7 Steps to Rank Well During Google’s
Panda Updates (Part 2 of 2)
Wednesday, 21 August, 13
www.blueprintim.com
Part 1 Review
• In part one, we discussed the
first four steps to rank well
during Google’s Panda updat...
www.blueprintim.com
Part 2 Overview
‣ In part two, we are going to
discuss the three remaining
steps to rank well, which
i...
www.blueprintim.com
5. Building High Quality Links
‣ Instead of putting your time
into low quality directories,
you want t...
www.blueprintim.com
5. Building High Quality Links
‣ In part one, we discussed
the importance of
developing link bait - hi...
www.blueprintim.com
5. Building High Quality Links
‣ Once you have good quality
content that has been
published on your We...
www.blueprintim.com
5. Building High Quality Links
‣ In terms of guest blogging,
take the time to build
relationships with...
www.blueprintim.com
5. Building High Quality Links
‣ By providing high quality
comments over time, the
blogger will start ...
www.blueprintim.com
6. Optimize Through Social
• As many of you are aware,
social media is growing in
importance for SEO
•...
www.blueprintim.com
6. Optimize Through Social
• Run campaigns designed to
maximize engagement such
as sweepstakes, trivia...
www.blueprintim.com
7. Think Like a Marketer
• Because of Google’s shift
from low quality link building
to high quality co...
www.blueprintim.com
Download Free SEO eBook at
www.blueprintim.com
Wednesday, 21 August, 13
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7 Steps to Rank Well During Google's Panda Updates (Part 2 of 2) From an SEO Company

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Here are the three remaining steps to rank well during the Google Panda updates from an SEO company.

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Transcript of "7 Steps to Rank Well During Google's Panda Updates (Part 2 of 2) From an SEO Company"

  1. 1. 7 Steps to Rank Well During Google’s Panda Updates (Part 2 of 2) Wednesday, 21 August, 13
  2. 2. www.blueprintim.com Part 1 Review • In part one, we discussed the first four steps to rank well during Google’s Panda updates, including: ‣ Writing good quality content ‣ Developing a plan ‣ Writing link bait ‣ Blogging consistently Wednesday, 21 August, 13
  3. 3. www.blueprintim.com Part 2 Overview ‣ In part two, we are going to discuss the three remaining steps to rank well, which include: ‣ Building high quality links ‣ Optimizing through social media ‣ Thinking like a marketer Wednesday, 21 August, 13
  4. 4. www.blueprintim.com 5. Building High Quality Links ‣ Instead of putting your time into low quality directories, you want to focus on higher quality link building opportunities ‣ Press release sites and article directories still provide value to share your content ‣ The key is to focus on writing good quality content that will get picked up and drive traffic Wednesday, 21 August, 13
  5. 5. www.blueprintim.com 5. Building High Quality Links ‣ In part one, we discussed the importance of developing link bait - high quality content on your Website and blog that people want to link to ‣ We also discussed the importance of writing for a particular audience or avatar, so it’s easier to attract these Websites to link to you Wednesday, 21 August, 13
  6. 6. www.blueprintim.com 5. Building High Quality Links ‣ Once you have good quality content that has been published on your Website, reach out to these companies that you have written your content for and build a relationship ‣ Over time, you will be able to develop some high quality backlinks that will help with your ranking Wednesday, 21 August, 13
  7. 7. www.blueprintim.com 5. Building High Quality Links ‣ In terms of guest blogging, take the time to build relationships with influential bloggers by commenting on their posts and reaching out to them ‣ Leave well thought out comments ‣ Not only can you get a backlink from the comment, but you can even drive traffic to your Website Wednesday, 21 August, 13
  8. 8. www.blueprintim.com 5. Building High Quality Links ‣ By providing high quality comments over time, the blogger will start to recognize your name, which will allow you to reach out to them in the future Wednesday, 21 August, 13
  9. 9. www.blueprintim.com 6. Optimize Through Social • As many of you are aware, social media is growing in importance for SEO • Include your keyword, the full link, and link your posts to relevant pages on your site • Focus on engagement • Maximize engagement through calls to action to like your content, share it, or by asking fans to share their perspective Wednesday, 21 August, 13
  10. 10. www.blueprintim.com 6. Optimize Through Social • Run campaigns designed to maximize engagement such as sweepstakes, trivia, and fan sharing • By approaching social media from a qualitative perspective while maximizing engagement, you increase shares, +1s and likes, which influence your ranking Wednesday, 21 August, 13
  11. 11. www.blueprintim.com 7. Think Like a Marketer • Because of Google’s shift from low quality link building to high quality content and authority, you have to shift back to thinking like a marketer • You have to think about what avatars you want to appeal to when developing content for your Website and blog • Not just the audience that you want to sell to, but the audience that you want to link to you Wednesday, 21 August, 13
  12. 12. www.blueprintim.com Download Free SEO eBook at www.blueprintim.com Wednesday, 21 August, 13
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