government employed consumers are the largest buyers. So, positioning will add value to brand among these individuals for their personal consumption as well

Why iGovernment iGovernment is India’s first comprehensive portal on government vertical We cover verticals like education, health, infrastructure, economy, agriculture, environment, e-gov and economy iGovernment is the only credible source of information in the government vertical iGovernment reaches out to more than 40,000 key government decision makers daily 362,100 visits in last calendar month Average time spent on website is 8.2 minutes So, we therefore give you the right environment and the right audience to communicate the right message Rub off Effect iGovernment target audience is top govt officials like bureaucrats, politicians, judges, academicians, PSU heads, NIC officials and vendors forming a potent group of HNIs

iGovernment is India’s first comprehensive portal on government vertical

We cover verticals like education, health, infrastructure, economy, agriculture, environment, e-gov and economy

iGovernment is the only credible source of information in the government vertical

iGovernment reaches out to more than 40,000 key government decision makers daily

362,100 visits in last calendar month

Average time spent on website is 8.2 minutes

Government: The biggest vertical India tops public sector IT spending in Asia Expected CAGR 19.5% by 2010 (Springboard Research) Expected CAGR 17.6% by 2011 (IDC) Rs 23,000 Cr -- National e-Governance Plan Rs 5,742 Cr -- Citizen Service Center (CSC) Rs 3,334 Cr -- State Wide Area Network (SWAN) connecting 7,431 PoPs across India Rs 1,623 Cr -- State Data Center

India tops public sector IT spending in Asia

Expected CAGR 19.5% by 2010 (Springboard Research)

Expected CAGR 17.6% by 2011 (IDC)

Rs 23,000 Cr -- National e-Governance Plan

Rs 5,742 Cr -- Citizen Service Center (CSC)

Rs 3,334 Cr -- State Wide Area Network (SWAN) connecting 7,431 PoPs across India

Rs 1,623 Cr -- State Data Center

Government now need to graduate from vanilla ‘e’ to

Government now need to graduate from vanilla ‘e’ to

What leaders say… “ i-governance (or integrated services) is the logical culmination of e-governance. Each state would need to assess how ready they are and when they can make the transition to i-governance . The trajectory would largely be similar for most states, but the pace and spread would vary from state to state ” R Chandrashekhar Additional Secretary e-Gov of India

“ i-governance (or integrated services) is the logical culmination of e-governance. Each state would need to assess how ready they are and when they can make the transition to i-governance . The trajectory would largely be similar for most states, but the pace and spread would vary from state to state ”

What leaders say… “ My State is looking at not only a transformation from traditional government to e-Governance but further to i-Governance. The ‘I’ here stands for integrated services to the citizens. i-Government will be a Government that works as one complex but smoothly managed organization functioning across departmental boundaries in the service of the citizens, designed to reap synergies, consolidate resources and exploit new opportunities for the common good ” Bhupinder Singh Hooda, Chief Minister Haryana at the 11th National e-Governance Conference 2008, Panchkula

“ My State is looking at not only a transformation from traditional government to e-Governance but further to i-Governance. The ‘I’ here stands for integrated services to the citizens. i-Government will be a Government that works as one complex but smoothly managed organization functioning across departmental boundaries in the service of the citizens, designed to reap synergies, consolidate resources and exploit new opportunities for the common good ”

We provide information On policies, strategies, best practices, innovations and use of technology in improving governance through News Reports Interviews Columns Case Studies

On policies, strategies, best practices, innovations and use of technology in improving governance through

News

Reports

Interviews

Columns

Case Studies

We provide platform For knowledge sharing through Discussion Forums Seminars Workshops Conferences

For knowledge sharing through

Discussion Forums

Seminars

Workshops

Conferences

We cover Horizontal Segments e-Gov – Technology Policy – Economy Vertical Segments Education – Agriculture Health – Human Rights Infrastructure – Environment Resource Centre White Paper – Reports – Statistics Directory – My Vendor – Press Release

Horizontal Segments

e-Gov – Technology

Policy – Economy

Vertical Segments

Education – Agriculture

Health – Human Rights

Infrastructure – Environment

Resource Centre

White Paper – Reports – Statistics

Directory – My Vendor – Press Release

We reach Reaching out 40,000 subscribers every day Target audience — Bureaucrats, Judiciary, Legislatives, PSU heads, Academician, NGOs, NIC and vendors across India and abroad Current report to comment ratio is 1:1

Reaching out 40,000 subscribers every day

Target audience — Bureaucrats, Judiciary, Legislatives, PSU heads, Academician, NGOs, NIC and vendors across India and abroad

Current report to comment ratio is 1:1

Average time spent on site Up to 1 Min 11% 1 to 3 Min 31% 3 to 10 Min 33% 10 to 30 Min 21% > 30 Min 4%

Visitor stats 362,100 visits in last calendar month Depth of Visit No of Pages Percentage of all visitors 2 pages 51% 3 to 4 pages 30% 5 to 7 pages 12% > 8 pages 7% Avergae page view 2.9 * excludes the visitors visiting single page Website Stickiness Recency of Visit Percentage of all visitors Last 24 Hours 89% 1 days ago 2% 2 days ago 1% 3 days ago 1% 4 days ago 1% 5 days ago 1% 6 days ago 0.4% 7 days ago 0.4% More than 7 days ago 5%

Readership profile and PSU heads

Logo on Top Task Bar: (Across the site) Rs 150,000 per month Top News Banner: (Across the site) Rs 250,000 per month Top Banner: (Across the site) Rs 300,000 per month RHS Small Banner Rs 100,000 per month RHS Square Banner Rs 120,000 per month RHS Vertical Banner Rs 100,000 per month Gold Vendor Sticky: Logo and 15-20 words about the company (across the site) Clubbed with Gold Vendor Package Interview of the week sponsorship Rs 100,000 per month

Advertisement Specifications Home Page Types of Banners Size Quantity Cost (Rs) Top Banner: (Across the site) 728 x 90 1 300000 Top News Banner: (Across the site) 572 x 75 1 250000 625 x 75* Logo on Top Task Bar: (Across the site) -- -- 150,000 RHS Vertical Banner 120 x 600 1 100,000 RHS Square Banner 179x 153 2 120,000 RHS Small Banner 179 x 90 2 100,000 Sponsorship Logo with Interview of the week -- 1 100,000 * Size of this banner is differ in inside pages Inside Page Types of Banners Size Quantity Cost (Rs) RHS Small Banner: (Across Inside section) 295 x 75 2 125,000

Mast Head Banner: Rs 125,000 per month (Size: 125 x 60) Top news Square Banner: Rs 150,000 per month (Size: 265 x 233) Middle Banner at section break: Rs 100,000 per month (Size 550 x 75) Newsletter Properties EDM Option Cost (Rs) E-mailers 40,000 per EDM

Innovations Types of Innovations Cost (Rs) Floater on Home Page (1 time) 75,000 Floater on Sections (1 time) 50,000 Site Capture (for 1 Day) 200,000 Ticker across the site (per month) 200,000 Mouse Trails (across the site for 1 day) 75,000

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