Alex Naar- Ecotourism Green Monday 12-12-11

Sustainability and Tourism In Partnership with:ECU’s Office of Innovation, Engagement and Economic Development

Tourism in North CarolinaIn 2010• Sixthmost visited state in the U.S• with 36.8 million visitors• who spent$17 billion while visiting the state• directly supporting 185,500 jobs• and contributing $1.5 million in state and local taxes

Easy to Understand Why

But Might Not Stay that Way

Some broad questions to ponder?• What will we rename Glacier National Park?• How limited can a view be due to air pollution and still be breathtaking?• What happens if ski resorts can’t make snow until after Christmas?• How many people can hike on the same trail before you’re just standing in a line?• Will the destinations you visited as a child still be there to take your children (or grandchildren)? Is travel sustainable?

Greening of Tourism Industry

State Level Sustainable Tourism

Why pursue sustainability in tourism?1. Decrease costs/improve profits;2. Responding to consumer demand;3. Governmental regulation;4. Contribute to the well-being of the community.

Core Mission of Our CenterTo transform the tourism industry in its adoption andapplication of sustainable actions for positive economicgrowth and general community development. a) graduate education and training b) research, and c) service and consultancy.Target audiences: tourism businesses, government entities, NGO’s and individual travelers.

Some Trends…•All things equal, travelers prefer greener options• Small, but growing, segment of travel market are seeking greenertravel options• Conflict between luxury and green is over• Travelers are becoming better educated and more demandingabout sustainable tourism• Business travel leading the way• Not all green practices have same impact on cost savings orattracting customers• Very strong and growing number of travelers seeking authenticexperiences

Alex Naar Director of Sustainable Tourism OutreachOffice of Innovation, Engagement, and Economic Development and Center for Sustainable Tourism Email: naara@ECU.edu Telephone: (252)737-1346 www.sustainabletourism.org Serving the Region, State and Nation.

Alex Naar- Ecotourism Green Monday 12-12-11

by blueridgesustainability on Dec 14, 2011

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