Could we brand Europe?

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Presentation I held at EuroPCom 2012, Brussels, Oct 17th

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Could we brand Europe?

  1. 1. how EUROPE could
  2. 2.  become
  3. 3.  a
  4. 4.   brand christian@bluemelhuber.deA 3X3 of Euro-BrandingMore ore less Radical IDEAS FOR communication...
  5. 5. what
  6. 6.   brand s
  7. 7.   are
  8. 8.  for porn brands as brands ideas that brands asas compensation „frame” anlove as
  9. 9.  compensation
  10. 10.  for offering PLATFORMS a
  11. 11.  liquid
  12. 12.  ,
  13. 13.  hypermodernity where
  14. 14.  people
  15. 15.  meet
  16. 16.  play
  17. 17. EUROPE WHY
  18. 18.  NOT
  19. 19.  A... its
  20. 20.  the
  21. 21.  people,
  22. 22.  stupid people
  23. 23.  fulfil
  24. 24.  brand
  25. 25.  promises a
  26. 26.  postive
  27. 27.  story instead
  28. 28.  of
  29. 29.  negative attributions PLATFORM compensation cultural instrumental AVANT- ideaidentities GARDE hrough narrativeE urope
  30. 30.  compenasates
  31. 31.  t quality its
  32. 32.  size
  33. 33. first three suggestionDo not e xpect t oo much Its
  34. 34.  difficult
  35. 35.  to
  36. 36.  brand
  37. 37.  Europe.
  38. 38.  To
  39. 39.  communicate
  40. 40.  an
  41. 41.  „European
  42. 42.  Dream“.
  43. 43.   Europe´s weapon is -- according to M Leonard -- the law. Make
  44. 44.  the
  45. 45.  standards
  46. 46.  „sexy“. Make
  47. 47.  people
  48. 48.  believe
  49. 49.  that
  50. 50.  the
  51. 51.  Godzilla-Motto
  52. 52.  is
  53. 53.  true
  54. 54.  for
  55. 55.  Europe:
  56. 56.   Size matters. regionsIts
  57. 57.  a
  58. 58.  different
  59. 59.  story
  60. 60.  for
  61. 61.  theThey
  62. 62.  are
  63. 63.  perceived
  64. 64.  as
  65. 65.  cultural
  66. 66.  identity.
  67. 67.  They
  68. 68.  are
  69. 69.  emotional.They
  70. 70.  could
  71. 71.  be
  72. 72.  „love
  73. 73.  brands“
  74. 74.  that
  75. 75.  are
  76. 76.  perceived
  77. 77.  via experiences
  78. 78. second three suggestion experiences make
  79. 79.  the
  80. 80.  brand
  81. 81.  vivid
  82. 82.  and
  83. 83.  credible Brands
  84. 84.  are
  85. 85.  perceived
  86. 86.  via/through brand representatives Ol bra nds h ave aCo« FACE» Its
  87. 87.  about People who
  88. 88.  communicate
  89. 89.  and
  90. 90.  fulfil
  91. 91.  the
  92. 92.  brands
  93. 93.  promise ...
  94. 94.  and
  95. 95.  about ART and DESIGN
  96. 96. EUROPE could
  97. 97.  be
  98. 98.  built!a
  99. 99.  strong Citizen BRANDBUT IT COM ES WITH E PRICE TAG!A ND THIS IS... Germany Belgium, Bulgaria, AND EVEN France
  100. 100. hird tthree suggestion NATIONGET RID OF... STATES strong STUCK strong ReGsmall is io ns IN THE MIDDLE EUROPEsmall is cultura l instru-beautiful identity mental SIZE MATTERS! identity
  101. 101. THANK YOU! elhuber.de Christian@bluem Those
  102. 102.  slides
  103. 103.  do
  104. 104.  not
  105. 105.  mirror
  106. 106.  (the
  107. 107.  story
  108. 108.  of)
  109. 109.  my
  110. 110.  presentation. The
  111. 111.  slides
  112. 112.  only
  113. 113.  serve
  114. 114.  as
  115. 115.  a
  116. 116.  visual
  117. 117.  reminder

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