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10 mobile facts

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  • 1. Amazing facts aboutMOBILE marketing
  • 2. There are 6.8 BILLION people on the planet. 4 BILLION of them use a mobile phone. Only 3.5 BILLION of them use a toothbrushSource: http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
  • 3. 25% of Americans use only mobile devices to access the INTERNETSource: http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/
  • 4. Many people are surprised by the fact that the total reach of the Apple’s iOS (including iPhone, iPad and iTouch) outperforms Android by… 59%Source: Comscore
  • 5. 90% of text messages are read within 3 MINUTES of being delivered.Source: http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies
  • 6. 87% of app downloaders have used deal-of-the-day websites like Groupon or Living Social.Source: http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/
  • 7. 30million consumers watch television content via their mobile phones.Source: http://blog.nielsen.com/nielsenwire/mediauniverse/
  • 8. Time spent on mobile apps islargely dominated bygames & social networking( 49% & 30% respectively)
  • 9. The majority of 25-34 and 18-24 year olds now own smartphones ( 64% & 53% respectively)Source: http://blog.nielsen.com/nielsenwire/online_mobile/report-the-rise-of-smartphones-apps-and-the-mobile-web/
  • 10. 43% of marketers currently use mobile technology Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months. Only 15% of marketers have no plans to use mobile technologySource: http://www.unica.com/uk/about/Unica_Releases_The_State_of_Marketing_2011_Survey_Results.htm
  • 11. Thank Youblueocean visualization servicevisualization@blueoceanmi.com

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