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The New Way To Use
  Social Media to
  Generate Leads
What We Are Going To Cover

• How to leverage the new design changes in:
   ‣ Twitter
   ‣ LinkedIn
   ‣ YouTube
   ‣ Google+
   ‣ Facebook
• The formatting on devices and applications including:
   ‣ Standard browsers
   ‣ IOS applications
What Are The Changes That Twitter Has Made?




• Desktop
• More marketing friendly
• Include call to action after
  value proposition
   ‣ “View free eBook and
     videos by clicking below!”
• Clickable link in value
  proposition
• Objective is to build social
  following that can be driven
  to lead generation form
• Take advantage of background
  image and left sidebar
• Communicate free giveaways
  using hero image
   ‣ Makes offer tangible
   ‣ Reinforces offer in value
     proposition
• For background images, choose
  centered versions so background
  moves with page
Twitter on an iPad


• IOS                            • IOS
  Chrome                           Twitter
  browser                          app
Twitter on an iPhone


• IOS                              • IOS
  Safari                             Twitter
  browser                            app
What Is New With YouTube?




• Desktop
• Big change in header image
• Contains social media icons
• Use value proposition and
  include call to action the
  same way as Twitter
• Customizable link can
  be inserted
• Works similar to banner image
• Capitalize on strong hook and
  headline
• Include call to action
• Customize link text
YouTube on an iPad


• IOS                            • IOS
  Chrome                           YouTube
  browser                          app
YouTube on an iPhone


• IOS                              • IOS
  Safari                             YouTube
  browser                            app
What Has LinkedIn Done Lately?




• Desktop
• Made more significant
  changes compared to other
  social networks
• Allows customization of
  home page header image
• More marketing orientated
  messaging
• Can develop full services/
  product section
• Entire header image can be
  clickable with customized link
• Can develop multiple banner
  images with multiple offers
• Two approaches
• First option – Two step approach
• Can have a complete listing of
  all services on service page
  represented with icons
• Second option – One step
  approach
• Can have instant access to your
  give away, reduces multi step
  fallout and conversion
• Clicking through a service gives
  option of click through on:
   ‣ Offer in right sidebar
   ‣ Integration of a video
     or webinar
• Video is exceptional way of
  driving visitors directly into your
  sales conversion process
• Try to include your offer in the
  main banner to drive traffic to a
  simplified squeeze page to
  maximize the conversion from
  Website visitors to leads
LinkedIn on an iPad


• IOS                             • IOS
  Chrome                            LinkedIn
  browser                           app
LinkedIn on an iPhone


• IOS                               • IOS
  Safari                              LinkedIn
  browser                             app
Has Facebook Made Any New Changes?




• Desktop
• Few changes have been
  made to the layout of
  Facebook recently
• You can customize your
  text in the About section
• Include a call to action
  with a clickable link to
  a squeeze page
• Create squeeze page in
  iframe, which is placed
  right below header image
Facebook on an iPad


• IOS                             • IOS
  Chrome                            Facebook
  browser                           app
Facebook on an iPhone


• IOS                               • IOS
  Safari                              Facebook
  browser                             app
What Does Google+ Have to
              Offer In Their Design?




• Desktop
• Have developed larger
  banner image
• Using gradient color
  with white text where
  your image sits behind
• Have made a reduction
  in the logo real estate
  and moved it to the left
• Great real estate to
  communicate and
  reinforce value
  proposition
Google+ on an iPad


• IOS                            • IOS
  Chrome                           Google+
  browser                          app
Google+ on iPhone


• IOS                           • IOS
  Safari                          Google+
  browser                         app
Summary

• When building your social networks, provide
  exceptional value
• Treat your social networks as a funnel to drive
  prospects to your squeeze page to maximize
  lead volume
• Have a back-end campaign in place to convert
  leads into presentations and sales
Get a firsthand look at the
templates we talked about
     today by visiting
     Blueprintim.com

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The New Way To Use Social Media To Generate Leads

  • 1. The New Way To Use Social Media to Generate Leads
  • 2. What We Are Going To Cover • How to leverage the new design changes in: ‣ Twitter ‣ LinkedIn ‣ YouTube ‣ Google+ ‣ Facebook • The formatting on devices and applications including: ‣ Standard browsers ‣ IOS applications
  • 3. What Are The Changes That Twitter Has Made? • Desktop
  • 4. • More marketing friendly • Include call to action after value proposition ‣ “View free eBook and videos by clicking below!” • Clickable link in value proposition • Objective is to build social following that can be driven to lead generation form
  • 5. • Take advantage of background image and left sidebar • Communicate free giveaways using hero image ‣ Makes offer tangible ‣ Reinforces offer in value proposition • For background images, choose centered versions so background moves with page
  • 6. Twitter on an iPad • IOS • IOS Chrome Twitter browser app
  • 7. Twitter on an iPhone • IOS • IOS Safari Twitter browser app
  • 8. What Is New With YouTube? • Desktop
  • 9. • Big change in header image • Contains social media icons • Use value proposition and include call to action the same way as Twitter • Customizable link can be inserted • Works similar to banner image • Capitalize on strong hook and headline • Include call to action • Customize link text
  • 10. YouTube on an iPad • IOS • IOS Chrome YouTube browser app
  • 11. YouTube on an iPhone • IOS • IOS Safari YouTube browser app
  • 12. What Has LinkedIn Done Lately? • Desktop
  • 13. • Made more significant changes compared to other social networks • Allows customization of home page header image • More marketing orientated messaging
  • 14. • Can develop full services/ product section • Entire header image can be clickable with customized link • Can develop multiple banner images with multiple offers • Two approaches • First option – Two step approach • Can have a complete listing of all services on service page represented with icons
  • 15. • Second option – One step approach • Can have instant access to your give away, reduces multi step fallout and conversion
  • 16. • Clicking through a service gives option of click through on: ‣ Offer in right sidebar ‣ Integration of a video or webinar • Video is exceptional way of driving visitors directly into your sales conversion process • Try to include your offer in the main banner to drive traffic to a simplified squeeze page to maximize the conversion from Website visitors to leads
  • 17. LinkedIn on an iPad • IOS • IOS Chrome LinkedIn browser app
  • 18. LinkedIn on an iPhone • IOS • IOS Safari LinkedIn browser app
  • 19. Has Facebook Made Any New Changes? • Desktop
  • 20. • Few changes have been made to the layout of Facebook recently • You can customize your text in the About section • Include a call to action with a clickable link to a squeeze page • Create squeeze page in iframe, which is placed right below header image
  • 21. Facebook on an iPad • IOS • IOS Chrome Facebook browser app
  • 22. Facebook on an iPhone • IOS • IOS Safari Facebook browser app
  • 23. What Does Google+ Have to Offer In Their Design? • Desktop
  • 24. • Have developed larger banner image • Using gradient color with white text where your image sits behind • Have made a reduction in the logo real estate and moved it to the left • Great real estate to communicate and reinforce value proposition
  • 25. Google+ on an iPad • IOS • IOS Chrome Google+ browser app
  • 26. Google+ on iPhone • IOS • IOS Safari Google+ browser app
  • 27. Summary • When building your social networks, provide exceptional value • Treat your social networks as a funnel to drive prospects to your squeeze page to maximize lead volume • Have a back-end campaign in place to convert leads into presentations and sales
  • 28. Get a firsthand look at the templates we talked about today by visiting Blueprintim.com