The New Way To Use Social Media To Generate Leads

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How to leverage the new design changes in:
- Twitter
- LinkedIn
- YouTube
- Google+
- Facebook
The formatting on devices and applications including:
- Standard browsers
- IOS applications

More more information please go to: http://www.blueprintinternetmarketing.com

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The New Way To Use Social Media To Generate Leads

  1. 1. The New Way To Use Social Media to Generate Leads
  2. 2. What We Are Going To Cover• How to leverage the new design changes in: ‣ Twitter ‣ LinkedIn ‣ YouTube ‣ Google+ ‣ Facebook• The formatting on devices and applications including: ‣ Standard browsers ‣ IOS applications
  3. 3. What Are The Changes That Twitter Has Made?• Desktop
  4. 4. • More marketing friendly• Include call to action after value proposition ‣ “View free eBook and videos by clicking below!”• Clickable link in value proposition• Objective is to build social following that can be driven to lead generation form
  5. 5. • Take advantage of background image and left sidebar• Communicate free giveaways using hero image ‣ Makes offer tangible ‣ Reinforces offer in value proposition• For background images, choose centered versions so background moves with page
  6. 6. Twitter on an iPad• IOS • IOS Chrome Twitter browser app
  7. 7. Twitter on an iPhone• IOS • IOS Safari Twitter browser app
  8. 8. What Is New With YouTube?• Desktop
  9. 9. • Big change in header image• Contains social media icons• Use value proposition and include call to action the same way as Twitter• Customizable link can be inserted• Works similar to banner image• Capitalize on strong hook and headline• Include call to action• Customize link text
  10. 10. YouTube on an iPad• IOS • IOS Chrome YouTube browser app
  11. 11. YouTube on an iPhone• IOS • IOS Safari YouTube browser app
  12. 12. What Has LinkedIn Done Lately?• Desktop
  13. 13. • Made more significant changes compared to other social networks• Allows customization of home page header image• More marketing orientated messaging
  14. 14. • Can develop full services/ product section• Entire header image can be clickable with customized link• Can develop multiple banner images with multiple offers• Two approaches• First option – Two step approach• Can have a complete listing of all services on service page represented with icons
  15. 15. • Second option – One step approach• Can have instant access to your give away, reduces multi step fallout and conversion
  16. 16. • Clicking through a service gives option of click through on: ‣ Offer in right sidebar ‣ Integration of a video or webinar• Video is exceptional way of driving visitors directly into your sales conversion process• Try to include your offer in the main banner to drive traffic to a simplified squeeze page to maximize the conversion from Website visitors to leads
  17. 17. LinkedIn on an iPad• IOS • IOS Chrome LinkedIn browser app
  18. 18. LinkedIn on an iPhone• IOS • IOS Safari LinkedIn browser app
  19. 19. Has Facebook Made Any New Changes?• Desktop
  20. 20. • Few changes have been made to the layout of Facebook recently• You can customize your text in the About section• Include a call to action with a clickable link to a squeeze page• Create squeeze page in iframe, which is placed right below header image
  21. 21. Facebook on an iPad• IOS • IOS Chrome Facebook browser app
  22. 22. Facebook on an iPhone• IOS • IOS Safari Facebook browser app
  23. 23. What Does Google+ Have to Offer In Their Design?• Desktop
  24. 24. • Have developed larger banner image• Using gradient color with white text where your image sits behind• Have made a reduction in the logo real estate and moved it to the left• Great real estate to communicate and reinforce value proposition
  25. 25. Google+ on an iPad• IOS • IOS Chrome Google+ browser app
  26. 26. Google+ on iPhone• IOS • IOS Safari Google+ browser app
  27. 27. Summary• When building your social networks, provide exceptional value• Treat your social networks as a funnel to drive prospects to your squeeze page to maximize lead volume• Have a back-end campaign in place to convert leads into presentations and sales
  28. 28. Get a firsthand look at thetemplates we talked about today by visiting Blueprintim.com

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