How to communicate complicated marketing concepts simply: Infographics

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How to communicate complicated marketing concepts simply: Infographics

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How to communicate complicated marketing concepts simply: Infographics

  1. 1. How to communicate complicated marketingconcepts simply: Infographics
  2. 2. Combines TEXT and visual IMAGESIncludes not only PICTURES but SYMBOLS, FIGURESand STATISTICS to help people understand theinformation easier.
  3. 3. Why Infographics?Complicated marketing concepts in an effective wayWell thought opinions or marketing messages may miss attention with huge text or numbersNeed to make messages more consumable & easier to digest
  4. 4. Why pictures are better 90% of information transmitted to our brain is visual Visuals are processed 60,000 times faster in the brain than text.
  5. 5. Importance to Marketing People are more accustomed to visualized data such as videos or photos, than printed data like books or newspapers Only 23% of Americans read newspapers while they spend more than 34 hours
  6. 6. Importance to MarketingSimplified:Can contain several articles at onceSymbols or figures such as a flow chart, pie chart ordiagram can represent difficult numbers or text in a simplewayFast:Best for less attention span
  7. 7. Importance to MarketingMemorable:According to Rober t Horn’s study visual imagescombined with text increases memory retention up to89%.A beautiful Infographics can catch people’s attentionand also be internalized in their brain
  8. 8. Importance to MarketingSEO:Links in Infographics are favorably received byGoogle’s algorithmImpactful to post on corporate blog or socialplatforms
  9. 9. Infographics: An easy way to simplify complexconcepts so you can communicate yourmessage effectively to customers.Remember the old adage? Contact us
  10. 10. Infographics: An easy way to simplify complexconcepts so you can communicate yourmessage effectively to customers.Remember the old adage? Contact us

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