Understanding of Educational Fair Use* and Creative Commons<br />EME 5207 Spring 2011<br />Cristal Shay Nicola<br />*Code ...
Fair Use for Media Literacy<br />The code of best practices helps educators using media literacy concepts and techniques t...
What is Media Literacy?<br /><ul><li>Capacity to access, analyze, evaluate and communicate messages in a wide variety of f...
receptive and productive dimensions
critical analyses
in particular to mass media, popular culture and digital media
wide variety of contexts</li></ul>Most important to note about Media Literacy:<br /><ul><li>implicated everywhere one enco...
can be taught and learned</li></li></ul><li>Fair Use<br /><ul><li>Copyright protections to creative works in order to fost...
Protection of owners’ rights
Is one of the most important features of copyright law – that permits quotations from copyrighted works without permission...
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Understanding of educational fair use and creative commons

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Powerpoint explaining Educational Fair Use with Media Literacy and Creative Commons for a college class. EME5207

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Understanding of educational fair use and creative commons

  1. 1. Understanding of Educational Fair Use* and Creative Commons<br />EME 5207 Spring 2011<br />Cristal Shay Nicola<br />*Code of Best Practices In Fair Use for Media Literacy Education<br />
  2. 2. Fair Use for Media Literacy<br />The code of best practices helps educators using media literacy concepts and techniques to interpret the copyright doctrine of fair use.<br />Fair use is the right to use copyrighted material without permission or payment under some circumstances, especially when the cultural or social benefits of the use are predominant<br />
  3. 3. What is Media Literacy?<br /><ul><li>Capacity to access, analyze, evaluate and communicate messages in a wide variety of forms
  4. 4. receptive and productive dimensions
  5. 5. critical analyses
  6. 6. in particular to mass media, popular culture and digital media
  7. 7. wide variety of contexts</li></ul>Most important to note about Media Literacy:<br /><ul><li>implicated everywhere one encounters information and entertainment content
  8. 8. can be taught and learned</li></li></ul><li>Fair Use<br /><ul><li>Copyright protections to creative works in order to foster creation of culture
  9. 9. Protection of owners’ rights
  10. 10. Is one of the most important features of copyright law – that permits quotations from copyrighted works without permissions or payment under certain conditions
  11. 11. Lawyers and judges decide whether an unlicensed use of copyright material is “fair” according to a “rule of reason”, generates social or cultural benefits
  12. 12. Flexible</li></ul>4 factors to keep in mind about Fair Use:<br /><ul><li>The nature of the use
  13. 13. The nature of the work used
  14. 14. Extent of the use
  15. 15. Economic effect</li></li></ul><li>Comes down to 2 KEY Questions:<br />Did the unlicensed use “transform” the material taken from the copyrighted work by using it for a different purpose than that of the original, or did it just repeat the work for the same intent and value as the original?<br />Was the material taken appropriate in kind and amount considering the nature of the copyrighted work and of the use?<br />*purpose of the copyright<br />To promote the advancement of knowledge through balancing the rights of the owners and the users<br />
  16. 16. 5 Principles<br /><ul><li>The 5 principles represent the media literacy education and the community’s current consensus about acceptable practices for the fair use of copyrighted materials, wherever and however it occurs: in K–12 education, in higher education, in nonprofit organizations that offer programs for children and youth, and in adult education.
  17. 17. These principles apply to all media
  18. 18. These principles apply in institutional settings and to non-school-based programs
  19. 19. The principles concern the unlicensed fair use of copyrighted materials for education-not the way those materials were acquired
  20. 20. The principles are all subject to a “rule of proportionality”</li></ul>The 5 Principles<br />Employing copyrighted material in media literacy lessons<br />Employing copyrighted material sin preparing curriculum materials<br />Sharing media literacy curriculum materials<br />Student use of copyrighted materials in their own academic and creative work<br />Developing audiences for student work<br />
  21. 21. In Conclusion:<br /><ul><li>Fair use is situational
  22. 22. Context is critical
  23. 23. Fair use is a TOOL to balance the rights of the users with the rights of owners
  24. 24. Educators need to apply reason to reach a decision</li></li></ul><li>What Fair Use is NOT<br /><ul><li>It is not a limit setter
  25. 25. It is not a guide to give you permission
  26. 26. It is not a list of rules
  27. 27. It is not a list of materials you can or cannot use</li></ul>Educators need to be leaders, not followers, in establishing best <br />practices in fair use.<br />centerforsocialmedia.org/medialiteracy<br />
  28. 28. Creative Commons<br /><ul><li>Universal access to research
  29. 29. Education full participation in culture and driving a new era of development, growth and productivity
  30. 30. Creates a balance between the reality of the Internet and the reality of copyright laws
  31. 31. A “some rights reserved” approach to copyright</li></ul>Video: A Shared Culture<br />http://a23.video2.blip.tv/10870000338230/Commonscreative-ASharedCulture211.ogv?brs=3361&bri=8.8<br />Right click on link above and click “open hyperlink”<br />
  32. 32. Creative Commons:<br /><ul><li>A shared culture
  33. 33. Gives the owner credit
  34. 34. The owner decides on how the materials can be usedthrough different licensing options</li></ul>Who uses Creative Commons?<br />Al Jazeera<br />Flickr<br />Google <br />Nine Inch Nails<br />OpenCourseWare<br />Wikipedia<br />Whitehouse.gov<br />

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