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Introduction to DMC MEDIA

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DMC MEDIA

DMC MEDIA

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  • 1. July. 2007 Introduction to DIGITAL MEDIA & TECHNOLOGY GRUOP COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 2. Table of Contents About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 3. About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 4. Overview DMC 2002 6 27 200,000,000 83 278-3 4 www.dmcmedia.co.kr www.dmcreport.co.kr ( , ) () COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 5. Philosophy DMC 2002 6 . , . DMC . DMC COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 6. History 2002 2005 06 02 Data-Bank ‘e-Trender’ 08 50 03 ‘DPA’ 11 ‘DPA’ 04 ‘FEEL’ 06 ‘Dvey’ ( ) 09 ‘DPA’ 2003 2006 04 ‘e-Tracer’ 01 ‘e-Planner’ 11 (CI) ‘ ’ 04 ‘DPA’ 07 DMC CI , 11 ‘myLOOK’ ( ) , ( ) 12 KT DCA( ) 300 2007 2004 01 ‘FEEL-CINEMARKETING’ 03 ‘FEEL’ 02 09 ( ) (FEEL ) 03 11 ‘DPA’ 04 (www.dmcreport.co.kr) 12 NAVER, Daum COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 7. Organization DMC ‘ ’ , , , D C A 1 2 D C A D D D C C C A A A 1 2 3 4 5 6 7 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 8. Vision Digital Media & Technology Group . DIGITAL COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 9. Service Media Strategy & Execution Optimized & Advanced Solutions - - . / / ‘ ’ - . / / / - - . , , / / Targeting DPA ( ) dvey ( ) - , . FEEL ( ) / / FEEL-CINEMARKETING ( ) myLOOK ( ) Marketing Research Media Incubating . . / / / / COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 10. Solutions , , . FEEL - , . FEEL CINEMARKETING - , . D-CINEMA (DCA) . myLOOK – . , ( ) . dvey – , , . DPA – Digital Marketing Plus Alpha , . COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 11. About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 12. Business Area Internet Advertising New Digital Media Advertising - / / / - DCA ( ) - Digital OOH - Digital Network Media Alliance Marketing Solution Development - Viral Promotion - / / / - / - Co Marketing - Convergence Media MIX Solution Sales - / / / / COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 13. Internet AD ‘ 7e SYSTEM ‘ eResearch eForecast ePlan eTrack eTrend eValuation eXecution Media Digital Strategy Media Development Media Discovery ( , ) Marketing Tool / / ROI / ( , ) COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 14. Internet AD – Media Network 250 Mix Plan . Portal Broadcast / News Entertainment Life style & Leisure Exclusive Media COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 15. Digital Cinema AD ( ) , , , 化 Digital Network Digital Network / AD Sales Force ( , ) Digital AD System DCA ( ) [ FEEL-CINEMARKETING ] / / COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 16. Digital Cinema AD – Media Network 13 100 (2007 500 ) / / / / / / [ 100 / 2007.03.01 ] COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 17. Digital Marketing Solution Needs & Order Marketing Tech LAP Development Actual Filed Experience & Test Solution System Team AD Operation Team Verification AD Planning Team Solution Release & Sales / / / JOINS.COM Media Team Digital Marketing & AD Solutions COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 18. About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 19. Growth : 81.8% ( ) CAGR 81.8% 2006 DMC MEDIA achievement 470 (2003~2007) • 600 300 • 2,070 • 1.8 ( ) 195 90 2007 DMC MEDIA HR POOL 43 90 54 38 26 14 2006 2007(E) 2005 2004 2003 2006 2007(E) 2005 2004 2003 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 20. Technology DMC MEDIA ‘ ’ , . • 100% – & • 10 ( 6, 4) • 4 • 8 • & 2 (FEEL-CINEMARKETING, myLOOK) COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 21. Certification - CERTIFICATION DMC () 2006. 08 NO. 20063154 2006. 12. 05 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 22. Certification - PATENTS [ 2007.06..20 ] ( ) NO. RDC 1 2007.06.04 10-2007-0054525 2 2003.10.23 10-2003-0077469 NoMove 3 2003.10.23 10-2003-0395538 Log In Ad 4 2003.12.17 10-2003-0092766 - COPYRIGHTS [ 2007.06..20 ] DPA 1 e-Tracer 2 FEEL 3 4 3D Web FEEL 5 ( ) MX-Vision 6 Dvey 7 ePlanner 8 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 23. knowledge & Know-How ! – DMC (www.dmcreport.co.kr) DMC ‘ ’ DMC . 2005 DMC . Consumer, Media, Study, Survey , dvey free ‘dvey’ . [ ] [ DMC ] COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 24. knowledge & Know-How . DMC , Consumer, Media, Study, Survey ‘ ’ . [ ] [ economy ] [ ] [ Korea AD TIMES ] [ Korea AD TIMES ] [ ] COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 25. Reliance DMC . 1 [ www.100hot.co.kr / / 2007.02.07 ] DMC ! - “DMC ” -“ ” KOREA AD TIMES - “ ” DMC MEDIA OPEN HOUSE COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 26. Portfolio DMC , . OFFLINE / / / / / / / / / / More than 100 Clients / / / / BBDO / LG / MBC / TBWA ONLINE 4DKorea / / / / / / / / / / / / / / / / / / / Agency W / DIG / LH AD Brand ( , 2080, , , )/ / / / / / / More than 500 Campaign / / LG / SK Campaign (2003~) / AK2link (2004~) / (2005, 2006) / (2005) / (2005) / (2005~) / (2005) / (2006) / (2006) / (2006) / (2007) / (2007) / (2007) / (2007) / (2007) / AIG (2007) / HSBC (2007) COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 27. Contact us 1km DMC MEDIA KYUNGBOK Apt. COEX POSCO RAMADA SEOUL HOTEL 278-3 4 1km TEL.02.2015.6500 FAX.02.2015.6510 www.dmcmedia.co.kr jspark@dmcmedia.co.kr COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
  • 28. Blue : , ‘ ’ Green : ‘ ’ Orange : ‘DMC ’ DIGITAL CODE , DMC . COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP